Start making longer videos
Despite popular belief, longer videos actually trump shorter videos when it comes to YouTube. Type any keyword or phrase in youtube and the higher ranking videos are usually very long.
In fact, YouTube actually uses total watch time as a ranking factor. It makes sense if you think about it - the longer you watch, the more you interact, the more likely you are to watch more videos and the more likely you are to see ads - aka kerching for YouTube!!
The longer your videos are watched, the higher your ranking is likely to be and the higher your YouTube search results will be. This naturally means that YouTube prefers longer videos that can be watched for longer periods of time.
However, this does not mean that you should try to pull off your videos for as long as possible, it means that you should not feel pressured to fit everything in a limited amount of time.
If your videos are long and comprehensive, yet still engaging enough to keep viewers watching, YouTube will definitely take notes and you'll start to rank higher.
At the same time, for example, do not try to publish the search results on YouTube with a video on “How to cook rice” for four hours!!!!
YouTube knows that the search query “how to cook rice” all the videos about it do not exceed 10 or 15 minutes.
Motivate people to watch more
It's fine and better to make a long video with keywords in all the right places, but if you can't get people to watch and watch your video, you will send a very bad message to YouTube.
Watch time is very important to YouTube SEO, so keeping viewership is key. If you want to keep people watching your videos, you need to make sure that they are as visually entertaining as possible. Lots of creators sit in front of the camera and talk, but that's not very attractive.
Check out this video from Donut Media
We model how to motivate viewers to look more socially, visually, and entertain them as an important component of search results.
This video is about 10 minutes long and the topic can be considered dry by some. However, the added animations and fun editing make the video more attractive.
To make sure your videos stand out, try adding some animation here and there, or put a lot of effort into editing to keep viewers in anticipation of what you have to say next.
With that in mind, it's also important to get to the point quickly at the beginning of the video. Tell the viewer what the video is about and how you'll help him and then get started.
It is also good to compare watch times of previous videos. This will help you see if there is a particular topic or video style that your audience enjoys the most.
Encourage interaction, discussion and liking
There's a reason every YouTube video seems to end with: "If you liked this video, click the like button below, and don't forget to subscribe for more content..."
...or something like that.
That's because interaction affects SEO! When someone likes, comments or subscribes, it sends a strong signal to YouTube that that viewer has enjoyed the content enough to interact with it, so it will start showing you more of your videos. Just look at this graph:
How to change the order of the video in YouTube by comments - How to rank search results in YouTube
How to change the order of the video in YouTube by comments - How to rank search results in YouTube
This is from a study of 1.3 million YouTube videos by Brian Dean, founder of Backlinko, and shows a clear correlation between video comments and video rankings in YouTube search.
Here are very important tips to motivate viewers to interact with the video and the channel in general:
Ask viewers to give their opinions or share theirs.
Reply to comments received within the first 24-48 hours of posting the video.
Add a comment pinned to the top of the video asking viewers to leave a comment.
Ask viewers to click like with a call to action ( CTA ).
Ask viewers to like it (verbally).
Model your videos after other videos with a lot of likes.
Ask viewers to subscribe at the end of each video.
Add a subscribe button to the end screen.
Use a watermark for your brand, website or person.
Include a subscription link at the end of the description
Ask viewers to share the video
Create highly shareable content.
Create an interesting thumbnail
There are only two things a viewer will see before they decide to click on your video: the video title and the thumbnail. And with visual information processing 60,000 faster than text, this thumbnail really counts!
YouTube can set a thumbnail for you automatically, but this will just be a random snapshot of the video. In order to stand out, you need to use a unique and eye-catching image that encourages people to click. Take a look at the examples below:
Top YouTube search results - use an eye-catching thumbnail
Each thumbnail has been chosen to attract viewers. Presenters sometimes look directly into the camera, and the text on the screen repeats what the video will look like. This encourages users to click on the video, and higher CTR will boost your ranking performance excellently.
The best excellent thumbnail maker tool is canva , it has a very large stock of images
Playlists are a great way to increase your channel's overall watch time because they work automatically. So instead of watching just one video, a viewer might watch five or six!
To create a playlist, you need to group two videos together that have the same or similar topic.
It also helps to connect with people who create similar content to you (but aren't your competition!) and ask them to add your videos to one of their playlists. The more playlists your videos have appeared in, the better!
Here's an example of what you could say:
I love your mask! Your last video on [topic] was very interesting to me because [show your interest].
I think my videos are very similar to your videos, so it can help your viewers to stay on your channel if you include some of my content in your playlists. Here are some videos that I think will fit:
I would be happy to return the favor. Just tell me which of your videos would you like me to get into my playlists.
Keep up the great work!
When you contact these people, be sure to tell them how pleased they are, too. You don't want them to think that you are simply asking for a favor.
By including your videos in their playlists, they can meet the needs of your viewers and increase their viewing time. It also helps to offer to include their videos in your playlists - kind of like swap!
Creating backlinks helps to top the search results in YouTube strongly
Link building is a huge ranking factor for any piece of content, including video. If you're used to optimizing written content, like your blog or website, for Google, you'll know that they count backlinks to help them determine how important your content is. Since Google owns YouTube, it comes as no surprise that YouTube works this way as well.
To increase your backlinks, make sure to publish your video in as many places as possible, such as your website and blog.
You can also ask other websites in your niche to post your video on their site or write guest posts for them that include your video.
The more backlinks you have, the better your YouTube SEO and Google SEO.
Ranking high on Google may also cause your video to show up on their first page of search results for your keywords you focus on, which is an invaluable amount for your YouTube channel:
Google search results for video - YouTube SEO to lead search results in YouTube and Google
Be social with your constant presence on social media platforms
One last way to get your YouTube search results topped is your video in as many different places as you can think of!
Basically, the more social signals a video has, the better. So share it on all your social platforms and encourage people you know to share it too.
As an excellent idea, if you have a lot of followers on Facebook, you can post an excerpt or an excerpt explaining what kind of video is coming and about what. to wait for him. And once you publish it, the visits increase dramatically to increase views rapidly.
On the other hand, the number of likes is rising and the time of the engagement is very fast. YouTube understands that your video is very important.
Post on the usual sites, like Facebook and Twitter, but also think outside the box. Search for keywords or topics related to your video in forums and post your videos in Quara (the Arabic version has finally been released).
Another great place to share your video is Reddit. Simply search for your keyword and then join all the reddit forums that appear as a result.
Add translation and explanation
YouTube videos can support closed captions to benefit people with hearing difficulties.
An added bonus to these captions is that they are crawled by YouTube and Google, so they can work on their SEO!
YouTube can add a title or caption to your videos automatically, but it's usually full of errors. To index closed captions and make them SEO friendly, you need to edit the captions provided by YouTube or upload your own. Here's how:
Edit captions provided by YouTube or upload your own
YouTube is a competitive place to share your content because so many people visit it on a daily basis.
And while competitiveness can be profitable at times, you just need to remember that there are still many ways you can top YouTube search results to make your channel and videos more profitable for your business.
Why is YouTube SEO important
YouTube SEO can indirectly affect these metrics. When choosing which video to display for search, YouTube searches for various video attributes such as title, description, text, and/or tags. YouTube SEO ensures that these attributes are optimized, allowing the video to be shown for relevant keywords.
Is SEO a good profession
Search Engine Optimization (SEO) is an excellent career choice if you are passionate about digital marketing and “everything related to the internet”. It is definitely a profession of continuous learning and development, great potential for financial reward, and appeal to those with a competitive streak.
Is seo easy to learn
SEO is not hard to learn. All you have to do is be willing to dedicate the necessary time and effort to learning different SEO concepts. There are a plethora of online resources you can use to start learning SEO and why not become an SEO expert in no time!