Keywords are of interest to Google professionals and SEO experts for several reasons, but there are two main types.
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Keywords give us clues to who they are and what they want, allowing us to better meet their needs.
Keywords can provide insight in the direction of what content marketers desire.
Keywords are clues
The importance of keywords in SEO is partly due to their importance outside of it.
Forget about keywords, rankings, traffic, or even your website for a minute.
If you knew the true feelings of your customers, how would you run your business differently? How do these insights influence your marketing strategy ?
In his book Everybody Lies, Seth Stephens Davidowitz shares his findings about what research behavior tells of human psychology.
When you're in a focus group, when you take a survey or respond to something on Twitter, we all tend to let our answers be influenced by how others perceive them.
What about when we're looking?
The combination of anonymity and instant access to a wealth of information paves the way for a sneak peek at what we really want.
It's a data-driven truth serum
In essence, keyword research is a powerful market research tool that can be leveraged in many different ways, not just inform website content.
To get the most out of keywords, you should look beyond an explicit literal translation and also capture the implicit clues to get the true intent of each keyword.
Mistakes you make when converting to your site
Keywords like character
The characters act as Pauline characters.
They are not all we seek, but by aiming for them, we are setting ourselves up for success.
But this level of precision and focus helps ensure that you attract the right group of people.
Conversely, if you don't have focus and try to appeal to everyone, you will likely walk away empty-handed, no visitors to your site and no sales.
It's a really nice paradox - often the exclusivity of your target audience is directly related to the size of your actual audience, and vice versa.
It's the same with keywords.
A quick peek at your query data in Google Search Console will tell you that it's not just a single keyword.
However, having a primary keyword objective for each page will give you the right direction and perspective to pick up the right audience from a wide range of relevant searches.
Most Popular SEO Keywords (With Examples)
Keywords can be categorized and tagged in multiple ways for a variety of reasons.
Here are the most common types and examples of SEO keywords.
Branded keywords vs non-branded keywords
Branded search terms contain the brand in the query.
This can include official brand names, misspellings, branded abbreviations, campaign names or trademarks of branded campaigns, parent companies, or anything else with the apparent intent of trademark research.
Non-branded or non-branded terms are other keywords you might consider.
Unbranded terms often describe a customer's problem or business offering.
Some companies have non-distinguished names that can make this identification more difficult.
For example, is a search for “Dubai City Zoo” branded or unbranded when the name of the zoo is… Dubai City Zoo?
Generally, brand phrases bring in the highest number of conversion traffic because the searcher already has a certain level of brand familiarity and (often) familiarity.
Examples :
Keyword not associated with any brand: How to make a Moroccan Tanga
Brand keyword: wordpress
If you search for “how to make a Moroccan Tangier”, you will not find any company or brand, but if you search for “Wordpress”, you will find the WordPress company is the first to appear in the search results.
Keywords VS Page Keywords
Keywords is the initial, obvious list of words to start with in the keyword research process
They are the "you plant" seeds to grow your menu.
Keywords are often relevant to most, if not all, of your website.
Page-specific keywords are usually found later in the keyword research process and only apply to a single page or group of pages.
Examples of Home Depot:
First word: men's clothing store
Page keyword: Beautiful men's shoes
Short keyword vs long keyword
Those words that have the highest search query are called the header term or the main keywords.
On the contrary, those in relatively low demand are a long keyword.
When plotted, header terms drop quickly in terms of the total number of keywords, while less searched terms seem to go on forever like tail, meaning too many and different to write.
The middle of a graph is often aptly called the "middle" (or trunk).
Since 15 percent of searches are new to Google every day, it should come as no surprise that most queries are considered to have a long tail, as longitudinal keywords are too many.
Head and long tail keywords tend to have the following contrasting characteristics.
However, besides size, none of this is absolute.
long keywords main keywords
Small search size The search volume is large
Relatively weak competition fierce competition
The percentage of getting visitors is high compared to the search volume You will get less visitors
I spoke more A few words
Suitable for secondary and less important adjectives Suitable for the main pages or the main content of the site or blog
The intention is specific and single Different intentions on the part of the researcher
The difference between main keywords and long keywords
Example of a keyword: For example, if you search for “diet” in the Google Keyword Planner, you will find that the words “diet” have the largest number of searches, and under them are a lot of long keywords
SEO Success Factors (Search Engine Optimization)
Keywords
Example of long keywords : If you searched for example “what is a keto diet?” You will get a small result for your searches, and under it you may not find any Accel words and you may find related or similar keywords.