What is the Title Tag?

 Title tag format and length

An optimal title format should always include:

A keyword (not intentionally padded) with a brief description

Brand name

Keyword with description - brand

When it comes to title tag length, it should be between 50 to 70 characters to make sure the title tag displays correctly in search results. In case the address is longer, it will be cut off by the search engine.

Title tag preview

You can test how the title will look in SERP preview tools or using WordPress plugins . One of the most popular plugins is Yoast SEO . Before publishing the page, test the different versions.

Based on the above definition, there is no doubt that an optimized and carefully considered address tag is critical. These are the items to watch out for:


The title tag directly affects the click-through rate of your website in search results. Everyone's eyes are on the title, so your job is to create it somehow, and they'll want to click on it. Including an engaging and informative copy at the same time is key.

 Search Engine Optimization

In the past, title tags were used for rigorous optimization of search engines in order to trick them into making the way to the top of the first SERP . Nowadays, it is not so easy.

Skipping the keyword in the title tag doesn't make sense because it could mean something different that the website is about and that's the exact opposite of what you want to achieve.

Make sure you use the keyword you're focusing on in the title but don't do it on purpose. It should be natural while keeping the copy short, descriptive and catchy.


In most cases, the title tag determines the appearance of the website in the SERP. Therefore, it directly affects the click-through rate and the beginning of the user experience journey of your potential visitors to your website.

 Social Networking

Social networks use the title tag to display when a website is shared. However, you can set specific meta tags for Facebook or Twitter using the following piece of HTML code :

Facebook :

<meta property="og:title" content="دليل شامل للسيو - motaber" />


How to write a good title tag

A good title tag is a combination of SEO , e-marketing , sales , and psychology. These are 8 important tactics for writing attractive, easy-to-use and well-optimized title tags.

Check the length

Even if you write the best title tag in the world, you may end up with a poor CTR. why? Because it is cut in half. Keep the length between 50-70 characters.

On the other hand, it is not strictly about the number of characters. The different word length will affect whether or not the title is fully displayed.

This is why you should always test it and make more versions. Our SERP Preview Tool will help you test it out. Don't forget that Google tends to change the accepted address tag length but as far as we know it has always been in the said range.

Watch out for the repetitions

Do not use the same title tags for more than one page. Check Search Console to see if there are any duplicates. Simply put, they don't like Google.

This can happen, especially on content-rich websites like eshops. Do your best to fix the problem as soon as possible.

Avoid over-optimization

Choose the keyword and use it naturally in the headline. Don't get stuffed with keywords.

Over-optimization won't help as it used to in the future, and what's more, there won't be enough room for focus, CTA (call to action), description and branding.

Avoid fixing each other, provocative

This often happens on single-page websites that tend to optimize for more than one keyword (which is not a good practice).

The title tag could easily end like this: “Best rated smartphones and digital cameras –…”

People who are looking for the best smartphones probably don't care about digital cameras and vice versa. Choose only one target keyword. It's better for UX and won't divide ranking capabilities.

Focus on local seo

Are you running a local company? Say it! If you make sushi and deliver food only in Chicago, include it in the title tag.

Be unique and different from others

CTA focus is an inevitable component of a good title tag. Creative writing with a little trick can lead to a lot of sales . The goal is to stand out from the crowd.

Feel free to use (one of) the following:


Top Lists



Special characters like parentheses

Provide added value and clear description

Once the title has been optimized from an SEO point of view and a nice CTA has been confirmed, it is time to see if it carries any added value and describe the website accordingly.

The phrase “Buy now the best smartphone on the market” sounds like a cheap sales pitch and unwanted advertisement. Do not use this type of address unless your website is a coupon site.

The added value means that a potential visitor to the site will find what they are looking for. What's more, it gives credibility to the content on the website.

Communication between meta tags and content

This improves both UX and SEO . The title is the entry to your website. It must simply correspond to the meta description and of course to the content on the site.

He said very succinctly: You don't want to lure Google search users into a completely free product that is already paid. Likewise, luring them into a great homemade pizza recipe while promoting instant pizza from your local grocer is not a good idea.

Search Engines Can Change Your Title Tag

Don't be surprised when you discover a different title tag for your site in search results when compared to the one you set.

Google may change it to more accurately fit the search query. In this case, the title tag may be generated from the content on the website

Mistakes you make when converting to your site

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