If being top in YouTube search results and gaining popularity among the audience is a mystery to you, then you are in the right place!
%20(1).jpg "Top YouTube search results: | youtube seo")
While many people go to Google daily to search for something, YouTube is no exception: it is the second search engine in the world! It's a good idea to try YouTube SEO if you have some great media to share :) or you want to make the most of your YouTube videos.
How to issue search results on YouTube in guaranteed ways?
When we look at the most viewed channels and videos on YouTube, it is easy to say that the channel is very well known and has a lot of subscribers. But every YouTube user started with 0 views and 0 subscribers. Each one alone.
So, how can one video on [insert any topic here!] amass millions of views, while another video on the same topic barely reaches ten people?
The answer is not far-fetched or ambiguous. The answer is YouTube SEO .
If you want people to see your videos, you need to improve your videos. This is especially important now with new creators joining the platform so frequently.
Searching for video keywords is the most important step to get the search results on YouTube
Whether you've already posted your videos to YouTube, or haven't hit the register yet, focused keyword research for each video will really help you top YouTube search results. All search engines work by matching users' search term to the most relevant results, and YouTube is no different!
Leading Google search results is not enough you need to raise your CTR
?What is video keyword research
Video keyword research is the task of finding the words and phrases that people use to search for video content online. Given that YouTube is the most popular video website, most video keyword research is focused on YouTube search.
According to JumpShot , YouTube is the second most popular search engine in the world.
This means that millions of people use YouTube search every day to find videos about sports, makeup, business, and more.
In other words: It is possible that someone in your target audience is searching for one of your videos at the moment.
And if you can select the keyword they use to search (and improve your video around that keyword), your video can appear at the top of search results.
In short: When you optimize your videos around the right keywords, these videos have the opportunity to get more views, comments, likes and subscribers.
Youtube autocomplete
You may have noticed that when you search for something on YouTube, YouTube suggests certain certain keywords for you:
Top YouTube search results - YouTube autocomplete to search for the right keywords
This feature is called Autocomplete or Autocomplete.
The great thing about autocomplete is that it only suggests popular keywords. In other words, YouTube literally tells you: “These are terms a lot of people use to find videos on YouTube!” .
(which means these autocomplete suggestions make great keywords to improve your videos)
For example, let's say you were thinking of making a video about a particular shaver.
Well, when you type “shaver” in YouTube, you can see that it suggests 4-10 more keywords associated with that term:
How to reduce search results in YouTube - search for keywords
Not only are these great potential video themes ideas, but they are also excellent keywords.
First, as you just read, these keywords are popular (otherwise YouTube wouldn't suggest them).
Also, the autocomplete suggestions are usually rather long (more than 5 words). Because they are "long-tail" keywords, these terms tend not to be particularly competitive...which means they will be easier to rank for.
If you want to expand the YouTube autocomplete process, you can use the suggested tools from KeywordTool.io .
Use keywordtool.io to search for keywords
Instead of manually entering a bunch of different keywords one by one, this tool searches for hundreds of variations of your keyword automatically, resulting in hundreds of autocomplete suggestions:
Find keywords for the video
Spying on the competitor and identifying his most important videos
Instead of starting from scratch, why not see which keywords have already worked with your competitors?
Here's how to do it:
First, head over to one of your competitors' channels. Try to avoid channels that have a much larger number of subscribers. Instead, focus on channels that match your size.
Then, click on the "Videos" tab of their channel:
Spying on the competitor to determine the keywords that worked with him
Spying on the competitor to determine the keywords that worked with him
And sort them by "most popular" :
Sort videos by most popular
Sort videos by most popular
This will show you the videos that got the most views:
Spying on the competitor to determine the keywords that worked with him
Spying on the competitor to determine the keywords that worked with him
Finally, look at the keywords used in the video title and description.
As an example: If we want to create a video and beat the owner of the video in the image, we will use the same keyword with a more intriguing title. Use longer descriptors and longer links.
Competitor tags
If you want to go deeper than the video title and description, you can also take a look at the video tags.
YouTube doesn't generally display these, so you'll need to look in the HTML for the page.
To do this, right click on the page and click on “View page source”
This will show you the HTML code for the page.
Page source code
Fortunately, you don't need to know HTML to implement this technique.
All you have to do is search the page (“ctrl + f” on Windows or “⌘ + f” on Mac). Then type “keywords”:
Competitor tags
The following terms are the tags for this video:
The competitor tags he uses for the video
The competitor tags he uses for the video
If you don't want to delve into the HTML, you can see the video keywords directly on the page using the TubeBuddy Chrome gtug kt extension to do the same.
VidIQ Keyword Tool
VidIQ is one of the few tools on the market that has a YouTube keyword research feature
This tool is really useful. But what makes VidIQ especially great is that you get data on each keyword, such as the number of people searching for that keyword and the strength of the opposition.
YouTube Analytics is a potential keyword research goldmine.
That's because YouTube Analytics shows you the exact keywords people use to find your videos.
Find keywords in YouTube analytics - Top YouTube search results (YouTube SEO)
Find Keywords in YouTube Analytics - Top YouTube Search Results (YouTube SEO)
(To find this report in YouTube Studio, go to “Reach Viewers” <- “Analytics”)
In most cases, you will find keywords that you just have to work on improving. If so, this is a good sign that your YouTube SEO efforts are paying off. It means that you are slowly getting closer to the top of the search results on YouTube.
But every now and then, you'll see a keyword that you didn't do well with
Well, your YouTube video is already ranking in search results for that keyword...without you intentionally optimizing it.
And according to YouTube, if you add that “missing” keyword to the title and description, you can rank higher for that phrase, meaning you can top YouTube search results for that word if you do so quickly.
Google video results keywords
Ranking your videos in YouTube search is great.
But ranking your videos in YouTube and Google is better.
To do this, you need to find “Video Results Keywords” .
As you can see, Google does not show a video in search results for every keyword.
Instead, Google only shows video results for certain keywords.
Google search results for video - YouTube SEO to lead search results in YouTube and Google
Google search results for video - YouTube SEO to lead search results in YouTube and Google
The keyword that has a video result is called: “video result keywords”.
Video results keywords tend to focus on topics such as: sports, tutorials, cute things,… or any topic where the video result makes sense.
So before deciding on a keyword, search for that keyword in Google.
If you don't see a video in the results, then Google has decided that it's not the word video results.
But when you see one or more videos in the search results, you have discovered a keyword in the video results, it means you have discovered an opportunity.
This means that when you optimize your video around the video results keyword, you have a chance to rank your video in Google as well.
Write catchy and eye-catching titles
Once you have your keyword, you can start using it to enhance your video in various ways to help you top the YouTube search results.
One of the simplest ways to do this is to include the keyword in your title. But, with 400 hours of video uploaded to YouTube every minute (!), keyword alone will not be enough to give you a huge boost to YouTube SEO.
Your title must be convincing. He needs to send a message to YouTube users saying “Tap me!”
One great way to do this is to promise something. Will you teach your viewers something? Are you going to give them something to enjoy? Let them know what they are about to watch.
The top-ranking videos for most keywords promise to teach viewers something new — and of course, they all include the literal word. But they also have a little extra description. The title "Good Shaver" isn't enough to gain views, or even "I'll teach you how to use a shaver".
You need to think deeper.
Let your viewers know exactly how many tricks you are going to teach them.
For example, you could say, “10 hacks to use a razor that will amaze you.”
To teach you more about video title, I have blocked you 4 techniques for writing viral titles in YouTube that will greatly help in YouTube search results and increase your click-through rate .
Four techniques for creating viral YouTube titles
As with text web pages, from an SEO point of view , the title of your YouTube video is the most important part of the content on the page. Well, to be fair, the most important piece of content is actually the video itself, but for the purpose of this paragraph, let's say the video is at least moderately viewable.
Each YouTube video is on its own page and has a unique URL . YouTube generates meta tags for each of the video display pages based on the different page elements.
The video title becomes the title tag, the description becomes the meta description tag, and the YouTube tag becomes the keyword tag (it doesn't matter if this tag is ignored by most search engines).
Therefore, writing a good title can greatly affect the click on your video from both yztzip and SERPs as well.
The following four tips will help you write the most effective titles for your YouTube videos.
Use the word “video”
Many video searches include the word “video.” Including the word in the title of a YouTube video increases the relevance of the watch page significantly when the searcher query contains the word "video".
For example, if your video is a collection of Windows tricks, try the title Windows Tricks in One.
Keep in mind that this tactic works best when you target searches on non-video search engines (such as Google Web Search). People searching on YouTube use the word “video” less often (in my experience) because it is implied.
Take into account the number of characters in the title
Google and YouTube also truncate video titles if they are longer than 66 characters.
There are two drawbacks to this scenario.
First, the user will not be able to see the full address, and if there is meta information at the end that might force the user to click, it will be lost.
Second, I've found that clean, uncut SERPs tend to get higher clicks.
Be precise in what you say in the title
This sounds like a no-brainer, but it's probably the most common mistake I see on YouTube.
How many times have you watched videos titled, “Amazing?!” or “What?” or "movement genius?" .
Understandably, users who uploaded these videos were excited about it, but it's important to get rid of your amazing babbling and remember that most people will have no idea what this video is about regardless of what they see in the title, a short description, and if you Lucky for a thumbnail. Use the title to quickly summarize what the video is about. Rather awesome! Try your awesome soccer skills.
Learn from others' successes and failures on YouTube
If you are sure your video is the greatest thing since the death of King Diana haha. But you are having trouble getting a good title, spend 10-15 minutes searching YouTube for similar videos.
See if you can find videos that may not have gone viral yet but have views over several thousand.
?Is there a common thread between many of them
On the flip side, is there a common theme among videos that you find with fewer views? It is difficult to predict the behavior of a researcher, but it never hurts to take a cue from past failures and successes.
Write and improve the description of the video
In addition to improving the title of the video, you also need to improve the description of that video.
Now, while the title of the video is primarily to grab the attention of potential viewers, you can be more in-depth in your description.
YouTube shows the first 125 characters of your description, but it's a good idea to type twice that value - and write to 250 words if you can.
YouTube also recommends putting your most important keywords at the beginning of the video description.
Of course, it's not about the algorithm. Viewers will read this as well, so be sure to be mindful of their interaction.
There are three things you need to remember when writing video descriptions:
Don't forget to include your keyword(s)!
Make sure what you write is unique. Do not copy and paste some text from your website or any other place
Include your website URL to direct viewers to your site
Take a look at this example:
Optimizing the description of the video helps to lead the search results in YouTube
Immediately we see a link to the creator's website. Then here are two lengthy paragraphs about the video, including the title of the video and the keyword (build an online business) in the first sentence.
A unique and improved description like this allows a YouTube video to understand what your video is about and then put it in front of the right people.
Well, YouTube points out that the video's metadata (including the description) plays a role in the proposed video algorithm.
In other words, if the keywords in the description match the keywords in the description of another video of yours, there is a good chance that YouTube will promote your video as a suggested video:
So before you finalize your description, find a popular video or two about your topic. Then copy some of the keywords and include them as well.
Include tags
Include the tags .. appropriately and correctly to help you to lead the search results in YouTube for other keywords
After you put your keyword(s) in the title and description, you should also put it in the Tags section.
Note that it does not need to be very specific. There is a Chrome extension for YouTube called TubeBuddy (we talked about earlier). Among many other features is tracking your ranking in the keyword, this allows you to know the search order of different tags so that you can use the best hashtags for YouTube SEO
You can also use an app like VidIQ to help you see what hashtags your competitors are using. With the same hashtags as your competitors, your videos will start ranking in the Next Next section when someone views your videos – so you can draw attention to you! And here you are close to the top of the search results on YouTube in those keywords and related tags as well.
Create text in video
You may be tempted to skip this point. After all, scripts are wooden and awkward, and you want to appear natural and spontaneous, right? Well, an attractive and well-written script can give you a better chance of appearing natural and spontaneous, while at the same time ensuring that you don't get splintered and lost your viewers.
Text Books can help you tighten your language, cutting "ups," "ah," and "where have you been?" Attracting viewers' attention.
Their study also found that if your entire audience didn't engage within the first 30 seconds, you likely lost 33% of that audience. And remember, that was in 2015! It's more difficult now.
So make sure you write a script with a short and quick intro, one that gets to the point quickly and informs viewers of why they keep following. Think of it as an expansion of the title — make a promise in the beginning that you'll keep by the end.