Do you know what is the role of website architecture in the success of SEO? In addition to the efforts you learned and applied in the previous chapters, you can continue to receive factors related to the structure and structure of the site.
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Crawlability of your site
Search engines “crawl” websites, moving from page to page incredibly quickly, and behaving like readers, very fast and active. You make copies of your pages which are stored in what is called an “index”, which is like a huge book on the web.
When someone searches, the search engine flips through that big book, finds all relevant pages, and then chooses what they think is best to display first. To find it, you have to be in the book. To be in the book, you have to crawl into it.
Most sites generally don't have crawling issues, but there are things that can cause problems. For example, JavaScript or Flash can mask links, making the pages that those links lead to hidden from search engines. Both may cause keywords to be hidden on pages.
Each site is given a crawl budget, or an approximate amount of time or pages the search engine crawls each day, based on the site's relative trust and authority.
Larger sites may seek to improve their crawl efficiency to ensure that the “correct” pages are crawled more often.
Using robots.txt, internal link structures, and specifically telling search engines not to crawl pages with certain URL parameters can all improve crawling efficiency.
On-Page SEO A complete explanation of internal SEO
However, for most of us, crawling problems can be easily avoided. In addition, it is a good practice to use sitemaps, in both HTML and XML formats , to make it easier for search engines to crawl your site.
Always remember that: “SEF sites are always popular with the public.”
Your site is compatible with all types of devices
Google searches happen more on mobile devices than desktop searches. Given that, it's no wonder Google rewards mobile-friendly sites and has a chance of better rankings in mobile searches while you might not find those hard-to-appear sites. The Bing engine also does the same thing.
When your site is compatible with all devices. You will increase your chance of success with search rankings as well as making your mobile site visitors happy and satisfied. Additionally, if you have an app, consider taking advantage of the app's indexing and linking, which the search engine displays.
Copied Content and Legal Content
Sometimes that big book, the search index, gets messy. Flipping through it, a search engine might find page after page one that looks almost the same in content, making it difficult for it to know which of the many pages it should return for a given search. This is not good.
It gets even worse if people are actively linking to different versions of the same page. These links, an indicator of trust and authority, suddenly split between those versions. The result is a distorted (and understated) perception of the true value users assigned to that page. This is why learning is so important.
One copy of each page must be made available to search engines
There are many ways in which duplicate versions of a page can creep into existence. The Site may contain both www and non-www versions of the Site rather than redirecting one to the other. An e-commerce site may allow search engines to index pages that contain pages. But no one is looking for "page 9 red dresses". Or the filter parameters may be appended to the URL, making it look (like a search engine) like a different page.
For the greatest number of ways to inadvertently generate a URL link, there are ways to address it. Proper implementation of 301 redirects, use of rel=canonical tags, URL parameter management, and effective pagination strategies can help ensure you run a tight ship navigating the digital world.
Site speed
Google wants to make the web a faster place and has announced that fast sites get a small rank advantage over slower sites.
However, making your site spotty fast is not a guaranteed quick trip to the top of the search results. Speed is a secondary factor that affects only one in 100 queries, according to Google.
But speed can enhance other factors and may actually improve others. We are impatient these days, especially when we are on our mobile devices! So engagement (and conversion) on a site may improve based on a fast loading time.
Speed up your site! Search engines and humans alike will appreciate it.
Yes, having the words you want to search within your domain name or page URLs can help improve your ranking. It is not a major factor, but it would have a meaning and an important role if it had words in the links.
HTTPS or so-called secure browsing
Google would like to see the entire web running HTTPS servers, in order to provide better security for web surfers. To help achieve this, it rewards sites using HTTPS with a small increase in ranking.
As with increasing site speed, this is just one of the many factors Google uses when deciding whether a web page should rank well. It alone does not guarantee the best results. But if you're considering running a secure site anyway, this may help contribute to the overall success of your search.
You can follow the SEO guide , the next chapter which is the fourth chapter about HTML code, tags and success factors in the search engine .
Do you now know the role of the site's evidence in the success of search engine optimization? I hope the website architecture gets more attention from you
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