Writing user experience and its relationship to search engine optimization

 Many people have searched for the importance of writing the user experience and its relationship to search engine optimization for websites, because they want to achieve better results for their sites.

 So. Let me start in my next article by listing the most important information about writing user experience, the difference between it and user experience, and how user experience has become a major role in improving your ranking in search engines, whether you own a website or an online store.

And now I will start with you by defining it and its importance for websites, follow me.

User Experience

What is writing a user experience?

User Experience Writing is a type of textual content art, but it specializes in describing all parts of the user interface of various electronic digital projects, for example:

websites.

Electronic stores.

Smartphone Applications.

electronic platforms.

electronic software.

Writing this type of content is also different from the plain text content used in blogs and on marketing channels.

Where the UX Writer writes the content in the version available for various websites, and this content includes (all text in the site on the buttons, texts of the main and submenus, the introduction of error messages, instructions and directions on the site) and these texts are usually called the “ Microcopy” user/visitor guidance texts.

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That is because the goal of the User experience content is to guide the visitor correctly through the interface of the site to reach what he wants inside the site in an easy and simple manner without complication.

Do all digital projects need user experience or UX writing?

Yes, all digital projects are in great need of this type of content, especially in the current era. This is due to the proliferation of digital products and occupying a large part of our day.

We find that the visitor always prefers sites or applications that provide him with the right guidance with clear instructions, which has made companies and institutions interested in writing UX writing in the design of all their digital products.

You can learn the concept of user experience in detail through the following video

Best Examples of Good User Experience Writing

I will now show you the best examples of good User experience writing; So that we explain to you the concept of writing the user experience in its best form.

These are examples that every designer and team should know well, because the success of any digital project depends on the convenience of the user (visitor):

Clarify the steps – Clear actions

The clarity of the steps is priority #1 for the user (the visitor), so writing your user experience should be clear with the steps; To make the user aware of what action they will take, what they require, and the outcome…

If you need to operate anything that includes payments, subscriptions and contractual obligations with your site, application or store, you must ensure the integrity of all those points from the legal authority before providing them to your site; To gain the visitor's trust.

For example from Bunq:

“Try for free!” and “Already a member, click here to login ”

And this sentence in Arabic means “try for free!” and “If you are already a member, click here to log in.”

Here we find that the user experience writer wanted to deliver the message clearly (registration is free in the program).

The human touch

The role of the user experience writer is to make communication to the visitor as simple and easy to understand as possible, and humanization of the content is a big part. 

Because the human impression makes the user feel as if he is communicating with a person and not a robot, so you have to think carefully about how to talk to your visitor if he is standing in front of you, and accordingly write your content.

User experience writers usually make a big mistake, which is not choosing the appropriate color for the conversation with the visitor; Which leads to him losing him in the first minutes of his visit to you, so care should be taken to use a simple sentence structure.

Simplicity here applies to active and concise commands, questions, and explanations, and focus and care at the beginning because users put emphasis on the first content, so make sure the meaning is clear from the start.

Wait, don't go!

You're right on track! If you quit now, you'll lose your progress.

This sentence in Arabic means “All progress will be lost if I close this window. Are you sure?"

We find that the user experience writer here chose the human style and the message to be more personal, and this is much preferred by the largest segment of visitors.

User Experience

Brand identity

Imposing your brand identity in design and writing something expressive is essential, but your brand identity and personality must match all the expectations of your target audience.

Usually, health, finance, and legal users always expect reassurance, and Kraken is a great example of a finance-related app that has built an identity that speaks directly to its target audience.

Humor and entertainment

There are many opportunities to use some humor in some areas that should be exploited well; This is to ensure comfort during your visitor's journey.

For example, the 404 pages, although they are not effective pages on the site because they do not actually exist.

 But it is possible by writing the user experience creatively, in addition to putting an action to convert to another page, through which you will gain many visitors that you can convert into potential customers.

I will show you an example from TripAdvisor , its content is smart, it has a touch of creativity and humanity together and in addition, it provides users with some useful solutions.

Auxiliary Support – Additional support

One of the things they hate the most is that many visitors fill out their personal data inside forms or questionnaires, which becomes more and more errors when seeing the errors that appear while filling them out.

So the UX writer should make it clear with simple, uncomplicated explanations (or hints), eg showing what is right (or wrong!) at the right time.

Now, I will show you an example on one of the sites, WePay. We find that the password setting box on the WePay registration page has a simple message that includes information that reassures the user.

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