Do you want to increase the chances of your videos appearing in YouTube search results? and I will explain to you how to extract keyword ideas for YouTube from your competitors, Google Keyword Planner and in other ways that will help you very much in reaching the right people and your target audience.
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Video marketing has become a necessity for digital marketing. (It's not a "nice" marketing strategy anymore.) People love to watch videos, and videos can help you sell more products or services, a, earn more from AdSense .
As video consumption increases, so does the impact of video on consumer purchases. According to recent research by Brightcove :
Nearly half of viewers (46 percent) say they have already made a purchase as a result of watching a branded video on social media, and a third (32 percent) say they have considered making a purchase as a result of watching a video.
81 percent of consumers say they currently interact with brands on social media, and 43 percent say they have done so by watching branded social videos.
When asked about their preferred type of branded content on social media, video was the most popular answer, with 31 percent of respondents citing it as their first choice.
YouTube is the second most popular social media platform, based on its market share. And you will find that most YouTube users are loyal YouTube viewers.
They're constantly watching videos, searching for videos on everything from how to move a closed door to how to create a Facebook ad — and everything in between.
?What is the meaning of keywords for YouTube
YouTube keywords are words in your video description, title or anywhere else that gives clues to the YouTube algorithm about what your video is about.
The term “keyword” is a bit misleading because keywords can be a group of words or a phrase. In fact, long tail keywords (longer keyword phrases) usually have higher conversion rates than shorter ones and less competition.
For example, if your video is about how to play simple acoustic guitar songs, one keyword idea might be “easy guitar songs.”
To use this keyword, you can name your video something like “easy guitar songs that you can play for your friends.” When someone searches for “easy guitar songs” on YouTube, your video may appear somewhere in the results.
Another example, if you are selling an air conditioner wave, and you want to target the word “ air conditioner waver ”, you can create videos titled “the best air conditioner wave in Saudi Arabia” or, “ a Turkish-made cassette air conditioner waver ”, .. and so on.
?Why is it important to search for keywords for YouTube
Unless you do effective keyword research, you will not be able to show your videos to the audience that wants to watch them. Imagine it like this:
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You are creating a great video about your favorite skateboard. You design amazing graphics and find the perfect background music. It's finally time to post!
But wait! You have not done any keyword research. You decide to post your video anyway, and you'll be surprised when your cinematic masterpiece doesn't get any views.
There is a reason for that!
You made a video because you think it's important. But you never bothered to find out what people are actually watching online.
When you do a YouTube keyword research, your goal is to get insights into what your audience is searching for on YouTube. With these insights, you will be able to use the keywords that are most important to your audience, and your videos are more likely to appear when searching for those keywords.
When you fail to do YouTube keyword research to put in your clips, there are a few things that can happen:
It is possible that you are targeting the wrong keywords and attracting the wrong audience, which means that your videos will not get as many views as they should.
People will find it hard to find your video because you didn't target any keywords
When you do a keyword research for YouTube, you can learn more about what your audience is searching for, and create content that matches the goal.
Targeting the right YouTube keywords not only increases the number of views your videos receive, but can also help you improve brand awareness, increase conversions, and revenue.
And while doing your keyword research, you may also stumble upon some cool new topics that you never thought of before!
?How do you search for keywords for YouTube
There are different ways in which you can find YouTube keywords for any particular topic. Methods can vary greatly in price and efficacy. Here are some ways to find different keywords related to your topic.
When you create written content, you can simply incorporate your target keywords by working on them in your content where they fit. When you're doing YouTube keyword research, there are a few different places you should consider incorporating targeted YouTube keywords for maximum impact.
Use the autocomplete feature to discover YouTube keywords
Start typing any word into the YouTube search bar, and you'll notice that below the search, YouTube lists several related keyword suggestions.
Well, let's go on an epic journey of keyword research for YouTube using your best friend, the YouTube search bar.
But of course “how” is a very general keyword. How can we narrow this down? Let's add a verb, like "install". Now we're getting into a more technical scene, which is all about building, or building something. We are very much in the educational or educational field on YouTube.
But of course, your channel and topic of interest will be very specific to one of these keywords. So let's take a look at how to install Windows 10.
Auto search technology to discover YouTube keywords
Now we have a good and broad keyword for computer education. But again, see how YouTube encourages you to dig deeper into this topic. Remember, these are the topics people search on YouTube, which is why YouTube shows them to you. Think you want to know how to install Windows on a new PC, on an SSD, or using a USB.
So to dip your feet in the bathtub of keywords YouTube, so to speak, you should always start with the search bar, and figure out the autocomplete suggestions that push you your way, for the topic of your interest.
However, you may want to make sure that you target relevant keywords as well, as these are likely to be highly competitive.
If nothing else, these keywords can give you a lot of great ideas for content topics.
Search for keywords from other popular videos
When you have a video displayed, right-click next to the YouTube search bar and not in the search bar. Scroll down to View Page Source. The Hypertext Markup Language ( HTML ) source code will open in a new window.
Next, click on “Ctrl + F” or “Command + F” and type “keywords” in the search bar. You will see the word “Keywords” highlighted with all the keywords for the video listed on the left. You can also use some Chrome extensions that can help you see keywords for YouTube videos.
Use keyword research tools
Several tools can help you find keywords for any topic. Some tools are free, while others pay monthly subscriptions.
Semrush offers multiple keyword research tools like Keyword Magic Tool, which offers millions of keyword suggestions to help you choose the best one for your YouTube videos.
Keyword research tools aren't just for written content - they can help you shape video content, too.
Try using tools like FaqFox, Keyword Tool, Tube Buddy, and Google's keyword planner to help you find the terms your target audience is searching for.
Not only do these keywords help define your topics for future videos, but they can also give you a great idea of which keywords to mention in your videos and use as tags.
Most keyword research tools are free, but their benefits are invaluable.
I will give you YouTube keywords in another paragraph of this article.
Constant monitoring of the competitor
Everyone has some competition, and if your page is always on top of YouTube search results, it's time to remove a page from their book.
It's never okay to copy something word for word, but it can be very helpful to create video content based on what's at the top of the search results.
When videos are ranked at the top of YouTube searches for keywords you want to rank for, it's for good reason.
This means that users are watching videos based on that topic, that they are interested, and that they want to know more – making it a great topic to cover.