What are the featured snippets?

 The featured snippet has become the preferred search result for many purely queries, because the featured snippet answers the user's query without accessing the landing page.

If a user goes to Google and types [what is the tallest tree], Google returns a featured snippet, followed by thousands of organic search results. However, when the user performs the same query via Google Voice Search, Google responds with an audible/voice version of the text of the featured snippet but (in many cases) no "blue links".

?What is a featured snippet

The featured snippet is a brief answer to a purely user query displayed in organic Google search results. It is extracted from the results page and includes the page title, URL , and link. Featured snippets can be paragraphs, lists, or tables. These results display the “About this result” link near the upper right corner of the answers box (see the image below, the first result returned by the search engine for the longest tree query is a featured snippet).

featured snippet

Google embeds answers in featured snippets at the top of the search because it's faster than sending users to the source page — no matter how fast the source page loads. As a result, marketers can experience drops in clicks and visits to that page as the featured snippet answers the query, but they should interpret the increased impressions of these queries as a positive indicator of the quality of your keywords and not the other way around

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In fact, from a marketing perspective, featured snippets are highly desirable, as it increases product impressions. Having your site links in the top positions in Google's mobile or desktop search results can help you get more URLs than traditional results, boosting your site's profile. (Although Google may soon change this, it is currently possible for sites to appear in both the featured snippet and organic results at the same time, giving these sites significant visibility on SERPs . )

Since featured snippets usually appear above the first organic score, you may hear marketers refer to it as “position zero,” the position they want and aspire to.

?How to make the pages of a site appear on each distinctive snippet

If you are wondering what Google wants from a featured snippet, it may be helpful to identify existing snippets and review which pages the information is being pulled from. By reviewing the winning content, we can start to get an idea of ​​what Google wants.

However, it may be illuminating to look at content that fails to appear as a featured snippet. Here is a little-known tip to help you identify what I call a “featured snippet filter.” I think a part of these pages could appear as a featured snippet of a query but that part was not randomly extracted from the page.

Featured snippet candidate content provides a great opportunity to understand more about how featured snippets work in organic Google search results. By comparing these pages with the “winning” pages, we can get clues about the ideal layout, page layout, and content quality that can help fine-tune our optimization strategies.

Here is an example of the pure query featured snippet { Who is Abraham Lincoln }

The featured snippet of a purely query “Who is Abraham Lincoln” featured snippet

One thing you may notice is that featured snippets and "candidates" can change on a fairly regular basis. Depending on a variety of factors (where, when, and how to look), your results may differ from the examples above. Even if your examples are different from mine, the fact that your page renders as a featured snippet in the first purely result is the most important.

?How do you define featured snippets of text and voice queries

Unfortunately, featured snippets are hard to detect, let alone track - especially for large sites. I haven't yet found a tool to detect more than 20 percent of featured snippets detected with manual reviews. Additionally, there is currently no way to track the 400,000-500,000 Google Home devices' voice search requests.

To complicate matters further, featured snippets for long-tailed queries with very low search volumes are not normal - so there may be search queries that may lead to distinct snippets which cannot be verified. Since purely queries whose results appear as a featured snippet need not be questions, tools that filter based on keywords such as “how,” “what,” “who” are not actually accurate.


[T] The system can also convert the terms in the questions and answers into legal forms. For example, the system can convert erroneous forms of the term 'dip', for example to 'bear', 'medicine', 'love', etc., or other related results can be shown.

Of course, featured snippets can vary (or not appear at all) depending on device, time, location, previous queries, and/or a combination of the three.

At least, don't trust tools when it comes to determining whether pages from a site appear in featured snippets. The tools find a fraction of the queries that are displayed as featured snippets for a site. The best way to check how well a featured snippet is performing is manually, with queries from keyword data in Google Search Console or with a paid AdWords report. ( Search Console provides data for the last 90 days, but the AdWords Paid and Organic results report includes Google Search Console data for more than 90 days.)

Featured Excerpts: Notes and Tips

Make sure your content is as complete and useful as possible. If you compare the featured snippet and the filter examples above, it is easy to see that one does not benefit the other. For example, the second feature snippet (the second filter) is more difficult to understand and has more steps compared to the first coded snippet and also does not include background information compared to the first filter, Google will prefer the most useful.

The presentation of the featured snippet can vary based on the quality of the information provided and/or other factors .

Featured snippets appear most often for purely informational (refer to information) queries. These queries may be in the form of questions, words, fragments or phrases.

Improve the format and structure of your content . Answers to highlighted snippet queries don't have to be coded in a special way, but schema.org's structured data markup and elements such as a different color parameter or bold text and ordered and unordered lists aren't a bad idea.

High-quality content , the best thing you know, is that low-value content is what it does if users can't understand it. Make sure you write the content of the featured snippet in a way that most people can read and understand.

Instead of focusing on the word count, focus on the characters. The key is to ensure that featured snippets can be placed on the screen of mobile devices . If you don't have test hardware, try the dev tools provided by Chrome .

The images in the featured snippets vary and may come from locations other than where the featured snippet is derived.

  Google may add Anlon to the featured snippet . Google may sometimes include a title on the featured snippet box, even if it does not appear on the landing page from which you are conveying the information. This is most common when the featured snippet provides an answer to a query entered in the form of a question.

last thoughts

Historically, Google has helped users find answers to questions on their own, one step at a time, via "10 blue links". But today, Google is in a position to answer questions and complete tasks for users in one step, with or without a screen. Featured snippets may prove to be one of the most important elements in the future of research

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