So far, we have discussed the positive signs that have a role in the success of your site's SEO . But there are also some negative factors that should be avoided.
A word of reassurance: very few people think they have spammed their search engine. It's hard to do, but in most cases it's unintentionally and unnoticed, in which case search engines look at a variety of signals before deciding whether someone deserves a severe punishment.
With that, let's talk about things not to do!
Violations and penalties for search engines: “thin” or “shallow” content
In response to a drumbeat of complaints about poor search results, Google launched the "Panda" program. Panda targets "thin" or "shallow" content or content that lacks content.
This program is tasked with penalizing websites, targeting websites that contain a very, very large amount of content, and treating them similarly to the way you deal with third-party signaling techniques.
Today, it is no longer a question of whether the content is simply relevant, but also whether it is of value to the user.
Violations and penalties for search engines: concealment
Let's talk about complex hiding, how about faking your site so that search engines show a completely different version of what humans see?
This is called concealment. Search engines don't really like it. It's one of the worst things you can do.
While it is unlikely that most people would accidentally send spam to a search engine, the opposite is true when it comes to masking. This is why there is such a severe punishment if this is discovered. It's a bait and switch, and is seen as a deliberate attempt to manipulate search results.
Violations and search engine penalties: keyword stuffing
It's one of the oldest methods, yet it's still in use, and search engines still don't like it. Search engines suggest using the words you want to search for on your pages.
Well, I will give them these words over and over again! How about 100 times. in a row? This job is right for you, do you fit in with Google?
Actually, no, it isn't. This is “keyword stuffing,” and your site may get penalized for it.
How many times do we have to repeat the keywords? There is no right answer here, but you really have to go to extremes to make a good difference. It's likely to happen to those who don't do SEO well, and may decide to paste a word multiple times in a row, usually at the bottom of a web page.
Once you've decided to use keywords, your next thought might be "Why don't I hide all this text that no one wants to see?" You might make the text white, so it blends in with the page background. In doing so, you are manipulating and doing things that Google would stop and punish in order to lower the credibility of your site.
Search engines don't like anything hidden. It wants to see everything the user sees. Don't hide text, whether using styles, fonts, or display: nothing or any other means so that the average user can't see it.
Privacy Removals Hacking / DMCA
Hackers target websites that violate copyright law. Under pressure from the Recording Industry Association of America (RIAA), powerful Hollywood and governments, Google has begun to punish sites that have received a large number of DMCA "removal" requests.
It's unlikely that most sites will deal with these issues, but you should deal with any DMCA takedown notices that appear in your Google Search Console account if any.YouTube search results: 13 ways to
Have you ever been on a site and found it difficult to find actual content amidst a large number of advertisements? Where's the meat that I want!
This is what the page layout algorithm aims to address. This penalty is often referred to as Top Heavy, and is for sites that frustrate the user experience by placing an overabundance of ads before content. So don't make users search for content.
In this regard, even Google inflicts a ban on Google (i.e. itself), Google has banned a part of it associated with Japan when this division was found to buy links. for 11 months.
That's longer than JC Penny 's sentence (three months) in 2011. But JC Penny was hit with another punishment after a paid link purchase spilled across a giant New York Times article. So did many online florists. Overstock was damaged by an article in the American Wall Street Journal.
The debate over whether Google should act aggressively against those buying or selling links has been going on for years. The bottom line is that to rank on Google, you have to follow Google's rules - and the rules say there's no buying or selling links in a way that makes searches successful.
ine credit rating.
If you choose to ignore Google's rules, be prepared for a bit of mercy if you get caught and scolded. And don't believe the programs that tell you that their paid links are undetectable. They are not.
As for Bing, officially, it doesn't penalize paid links, but it does disparage the practice.
Are you tempted to wander and drop links on forums and blogs, all with highly optimized anchor texts (like “Louis Vuitton bags 2013”), with the help of bots?
This is how you do nothing about SEO, you know that all people hate unwanted messages and comments that leave a bad impression on you, which is what is meant against SEO. So the search engines and the owners of these blogs will also hate you.
If you go for it, most links won't give you the things you thought you would get and turn around. Moreover, you could eventually find yourself facing a penalty.
This penalty has been given more weight in this version of the table based on Google's efforts to neutralize and penalize spam messages, mentions and links, in particular the launch of the "Penguin" update.
If you get caught on the dark side, or if you get an SEO company on your website that has a high reputation, you can disavow these links on both Google and Bing in hopes of recovery and a clean start.