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One of the most important advantages of the Internet is instant access to information. This applies to everything, including information related to search engine optimization, or SEO for short.
But with this huge amount of information, not all of it is of the same quality, and it is very easy to drown in this great sea of content, and deviate from your main goal to reach inaccurate or wrong information.
If you are still new to the world of content writing and SEO, the following 10 quotes will help you understand this topic better, and put you on the right path to creating a successful SEO strategy.
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Even if you are proficient in this area, it will serve as a reminder to you about the most important rules of SEO and creating successful content on the Internet.
1- “Good SEO keeps getting better over time, only the tricks and deceptions of search engines need to be changed and modified to match changes in search engine ranking algorithms.”
Good SEO work only gets better over time. It's only search engine tricks that need to keep changing when the ranking algorithms change
In other words, SEO strategies can be considered as real estate assets. It is like buying a plot of land or a building and then investing in it by restoring or rebuilding it. The value of this building will increase the more you invest in it, and you can then sell it at a higher price.
Likewise with using the right and good SEO techniques, they will increase the value of your website over time, as opposed to resorting to tricks to deceive search engines. Which may guarantee you good results in the beginning before everything falls apart!
2- “The first rule is to build a site for the user, not for the spiders!”
Dave Naylor - CEO of Bronco.co.uk
“My rule of thumb is to build a site for a user, not a spider.”
Always remember, the first goal of SEO is not to lead the search results on Google, but to attract more visitors to your site and motivate them to buy your product or service.
When you design your own site targeting web spiders (web bots that explore, index and rank content), you are ignoring the most important part of SEO, which is your customers!
Ultimately, being #1 on search results pages is not worth it if your site isn't designed to drive enough traffic and generate real profits for you.
3- “In general, I see SEO as a standard marketing technique, just as television, radio, and print are seen as common marketing methods.”
Duane Forrester - Responsible Product Manager for Bing
On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics
If your customers use search engines like Google, Bing or Yahoo in order to find your products and services, then you definitely need to use a proper SEO strategy. Many people use different channels and means to search for products, and search engines remain an important part of these methods.
So, even if you use traditional means of marketing like TV and radio, you must use well-thought-out SEO strategies so that you don't lose any potential customers if they turn to the Internet to find your products.
4- "Google will only love you when everyone else loves you first!"
Wendy Pearsall - Publisher and Business Leader
Google only loves you when everyone else loves you first
A simple sentence but very real. Google's job is to arrange all the information on the Internet and present it to the user so that the "best" is always at the top of the list.
Well, it depends on many factors, but the most important one is the number of other sites or links pointing to a certain piece of information. Every link to your site is a vote for you, and the more votes, the higher your rank.
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In other words, the more users like you, the more Google likes you and raises your rating.
5- “Successful SEO is not about fooling Google, but about building a partnership with Google to deliver the best search results to Google users.”
Phil Frost - Founder of Main Street ROI
Successful SEO is not about tricking Google. It's about PARTNERING with Google to provide the best search results for Google's users
One of the most common misconceptions about SEO is that it is about how to trick and cheat Google into getting your site to rank higher.
Once again, we stress the importance of taking Google's goal into account. It is to arrange all the information on the Internet and present it to the researcher so that the best sites are on the first page.
With this information in mind, the goal of SEO is to allow Google (and various search engines) to find your site by:
Use appropriate HTML code.
Add content related to your website.
Website design in a user friendly manner.
Improve page loading speed.
In addition to other factors that provide a distinct user experience.
Next comes the second goal of SEO, which is to give search engines a compelling reason to rank your site high on search results pages. And that through:
improving the content.
Provide more comprehensive and useful information.
Get more reference links from other sites.
Online public relations development.
6- "Today it's not just about getting higher web traffic, but about getting targeted, relevant traffic."
Adam Odette - Content Writer and SEO Expert at Merkle
Today it's not about 'get the traffic', it's about 'get the targeted and relevant traffic
Again, the main goal of SEO is not to rank first on the search results page, but to attract visitors to your site and generate higher sales for your service or product.
This means that your site's SEO strategy must start with finding the right keywords that will drive your site visitors to buy.
Use one of the keyword management tools on Google to find the right words, and then divide them into two categories as follows:
Buying-Intent: These are the words that a searcher uses on the Internet to find specific products or services to buy.
Research-Intent: These are the words that a researcher uses on the Internet to search for information only (without wanting to purchase a product or service).
Now, focus your SEO efforts on the intent-to-purchase keywords, because they are the ones that will bring you the right web traffic and generate more sales.
7- “It is easier to double the size of your business by doubling the conversion rate than by doubling the web traffic to your site.”
Jeff Eisenberg - Entrepreneur and Advertising Company Owner
It's much easier to double your business by doubling your conversion rate than by doubling your traffic
Lots of companies and businesses on the Internet are ignoring this simple fact!
Think about how difficult it can be to double the number of visitors to your site. You will need to invest more in:
seo strategies.
publicity and announcement.
Social media.
Email Marketing.
Other marketing techniques and strategies to increase web traffic.
Now, think about the fact that you would get the same result if you focused on maximizing your conversion rate!
In other words, doubling the number of people who will buy the service and product from your existing visitors (which you've already managed to attract to your site).
You can do any of the following to double the conversion rate:
Provide stronger offers on products.
Modify the way web pages are displayed on your site to make products easier to see.
Providing free information or services in exchange for the visitor's email (with the aim of returning to this visitor later and increasing the conversion rate in the long run).
Using retargeting ads to entice previous site visitors (who have not purchased services or products) and to make them buy again.
Offer new discounts in the form of Popup ads that suddenly appear to users.
Learn about different sources of website traffic
8- "The best place to hide someone's body is on the second page of Google!"
Unknown
The best place to hide a dead body is the second page of Google search
It is said: The worst calamity is that which laughs, which is exactly what applies to this phrase.
The hard truth in the world of SEO is that most users will not find your site unless you are on the first page of search results. Keep in mind that there are only 10 places available on the first page, and tens of thousands, maybe even millions of websites are vying for one of these 10 places.
9- “Good content outweighs more content.”
Rand Fishkin - Founder of Moz.com
Better content is outweighing more content
This quote refers to a recent paradigm shift in the world of search engine optimization.
Back in the day, posting a large amount of content was a great tactic for increasing user reach. The more articles you publish on various topics, the more chances your site will rank on the search results pages.
However, many businesses and websites abused this aspect, and exaggerated the publication of large content of low quality in order to achieve higher ranks in search engines and at the lowest cost.
But with Google's algorithm update in recent years, the equation has been flipped, and quality trumps quantity.
Always keep this in mind and resist the temptation to take shortcuts to publish more content at the expense of quality. Because it is a losing move, no doubt.
10- “What can be measured can be improved”
Peter Drucker - Entrepreneur
What gets measured gets improved
When Peter Drucker said this phrase, he was not referring to SEO in particular, but what he said applies to this field, and to all other areas of life.
Everything you can measure in your site's SEO strategy is subject to modification, development, and improvement. Don't just focus on your ranking on the search results page, it's more important to measure the traffic that comes to your site and the percentage of visitors who convert to buy your product or service!
Career Directory - Forsa
If you stick to these tips and make them a reminder to come back to you every time you decide to develop a new site optimization strategy for search engines, success will be your ally, and it won't be long before your site occupies the first positions in the search results pages.
You can learn more about this by reading our article on the most important SEO rules in content writing. You can also register on our site to receive all new.