What is SEO?  Make search engines work for you

Search engine optimization, or SEO, is a multifaceted process with many variations. All types of SEOs share the same goal: to improve the presentation of a website in search engines.

There are 3 types of SEO you need for an overall organic search strategy:

By breaking down your strategy and thinking of SEO as these three categories, it will be much easier to organize and implement your optimization plans.

The 20 Most Famous Questions In An Interview With An SEO Specialist And Their Answers

 On-page SEO

On-page SEO is a strategy for making web page content more attractive to both search engines and human visitors to your website. 

Because page optimization for users also affects page optimization for search engines. Creating relevant, high-quality content and optimizing your title, tags, and images is part of on-page SEO.

Internal SEO improves the value and usability of your website for users. Your website will receive more traffic as it becomes more efficient and valuable, which will boost your search engine results. 

It includes the elements that you have complete control over and can work on improving. This is why it is so important to focus on optimizing every page on your website.

Here are the most important on-page SEO guidelines:

Content : Exclusive content is one of the most important elements of search engine optimization, and it is complementary to the keyword, as writing content centered around the respective keywords allows you to spend more time on your website, and this gives search engines a good indication of your site, which leads to It appears on Google search results pages.

Optimizing Your Page Titles : This is an essential component of SEO. The titles of the pages, which are displayed in search results and which should attract people to click on them, should be interesting. Search engine bots must be able to infer what a page's content is about from the title alone.

Optimizing your H1 tag : The H1 element is what displays as the top title of the page, even though the page title is displayed in SERPS. The optimized page has only one H1 tag, often using the same values ​​as the page title.

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Optimize Your Headings: The page should also include sub-headings (H2, H3) for the different parts in addition to the H1 tag. Subheadings can make long text on a website easier to read and scan by crawlers.

Meta description tag : This tag provides search engines with more information about the content of each page. This tag encourages the reader to read more. This tag must be between 130 and 165 characters long. There should be a meta description for each page.

Search Engine Optimization (SEO) for Images: All page images must be properly optimized so that search engines can understand what they are supposed to convey. Image SEO depends on factors such as file name, file size, and ALT text optimization.

Page layout : It is not a smart SEO strategy to publish a page with text and graphics without spending time optimizing the content. Although Google can't "see" a page in the same way a human can, there are ways to understand how a website looks or if it's crowded with pop-up ads, and this is taken into account when ranking pages.

Loading Speed : The time it takes to load a website is referred to as the loading speed, the faster it loads, the more interest the user will have, and as a result, Google will boost it and raise the site’s ranking. 

Internal Linking : Including connections to other site materials or internal links to search engines allows the searcher to learn more about your site. For example, if you are writing a post, you can include a link to a specific website, such as your blog, service, product page, or something else.

Off-page SEO

Promotion is the focus of off-page SEO . While previous SEO types focus on website infrastructure and content, off-page SEO is concerned with the methods of promoting your website on the Internet.

Off-page SEO, also known as off-page SEO, refers to the processes that are performed on-site to raise the level of SEO performance of your site. 

In fact, in addition to the actions you perform on your site as part of your internal SEO, other activities outside your site must be performed as part of your external SEO. 

Website optimization for off-page SEO entails informing visitors and search engines of the popularity and value of your content, as well as the credibility of your site. 

This happens when other websites and pages on the Internet link to or promote your website. The search engines will ensure the quality of your site's content and will give you high rankings as a result.

Popular websites are more likely to rank higher on Google than less popular websites.

The most important off-page SEO methods are:

EAT SEO : Off-page SEO is all about showing the credibility, authority, and expertise of your site to search engines, getting duplicate links from reputable sites, increasing brand awareness on the Internet, sharing your site’s content on various sites and social networks, as well as demonstrating Your site's credibility message to search engines.

Link Building : Link building is the practice of acquiring SEO backlinks from other websites. These backlinks act as "votes of trust", increasing the authority of the destination website (assuming the link does not have a nofollow attribute).

Research and analysis of competitors : One of the basic stages in SEO and digital marketing, as well as other effective marketing methods, is to search for, understand and evaluate competitors, so that you can understand the strategy they are following to raise the level of their SEO performance.

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Brand promotion : Since customers trust well-known companies, Google prefers to rank them high in search results.

You should focus on advertising your brand and having discussions about it in different social media networks and forums as well as promoting your website to get backlinks. Google can detect these signals and reward popular websites.

 Technical SEO

The term " Technical SEO " refers to the specific technical factors that affect a website's search engine exposure.

The technical parts of (SEO) are making website content as clear to Google, Yahoo, Bing, and other engines as possible, as well as making it quick to scan and index in order to boost your page rank in search engines. 

Therefore, the primary goal of technical SEO is to ensure that a website can be easily crawlable and indexed by search engines.

Here are the main technical recommendations for SEO:

Check and modify your robots.txt file to ensure that search engines can access your website effectively.

Add your website to Google Search Console and validate it, as well as choose your chosen domain.

To identify and correct creep problems, use the coverage report.

Create an XML sitemap and upload it to all major search engines.

Optimize your website structure and URLs.

Use SEO friendly web design.

Create fast-loading websites on both desktop and mobile devices.

Smaller budgets may not be able to afford an SEO firm, but that doesn't mean smaller sites can't earn their rankings. 

Make sure your site has high-quality SEO services, either on your own or through an expert, to help you rank better in the search engines. 

This is critical to the success of your website and your business, and as such you should be aware of the three most important tactics in the world of SEO. 

What are the methods of search engine optimization?

Why is Google search engine optimization so important?

There are a variety of approaches to implementing any of the SEO principles or techniques, but you should be aware that some of them can be detrimental to your site. 

This is where the important SEO terms Black hat SEO, white hat SEO, and Gray hat SEO come in, so that you can choose better approaches to applying control to your site by understanding them:

White hat SEO refers to search engine optimization strategies that comply with the terms and conditions of major search engines such as Google.

surely! Using White Hat SEO methods is the greatest approach to building an ethical and profitable website and business in the long run.

Here are some of the actions you should take to ensure that your SEO tactics are completely white hat:

Providing high quality content and services.

Create high-quality content that fits the requirements of your visitors and helps them solve their problems. Use SEO keyword research tools to identify the most relevant keywords for which your website content should be optimized.

Then, use these keywords in premium content, such as how-to articles and videos, that fit your keyword and target user.

Use keyword-rich descriptive tags.

When developing meta descriptions for each page on your website, use best practices to help search engines and visitors discover your content.

Make your site easy to navigate.

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Take care when structuring the information architecture of your website. Sites that are easier to navigate tend to appear better in organic search results, too. 

It must be remembered that white hat search engine optimization is a time-consuming process and may not produce the desired results immediately, but is very successful in the long run. 

Gray Hat SEO can be considered as a compromise between white hat and black hat SEO. When you use gray hat SEO, you are likely using practices that do not comply with Google's guidelines. 

Those who use this strategy often try to deceive their users. For example, anyone can get input from search engines by offering free content to download, but if you visit this site, you won't notice any download links.

 Be aware that many of the strategies used in Gray Hat SEO carry significant penalties, so if you want to use this method, you must first understand all the basics of SEO science or speak with a qualified SEO consultant, according to John Mueller.

These techniques are between white hat and black hat and some of the gray hat SEO techniques include:

Publishing content written by AI tools has no meaning

Create fake social network accounts

buy domain

Use only keywords in the title

Website redesign

Putting fake download links

Black Hat SEO is often described as a forbidden method that may boost page ranking on the search engine results page (SERP). These activities violate search engine terms of service and may result in the site being blacklisted from search engine and affiliate sites. 

A number of black hat SEO practices and strategies are officially condemned in the Google Webmaster Guidelines and Bing Webmaster Guidelines .

The following SEO tactics are considered black hat SEO and should not be practiced at all if you want to stay ahead of Google and other search engines:

Spam link.

copied content.

Keyword stuffing.

Hyper-optimization of HTML tags and titles.

Excessive use of pictures.

Hidden links or text.

Reporting of competitors ( Negative SEO ).

Hidden redirects.

Networks for guest posting.

Link manipulation (including buying links).

Link Farms, Link Wheels, and Link Networks are all examples of link farms.

Rich snippet encoding for spam.

Automated Google queries.

Create duplicate material on sites, subdomains or the same IP. 

It is important to remember that although black hat SEOs make things simpler for you and provide you with the results you want in less time, the benefits are usually short-lived, and many search engine penalties are irreversible. 

Therefore, it is never a good idea to use this strategy. To improve the performance and ranking of your website, we recommend using White hat SEO techniques.

Search engine optimization principles and rules

Good and not plagiarized content because Google stops sites that steal content.

Continuously update articles and delete old content.

The type of activity or specialization on the site must be determined from the start. 

Choose easy words so that your site appears in search engines.

You have to write the website address in a way that attracts visitors to it.

Get strong backlinks (internal and external links).

Make ads on Google Adsense (optional for beginners, the most important currently is to configure the site).

Organize pages so they appear well on search engines.

Work on the compatibility of the site with mobile phones.

Upload high-resolution images to the site.

Pay attention to the speed of the site because it is one of the most important laws.

Basic contact pages .

If your website has high-quality information but is messy and full of jargon that most people don't understand, you may be overwhelmed with a page that isn't particularly authoritative but has content organized and broken down into easy to read paragraphs. 

So there are a lot of terms that come into play when it comes to how Google ranks search results, and we'll go over some of them in this blog article:

Why is improving your website's ranking on Google so important?

Google is the king of search engines, with Google accounting for more than 80% of all searches. SEO, or site optimization for search engines, is a set of operations, preparations and settings that are made on a website in order to place it on the first page of Google search results. 

You can use SEO strategies and tricks to succeed in improving your site's ranking. Business owners want to improve their website to rank first in Google search results. 

However, there is a long way to go to increase your site's ranking, and ranking will not continue without specific conditions. As a result, it is not a good idea to set your goal of ranking only one page in Google search results.

However, we must bear in mind that search is not limited to Google; There are a number of other search engines, as shown in the chart below, ranked by percentage of people using them:

Why is Google search engine optimization so important?

Each search engine was listed in the article based on an internet search, users were asked, and it was clear that the three most popular search engines were Google, Yahoo, and Bing. In response to our many question "what is your primary search engine", the following results were obtained:

Why is Google search engine optimization so important?

Google is the most popular among users in the Arab region, as shown in this graph.

How do you make search engines work for you?

Search engine optimization is a powerful tool that you may use to boost your company's online reputation. When done in manageable portions, SEO is actually fairly easy to use, despite its complex appearance. 

In this article, we describe some easy ways you can get started or optimize your SEO strategies.

1. Posting on your website can greatly help you get to the top of the search results page. Search engines will learn about this and will promote your website for its unique and valuable content if you constantly share useful information with the online community.  

Additionally, you will likely have more visitors to your website to read the new material you provide, which will help promote you in search results as well.

2. Keep your keywords in mind, but create your website page with users in mind. Search engines roam the Internet looking for keywords, but they are not the ones you choose to click on your link.  

People won't click on your link if the page title or meta description is just a bunch of keywords with no content.

3. Never engage in search engine optimization unless you create website analytics. Google Analytics is essential so you can clearly identify which SEO strategies are working and which aren't worth your effort.  

Without this program, it will be impossible for you to increase your search engine optimization results, and you risk wasting a lot of time and money on ineffective tactics.

4. One great way to get more visitors to your website is to register it with Google Webmaster so that it appears when people do searches on the search engine.  

By listing your website in this way, you will have access to a huge market where thousands of people will learn about your website and your backlinks.

5. Do not use the flash . Flash not only hurts SEO but it can also slow down your website loading significantly. Some visitors will not be able to load your site properly as not all mobile devices support Flash.

Since spiders cannot crawl Flash, search engines will not be able to see as much of your website as possible. If you must use Flash, be sure to add backlinks for navigation.

6. Ask for help, or better yet, find it. There are hundreds of websites available that provide increased knowledge about maximizing search engine results. Take advantage of them! Analyze the best and latest ways to keep your website running smoothly and learn how to avoid getting caught up in tips that don't work.

7. When creating your referral site, you should ensure that your visitors can easily and quickly locate your website. One way to achieve this is to help search engines find and rank your website. 

It is a good and satisfying practice to insert descriptive components into your site's HTML code because it helps search engines rank your web pages.

8. Blogs and sites that are more advanced in the life of the domain will naturally take up more space in the search engine placement ranking. The older the blog or website, the higher its ranking. Search engines take age into account Since the website is older, you are more likely to have an existing customer base already.

9. Use a search engine to your advantage. Find the most popular and most rated published directories and start sending them only. This can help you stay focused while increasing your ranking in search engine submission listings. You should only join reputable forums and directories.

10. You should treat link building as a strategy that will keep you on the right track. Spend a few minutes each day on your URL marketing strategy. You may pay for services that will generate your links for you, however, this has not been shown to be as effective as finding the time and doing it yourself.

11. Do you have an internal linking system on your website or blog? There are many plugins that allow you to type in keywords that you think are relevant and then link pages on your website. An internal link is necessary to spread the PageRank throughout your site.

If you are using WordPress for your website, make sure you install the All-in-1 SEO Pack add -on and use it as much as possible. This tool is essential for bloggers who want to increase their search engine traffic. 

Although it handles a lot of work for you, you still need to make the effort to complete the text boxes it provides on each post in order to create a perfect title and description.

As you can see, search engine optimization doesn't have to be difficult. In fact, it is one of the easiest and most convenient ways to improve your company's online reputation. Don't compromise on this essential component of marketing because your online presence provides you with the strength and credibility of your organization.

SEO terms from the past

As SEO tactics and Google's algorithms are always evolving and changing, some of the things that helped a site rank higher in the past are now outdated. Among other things, consider the following:

Excessive use of keywords.

Links that are not relevant or incorrect.

Unsolicited comment on blogs.

Backlinks and content are the only things that matter.

Increase the number of pages on your website to increase visitors.

Increase your ranking to get more visitors.

Excessive reliance on visuals.

Increase your ranking by creating more backlinks.

Use of extraneous materials.

?How Much SEO Needs: How Much Time Do I Need to Get Top Search Results

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