Every blogger working on blogging and web design usually asks, researches and discusses: What is the ideal article length for SEO ?
There are many variables that can and should be considered when determining the best length for your articles and blog posts, but the two most important factors for getting an answer are:
Who is your target audience
How long must the post be to successfully illustrate the material in a way that is compatible with its readers?
People are often quick to assume that shorter content is better for users. It's easier and faster to read, and people don't want to stare at the same thing at a computer screen for a long time.
We already know that attention spans are getting shorter with each generation. But does that mean that shorter articles mean a better user experience, and therefore a better search ranking?
There are hundreds of ranking factors that go into Google search results. And one - and probably more - of those factors that influence a blog's rank are articles that have the least impact on user experience.
But exactly how important is article length when it comes to SEO
Eden, what is the ideal article length for SEO in order for the blog to not only rank well but also to maximize good user interaction and user satisfaction? (Wait, did we answer our question?)
Ideal length for an article: Stats
Statistics provide a good starting point, but we all know that they can be manipulated at times.
So, let's make something clear from the start: No matter the length, there will always be good content and there will always be bad content.
Studies that study hundreds or thousands of pages of content, like the ones above, probably don't examine really good content, which is really bad, which is mediocre, etc. It analyzes the length of the article and how that might affect how good or bad this content is ultimately based on simple practicality.
Shorter content will probably be easier and faster to read; I will not oppose it.
But does this one word answer holistically answer the question/query being asked by the user? Sure, some questions can be answered in less than one word, but that's usually not good content. This is a one word answer without any explanation or sourcing, and Google (usually) knows that this isn't enough to mark a piece of content as high quality, educational, and resourceful.
Of course, there are one-word answers that can be considered useful and can Google the featured snippet , also called Position Zero.
Additionally, good content comes in many forms. It's compelling and often easy to digest due to the sources, rich media, and reasonable structure/format.
Google wants guarantees, evidence, and facts from relevant entities in the Internet, whatever the subject matter. It turns out that longer content usually contains these elements
This is the main reason why search engines rank longer content better than short content
Ideal length for an article: Numbers
The average content length of page 1 results is around 1,900 words, according to a study. This is much longer than the 200 or 500 word posts which most writers or webmasters think are ideal.
Depending on the query, the search results on page 1 may not be flooded with blog-style content, but the content that resourceful users, Google, would certainly consider to include well-thought-out blog content that meets the requirements of a search query.
This should be your goal when you start planning the content ideas and article structure for your website blog, and other written content on the site.
Quality is better than quantity: don't focus on article length
Too many people focus on average word length for articles and the misunderstood importance of having more than a certain number of words on each page to rank them well
Sure, it's important to have some quality (with length) in an article, but it's not worth posting a review in excess of 2,500 words of a movie that talks about the main character's bad poetry and language in four different ways across the entire content.
Certainly the movie introduces other elements and scenes that make the movie good or bad. Talk about them. Expand on real situations with deep feedback and explanations.
This is what people look for when they are looking for information about a movie. Was the movie good? "Why was it good or bad?" and "Should I watch it?" are the real questions. The best movie reviews answer these three questions and don't make it hard to tell.
Give your users what they want no matter how many words it takes to say it.
Choose your target audience: Categories, People and Keywords
Like all good web content, you should have a goal - a specific goal.
You need to study your target audience. Who searches for and consumes your content?
You also need to take into account that person's level of intentions as well; Are they looking for basic discovery information, or are they trying to buy something now with as few clicks as possible? Your content will reflect this person and the different stages of user intent.
Ideally, good content is mapped out before it is created. You must link the goals of the website/business and the content you publish with the goals of the users who are searching for it.
The content must satisfy the user's search query. Thus, the content must satisfy the user.
More importantly, there may be similar content on a website that meets different stages of user intent for one specific topic. This is very valid.
Don't just focus on the copy of the written page
The quality of the content goes beyond just the written words. The best content links careful research and respectful writing with user interest (the search query).
A great video should be accompanied by well-written text that explains the video, its concept, its objectives, and any other resources that may improve the content to better assist the user.
This is our ultimate goal as content strategists: to deliver the best information, in the most appropriate format, on the right platform.
Some content is easier to digest in the written word. But other content is more photo-friendly and needs photos or video. Sometimes audio files will be the best kind of rich media.
When using visual or audio content, be sure to pair it with written content that can connect the dots and make everything on the page visible, as well as help users find your content.
What is the ideal length for an essay:
Your content can take many forms, and it can be discovered and consumed in many ways.
Your goal shouldn't be to write 2,000 words in a blog post because that sounds like the "ideal length" for a good organic search ranking.