A guide to negotiating Ford car prices at the dealership

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If you’re in the market for a new Ford vehicle, negotiating the price at the dealership can be daunting. However, with the right approach, you can often get a better deal than the advertised price. Here are some tips to help you negotiate the best Ford car prices at the dealership.

1. Do your research: Before you even step foot in a dealership, research the vehicle you’re interested in. Look up the Manufacturer’s Suggested Retail Price (MSRP) and compare it to the dealership’s asking price. You can use websites like Edmunds or Kelley Blue Book to get an idea of what others are paying for the same vehicle.

2. Visit multiple dealerships: It’s always a good idea to shop around and visit multiple dealerships to compare prices. This will give you a better understanding of what the vehicle is actually worth and allow you to negotiate the best price.

3. Be prepared to walk away: If the dealership is not willing to negotiate on price, be prepared to walk away. There are plenty of other dealerships that may be willing to offer a better deal.

4. Know the value of your trade-in: If you’re trading in a vehicle, know its value ahead of time. You can use websites like Kelley Blue Book or NADA to get an idea of what your trade-in is worth.

5. Negotiate the price first, then discuss financing: Once you’ve negotiated the price of the vehicle, then you can discuss financing. Dealerships make a lot of money through financing, so it’s important to shop around and compare rates.

6. Don’t be afraid to ask for incentives: Ford often offers incentives, rebates, or special financing deals. Don’t be afraid to ask the dealership about these and see if you qualify.

7. Timing is everything: The end of the month or the end of the quarter is often a good time to negotiate as dealerships are trying to meet their sales quotas. Additionally, buying a vehicle at the end of the model year or when a new model is released can also result in better deals.

In conclusion, negotiating the price of a Ford vehicle at the dealership can be intimidating, but with the right research and approach, you can often get a better deal than the advertised price. Be prepared to shop around, know the value of your trade-in, negotiate the price first, and don’t be afraid to ask for incentives.
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