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Any company is often curious to know the impact of their investments in SEO.
The role of website architecture in the success of search engine optimization
This is exactly the reason for “How long does it take for SEO to show results?” It has become the most common question in the field of digital marketing.
The truth is that SEO is not as fast as its paid media counterparts.
While it takes time, targeted SEO efforts can yield long-term results.
So, let's break down the factors that drive SEO success to figure out the "duration" part of it.
What does SEO success mean?
As you know, SEO success is your main goal.
But how do you know that you have achieved success?
How do you measure it?
SEO success depends on your goals and KPIs. While your goal is to increase the return on your investment in a specific time frame, SEO KPIs can increase organic traffic to your website, boost your online visibility, rank higher in search results, and more.
So, if you reach these milestones with your SEO efforts, you can consider the task accomplished. This is how it works.
Why SEO Success Isn't Instant
SEO, of course, is a dynamic space. SEO has taken time to improve itself and transform into what it is today.
In fact, there was a time when all that mattered was just discovering and using keywords that could lead to more website traffic. Plus, you can create as many backlinks as you want and stay away from them completely like that.
Because the process was simple, people started searching for traffic from Google by stuffing keywords and creating aggregated backlinks without worrying about link quality. In other words, they deceive search engines with cheap methods to raise their websites to the top of the SERPs.
This in turn has prompted search engine giants like Google to roll out advanced algorithm updates that call for better user experience from time to time.
Due to the scenario, today's SEO is driven by natural language search (NLP) which includes user queries consisting of one or two keywords.
In addition, web pages with high-quality, relevant links are pulled to the top while their spam counterparts are penalized by search engines. Finally, the search engine penalty can lower your site’s ranking in the search engines in the blink of an eye and without warning.
Therefore, SEO is no longer mechanical as it now relies heavily on changing user searches with great emphasis on satisfying user intent.
You must come up with and gradually implement innovative strategies to meet the changing criteria to achieve your goals and KPIs
This is exactly why you cannot achieve success in SEO overnight.
The foundations of SEO success
Now that you know exactly what SEO success is, let's decode the three pillars that determine how long SEO takes you.
technical seo
Did you know that a technical error of any form can drive users and search engines away from your website?
Yes, that is why you need to perform a technical audit and fix the errors as soon as possible. Technical SEO includes checking the following components and more.
page speed
Duplicate content
structured data
XML sitemaps
hrivlang
Content
Content is one of the most important search engine ranking factors. Google prioritizes fetching the best search results for a user's query over anything else.
Creating low quality content means that it takes longer to see the expected SEO results. In the worst case scenario, that may not happen at all.
Therefore, you need to make sure that you create high-quality content that matches the user's intent and addresses the researcher's problem.
To do this, you can read related content that works well, see what makes the difference, and come up with a better version.
When it comes to posting new content on your website, make sure you stick to a consistent schedule for two reasons.
First, this indicates to Google that you are adding new content to your website on a regular basis.
Secondly, more visitors pay to return to your website more frequently, which signifies a great user experience.
Backlinks _
Creating backlinks means improving the credibility of your website.
Yes, backlinks tell Google that your site is a reliable source of information.
However, as mentioned earlier, the practices of creating spammy links to get first positions in search results no longer work. In the end, the quality of the link is all that matters.
Getting fewer high-quality backlinks from relevant websites will make a huge impact on your SEO.
In other words, a relatively stable link speed (the speed at which you gain links) is healthy for your website.
If you adhere to Google's guidelines, it will happen naturally.
Factors that determine the time frame for SEO results
The time frame for displaying SEO results usually depends on the following factors.
Site History
The age of your site definitely affects the time it takes to see SEO results.
For example, creating a new website should take longer than the time it has already been created. This is because an existing website may have had my authority and at least some backlinks.
On the other hand, for a new website, you have to start everything from scratch and that makes a huge difference to your SEO.
However, this does not always mean that the website created can lead the way in SEO as it depends on various factors such as search engine penalty, algorithm updates, and much more.
The competition
Competition in your field or business is something you cannot ignore when optimizing your site for search engines.
Yes, the greater the competition, the longer it takes to rank among the search engines.
Therefore, you have to determine the intensity of competition for each keyword, direct your SEO efforts and find more innovative ways to perform better than other players in the industry or sector.
Keyword targeting
Keywords are your trump card for ranking relevant user searches online. Therefore, you need to select keywords correctly based on keyword search volume, length, popularity and user intent.
Poor keyword targeting can cost you all your dedicated efforts while producing a negative SEO impact.
Use keyword research tools like SEMRush , AHREFs or UberSuggest for keyword research.
When you insert relevant keywords into your content, make sure that they are not stuffed but fit with the natural flow of content.
Structure and design of the site
Website design and URL structure also play an important role when optimizing a website for search engines like Google.
For example, if a user finds it difficult to navigate between the different landing pages of your website or encounters a dead end showing a 404 error due to a broken link, your website is definitely not user friendly.
Also, Google is not fond of web pages that don't call for a smooth user experience.
Therefore, it is essential to optimize these components of your website, especially if you want to boost your SEO progress.
Also, run a mobile friendly test to make sure you don't miss visitors who come to your website from your mobile browser.
budget
The budget you have in mind is another factor that determines how long SEO takes to show you results.
Violations and penalties for search enginesWhere do your targeted keywords appear on YouTube?
The role of website architecture in the success of search engine optimization
Social networking and ranking in search engines!!
Primary VS Keywords Secondary Keywords
What are the keywords? How to choose suitable keywords? And what tools will I need?
What are the featured snippets?
How to recognize duplicate content? (tools and tips)
Therefore, when you are building an SEO strategy for your website, you need to ask yourself if you have a predetermined budget to stick to in order to implement your plan accordingly.
From this perspective, an adequate budget can be one of the driving forces behind your SEO growth.
SEO Time Frame
Now, let's answer the real question, “ How long does SEO take ?”.
From what we've seen so far, the SEO time frame depends on various factors. After all, no two sites start from the same place even if they belong to the same place and face the same competition.
Generally, with the right SEO strategy in place, it should take 6 to 12 months to see your efforts succeed. This subsequently spurs the growth of your business.
However, here's a bigger picture of what the SEO path looks like and the results you can get from it.
month 1:
It should cover the first month of research and discovery, technical site audit, keyword planning, and strategy.
The research and discovery phase can sometimes take up to a month. But, if it is done soon, website audit and keyword planning will follow.
month 2:
Once the technical audit is completed, you can move on to making changes according to the audit results.
While making edits, sure you are SEO but you can't see results. This is because the effect will start once the repair is complete.
Meanwhile, you can work on creating Backlinks 2.0 and high-quality content for your website.
month 3:
Start focusing more on content production including blogging, FAQ and other business related content.
By the end of the third month, you will start to see ranking improvements for your website.
This is because the technical fix should have ended by now. By pairing this scenario with content production, you'll start to see your SEO efforts in action.
Besides improving your search engine ranking, if your potential customers start converting into sales, that's a plus.
Fourth month:
In this month, you can expect an increase in your site traffic and lead generation.
While the improvements won't be anywhere near the progress you should make in 12 months, they are certainly significant enough to know that your SEO efforts are working.
In fact, according to Google, in most cases, SEO needs 4 months to implement the improvements and see the potential benefits.
So, it's a win so far.
the fifth month:
It is a wise move to start including social media management in your SEO plan by this month or even earlier.
By integrating social media, you can better promote your content and increase direct traffic to your website.
You can also start PR and outreach activities to increase traffic and gain qualified leads.
The sixth month:
You should see more visitors coming to your website.
Going forward, you can focus on producing and promoting more engaging content across platforms.
You can customize the process based on the unique needs of your business. Make sure you follow a consistent schedule
What is a backlink? How do you use it to improve your site's ranking in Google?