Keywords are very important for search engine optimization (SEO) . It's how your customers find your site. And if you don't optimize your pages properly to target SEO keywords, you won't drive qualified traffic to your site.
Searching for SEO keywords can be a daunting task, especially if you're not sure where to start. You may struggle to find the right keywords, and always wonder, “What keywords should I use?” or “How do I choose the best keywords for SEO?” Read on to find out how to find the most valuable SEO keywords for your company and niche.
What SEO keywords should I target on my site
Which keywords you should target entirely depends on your business and your SEO goals. If you don't know what you want to achieve with your SEO efforts, it can be difficult to determine which keywords are most valuable to your business. With a clear objective, on the other hand, you will be better equipped to choose keywords that point your SEO strategy in the right direction. And while your overall goal may be to increase website traffic, try to narrow it down further.
Tip : What kind of traffic do you want? Are you looking for ready-to-buy visitors, or do you want to increase brand awareness? Is your target audience very specific, or are you looking to appeal to a wide demographic? How fast do you want to see results? Can you take your time building SEO on your site, or do you need fast results?
By answering these questions, you will have a better idea of what type of keywords will work well for your SEO strategy.
How to choose the best keywords for SEO
After defining your search engine optimization (SEO) goals, it's time to start building your keyword list. An exportable spreadsheet works great for this. With it, you can quickly sort and compare your SEO keywords .
It's also helpful to keep a playlist of potential SEO keywords for your business, so you can easily update it on the go.
Select the keywords you have already ranked in the search results
First, check the keywords you've already ranked for using tools like Ahrefs and Google Search Console. This is a great way to identify topics that resonate with your audience, and will prevent you from creating duplicate content. You can also identify low-ranking pages that need TLC and re-optimize them to restore valuable search rankings.
When looking at the keywords you're ranking for, consider
What keywords produce the highest rankings and conversions
Should I create new pages to target relevant topics that may be of interest to my audience
Can I add relevant keywords to existing pages or posts
Study the competition
You will also need to evaluate competitor ratings. With tools like Ahrefs' Content Gap Tool, you can identify which keywords your competitors rank for that they don't. And assessing competitors' rankings can reveal a goldmine of potential SEO keywords for your niche .
You will also need to research the level of competition for each of your keywords. High-volume keywords tend to have high levels of competition, which makes them more difficult to rank in search results. Determining whether these keywords are worth the competition can help you prioritize keyword targeting and create valuable content for your business.
Brainstorm Keyword Topics
Next, come up with keyword ideas for SEO. The best way to know which keywords to use is to come up with some SEO keyword categories that align with your business and goals. Make a list of relevant topics (think about them from the perspective of your target audience).
Let's say you are an audio design company that produces music tracks and sound effects. General keyword categories can be:
How to collect your keywords
Make sure that you create your own keyword list, where you group your keywords according to the following:
The intent of the keywords.
Search volume and level of competition
Use keyword research tools
If you want to get the most out of your keyword research , you will need to use tools like Keyword Explorer (Moz, AnswerThePubli, LSIGraph). These tools are great ways to generate and introduce new keywords.
Different keyword research tools will tell you different things, but in general, you can find information about relevant SEO keywords, search volume, and cost-per-click (CPC). After you've created your keyword list, it's time to start narrowing it down, so that the keywords you're targeting match your SEO goals.
Find your niche
Specializing in a niche market will bring your site the most traffic and sales. Finding a niche and targeting these niche keywords will do three things for your company:
It makes you the expert in your field.
Low competition for customers and keywords
Bring in more valuable traffic (those that are ready to convert).
Also research your company's unique selling points (USPs). Consider what makes your company unique:
?What can you do better than the competition
?What can you offer that is not in the market
For example, your sound design company can produce new sci-fi sounds or hard-to-record audio sources such as weapons or large vehicles such as airplanes. On the other hand, your company can be very skilled at producing original sounds even on tight deadlines.
Find a good keyword
Deciding which keywords to use is all about finding a balance between:
Keywords related to your business, products, and services.
The keywords your audience is searching for online.
Maximum ranking keywords and conversion potential.
Your keywords should be a combination of user intent and volume. It needs to be researched enough to actually bring traffic to your site, but it also needs to bring the right kind of traffic to your website - traffic that you can easily drive the sales funnel to the transaction.
Choose keywords that resonate with your audience
The best keyword research will come when you know your audience. Ask yourself: “What does the ideal visitor look like?” For example, if you're targeting video game producers, they could look like this:
5 years in the industry
a university graduate
Research the search intent behind SEO keywords
Search intent refers to why people are searching or what they are trying to find online. Finding your keyword research objective should be something you do throughout the SEO process, but it can also help you narrow down your keyword list.
Choose a mix of header terms and long tail keywords
Mix header terms and long-tail keywords when choosing keywords. Header terms are short, competitive, high volume keywords like “sound design”. They're hard to rank for, but it doesn't hurt to target them anyway as long as you also include long-tail keywords. It is the long tails that will really bring traffic to your site.
They are conversational keywords that tend to be longer than three words, eg “Fooly is a video game artist.” They are also some of the best keywords you can use. They are less competitive in rankings, and they show user intent much better than header terms, so they are easier to target with relevant content.
Search for found content
Before finalizing the SEO keywords you want to target, make sure that there is no existing content targeting the same terms. Oftentimes, you'll reveal which pages are during the early stages of a keyword research, but it's a good idea to do a final search on your site to check which pages are targeting the keywords in your list. Perform a location search using location operators on a (Google) search.
Don't forget seasonal keywords
Keep in mind seasonal trends and locations. Annual events for different regions are a great way to drive traffic to your site, giving you a boost in sales at that time of year (think Black Friday sales).
Set negative keywords (for paid ad campaigns)
For PPC campaigns, make a list of keywords that you don't want to rank for. In other words, these are searches where you don't want your content to appear, especially if the target keyword is broader than the search query. For example, if you are targeting the keyword “sound designer” to provide information and services for that keyword, you probably do not want it to appear as a search result for “sound designer education requirements.” Negative keywords are especially useful in paid advertising campaigns.
Analyze the results of your SEO keyword targeting
Check to see how well your content and ad campaigns are performing. You can use tools like Google Analytics or Ahrefs to do this. In the past five years, we have generated $3 billion in revenue for our clients.