Browsers communicate with the host through instructions that are defined in a standard way. The two standards that are commonly used in this work are called HTTP and HTTPS .
The HTTP protocol is the most common form of communication between web browsers and web servers such as Apache and IIS , and uses textual and visible codes for intermediate servers to transfer information. All websites on the Internet use the HTTP protocol .
?What is the HTTPS protocol
HTTPS protocol refers to a type of HTTP protocol that is asymmetric encrypted by SSL or TLS connections. Asymmetric encryption is a form of encryption in which it is impossible for people who can access the information in any way to see the content of the sent information and change it.
Advantages of using HTTPS protocol in website design
Improving the ranking and SEO of the site in the search results
Further securing the website and maintaining the security of data and information
Using new features of browsers
Failure to display security warnings on login pages
Create a sense of security in site users
One of the important and new criteria of Google to improve the ranking of the site
Encryption of information between users and the site
Better identification of the site by other search engines
What is the HTTPS protocol?
Disadvantages of using the HTTPS protocol
The cost of providing and using SSL
The need for technical knowledge to install and operate this protocol
Perceptible speed drop due to slow Internet speed problem in Iran
Hard to get SSL to Iranian sites
Difference between HTTP and HTTPS
HTTPS protocol works like HTTP in almost all cases . The word S is what makes the difference between HTTP and HTTPS . The word S stands for Secure . In the HTTPS protocol , textual information is coded before sending and marked using an electronic signature. This makes the information sent unreadable and unchangeable. If a person steals the information sent from both sides in the middle of the path, he cannot decode it, and if he wants to place his desired content instead of this information, the electronic signature sent will become invalid and will not be decoded at the destination.
The HTTPS protocol is usually used for banks, creating user accounts and logging in to portals, online shopping and online stores, entering pages with confidential and important information, etc. HTTPS speed is slower than HTTP speed .
The importance of the HTTPS protocol in SEO
For several years, Google has been paying more attention to websites with HTTPS protocol . Information encryption protocols have received a lot of attention from security experts and search engines. Search engines prefer the HTTPS protocol due to greater security of information in the exchange between users and the site server . Google search engine gives good ranking to websites that use HTTPS protocol . According to Google's announcement, the HTTPS protocol is considered a positive factor in SEO sites. Google has announced that websites with HTTPS protocol have more points when ranking due to the creation of three layers of security. But still, the content parameter is much more important than the HTTPS parameter SEO is the site .
Steps to convert website from HTTP to HTTPS
Buy an SSL certificate
Configure your host with an SSL certificate
Convert all internal and external website links to HTTPS
Update SSL settings in Content Distribution Network ( CDN )
Adding the new version of the website to Google Search Console and Google Analytic