The process of searching for keywords can be very stressful, and it is one of the most important elements of search engine optimization . In this guide, you will find everything you need to search for keywords that will suit your business.
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In this article, I will explain to you everything you need to search for keywords (Tags), while giving you a list of the best sites for SEO tools and keyword research.
This comprehensive guide will show you how to search for SEO keywords and how to use keyword phrases to help you rank better in free search and earn money online, whether you own a store, blog, or provide services.
Search engines have been downplaying the importance and relevance of keyword tags for years.
It is a fact that keywords are no longer necessary or mandatory to be present in the title tag or in the headers (H1, H2, H3) in order to rank in the top five pages of search engine results.
Even the use of exact keyword phrases in the body of a web page is no longer required.
Should you forego keyword research and focus more effort on content creation?
SEO Success Factors (Search Engine Optimization)
You will be shocked, because the answer is no.
Keyword research is still important, but in a different way than it was practiced in the pas
For example, the different meanings of the phrase and the popularity of each meaning are of vital importance.
Skillful use of keywords still matters, and this guide will show you how to research keywords in a way that is relevant to the way search engine optimization works today.
To show you how keyword research continues to be useful.
I will highlight several misconceptions.
I'll show you how a scientific understanding of how search engines use keywords today can help you rank for high traffic/high conversion keywords.
The principles outlined in this guide apply equally to mobile content and are appropriate no matter how textual content is delivered to the consumer.
Define your goals: What do you want to achieve with search traffic?
The biggest mistake you can make is to define success as more visitors. But more visitors should never be your goal
The goal should always be to increase sales, increase clicks, or increase engagement time with your content or video.
Traffic is simply a way to finally solve a sales problem. Visitors are not the end goal. The focus should always be on increasing profits, you may get a thousand visitors and not one sale, you may get 10 visitors and get five sales, which one is better now?
When researching keywords and developing a keyword strategy for an e-commerce website , the first step is to identify the sales problem that the company wants to solve. These are your real goals.
Build awareness of your site, services, products, and site content.
The latter, awareness building, is of great importance as it will help you rank competitive keywords and a lot of keyword phrases as well as directly increase sales. (More on this strategy in a bit. Read on!)
Once you have defined your keyword goals, you can then develop keyword categories to address those goals and start categorizing your keywords in order to build a digital marketing and content strategy.
The first two categories are direct sales and leads; They solve your business problems.
The second two categories (search funnel search levels/CPM visitors) can be thought of as consumer related because they are generally about solving a problem for consumers.
Do I focus on the number of visitors or the number of sales or the number of clicks?
The sales category focuses on what SEO we call Money Phrases.
Money phrases are business intent keyword phrases associated with a high level of sales (eg, “cheap tools” and “where to buy tools”).
Money phrases are important (and competitive!) because they almost always lead to a sale. Money phrases are also important for ad-supported sites because a site visitor, who is eligible to make a purchase, is also more likely to click on an ad unit and generate revenue for the web publisher, i.e. people who work on AdSense and Affiliate .
Typically, the cost of advertising associated with money phrases is higher CPC, which leads to more advertising revenue. This is why these keywords are called money phrases!
money phrases problem
Money phrases have a lot of competition and are hard to categorize. This is given.
A more important consideration that many people don't realize is that PPC ads will bring in visitors who are arguably more inclined to make a purchase, with the rest of the traffic distributed among the organic results.
A large part of visitors to such keywords are skipped through PPC ads, so here the process of searching for keywords becomes more difficult.
I will show you how to solve this problem. Stay with me because the solution I am going to share is not fully understood in the search marketing industry, and few understand it.
Anatomy of money phrases to understand them
Aside from the obvious phrases that contain words like “purchase,” there is an additional set of keyword phrases that indicate a user’s intent to make an immediate purchase. These are the so-called long tail keywords or long tail keywords and they are also among what we called “money phrases” which are important for ranking.
Long money phrases are categorized into five categories. Each category represents multiple keyword phrases and their variants (vocabularies and product name variants).
I have developed numerous spreadsheets of valuable keyword phrases in a variety of industries. While I can't share them publicly, I've shared the five categories I use so you can develop and categorize your own money phrase list.
TTI or duration of interaction and its impact on site SEO
Keywords that are “money phrase” and the evidence of the site or store
Here's the most important thing to understand: There are good reasons not to use list to create a site structure that revolves around money phrases. why? Because that's how to create a site that's tuned for keywords.
But if you read Google's guidelines for quality raters , you'll see that Google (and presumably algorithms) don't rank web pages for signals of their keyword relevance. They arrange their web pages by:
Experience.
Power/authority.
trustworthiness.
This is an important point to which I will return later. But for now, understand that many of the sites ranked by search engines today do not have an architecture that revolves exclusively around money phrases.
The value of keywords that are not “money phrases”
They are called money phrases because visitors who use these phrases tend to transfer and put money in this period, meaning they are eligible to make a purchase.
These are the most important keyword phrases to make instant sales on a regular basis.
Are you tired, do you still think that keyword research is easy? Not easy, but the fruits are delicious. . Continue to savor for yourself.
If your company isn't occupying financial terms, someone else is. So you might as well be sorting the money phrases, right?
There is another path for keywords to increase online sales.
The barrier to entry for a competitive financial term is often very high. Firms that are well-established in search results have an insurmountable difference in terms of backlinks, content, social media reach, and other factors that cannot be easily copied (at least not without years of work).
Another way to build a visitor base is non-financial terms.
It may seem counterintuitive that the way to attract buyers is by using keywords that don't convert. But it is an ultimately viable path to arranging money phrases.
Here's how it works:
Benefit from inclusivity
Most of the money phrases are given to the most reliable sites.
Yes, the quantity and type of backlinks play an important role.
However, content is a very important component. But not just any content.
You need comprehensive content.
The overall site is reliable. Trusted sites are the kind that search engines prefer to rank for.
The Guideline for Google Search Quality Evaluators explains in Section 3.1:
"Page Quality Ranking: Most Important Factors
Expertise, Credibility, and Trustworthiness: This is an important qualitative characteristic".
“The amount of experience, authority, and trustworthiness… that a web page/website has is very important.”
Excerpt from Google Tips
An alternative ranking strategy for financial keywords.
Although visitors to the authorized site may not be converted via non-monetary search queries that the site ranks, the authority's strategy has an effect
awareness development.
Fame building.
Motivate word of mouth referrals, links, arrange financial phrase sales and ultimately sales.
This is one of the secrets of arranging in one of the money phrases.
Instead of focusing exclusively on money phrases, focus on building authority and on long-tail keywords.
The old way of arranging money phrases was a direct attack on those phrases. Over the years, it has become increasingly clear that comprehensive sites tend to rank for the best phrases.
… Still just beginning to learn how to search for keywords, continue?
Focusing on content depth, experience, and authority is a path to ranking your site in money phrases.
Keyword Strategies to Build Awareness & Ad Impressions
In general, if you want a good arrangement of traffic to attract the largest number of visitors, two-word phrases, you should be entitled to three, four or five word phrases too.
In general, a site that relies on the phrase MoneySize has more visitors and is reliable only because it is comprehensive at the level of detail. Once you put the content in place, the links pull in topics that are relevant to the entire site.
?Should you worry about latent semantic indexing or LSI keywords
In several sentences, read on.
Latent Semantic Indexing (LSI) is a very old technology, developed nearly 20 years ago. Its purpose was to enhance the search engine's ability to determine the correct context for a word.
Words often have more than one meaning (this is called polysemy). Thus, a word or phrase appearing on the page does not guarantee that the page is relevant to a search term.
LSI technology was used to overcome polysemy, to help a text search engine determine the context of a web page and thus better match the search query.