Today, with the immense growth of websites, the competition to attract more users has increased, and the sites that can attract more users will have a better chance of getting higher in Google results. Guest posting is one of the most effective ways to increase website traffic. A guest post is an article that the author of a site writes in order to place it on popular sites. This post will be posted on popular sites as a guest post. At the end of this article, a link from the desired site is given, or one of the keywords of the content is linked to the site in the form of embedded text. This type of linking on popular sites is actually considered as getting backlinks .
The impact of guest posts on site SEO
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Sites that have valid backlinks are very valuable in terms of the Google search engine. Guest post helps websites get good backlinks by publishing content on reputable and popular sites. Therefore, posting guest posts and useful content on other sites will both attract new visitors and improve the site's ranking in Google. By placing a guest post on a reputable site, users of that site will click on the site link by reading the content and increase site visits. The target audience trusts it more easily by seeing the link of the desired site on a reliable site. Guest post is one of the white hat SEO methods to optimize the website, which leads to an increase in visits and site ranking . Creating optimized content along with intelligent use of guest posts can help optimize the site .
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Necessary tips about guest posts to increase productivity
Posting guest posts on popular sites
Attention to the validity of the page and domain of the reference site
Completion of the introduction section of the author
Appropriate topic connection of the guest post with the reference site
Active presence of reference site in social networks
Up-to-date reference site
Observance of SEO principles in writing guest posts
Using different embeddings
Proper use of keywords in incretexts
Simple and smooth writing of post content
Purposes of creating a guest post
Find new users for the site
Increase site visits and traffic
Increasing interaction with related sites and peers
Increasing backlinks to the site
Increasing the popularity and branding of the site using content