Optimizing images for search engines image seo

 A large percentage of web searches are done on Google Images, so optimizing your website images is a job well worth the time you spend to get it done.

Hello, as you know that images are an essential and very important part of any page on any website, and people search for them extensively on the Google search engine within the images field, so it is very important to improve images in order to help the website pages appear better and also have the opportunity to appear within the engines Google search

Image seo optimization leads to many benefits such as a better user experience, faster page load times, and good chances of ranking on search engine results pages.

But what are the most important tips to ensure that your images can be found and your site speed up?

Important tips for optimizing images for search engines

Here are several important image SEO tips that you need to know.

Choose the correct format

Before you start adding images to your site, you need to make sure that you have chosen the best file type. There are many image formats, but PNG and JPEG are the most popular on the web.

JPEG: The image quality here may be lower, but you can adjust it appropriately.

For me, PNG is the best option.

Click images (reduce their size)

There is nothing worse than uploading an uncompressed image to your website page. Images make up almost 21% of the total web page size, which is why it is important to compress your images before uploading them to your site.

You can do this with Photoshop or you can use a tool like TinyPNG which is a tool that reduces the size of the image while maintaining its What is off-page SEO? You will not need another guide!quality.


Website speed can be greatly improved by compressing images. You can check how your images affect your page speed, by using Google's PageSpeed ​​Insights tool.

PageSpeed ​​Insights is a tool from Google where we can enter the URL of the page whose speed we want to check and click Analyze, then it gives us the percentage of speed on mobile and computer. The speed ratio should be between 90 to 100, this tool also provides us with tips for page optimization.

Optimize images for search engines image SEO page speed

Create your own unique photos

If you fill your website with images that are already online and duplicate, this will give the impression to search spiders that your content is duplicate and not authentic.

Even if you optimize those images, they will not have the same effect or potential SEO benefits as an original, high-quality image.

The more original, unique and non-duplicate images you get, the more likely you are to rank well on search engine results pages.

Pay attention to property rights

legal copyright

When using any image, make sure that there is no conflict with the property rights of this image.

You must comply with the Digital Millennium Copyright Act, according to this law if a content owner sees their content on your website, they can file a removal request for that content from your site and sue you for a path that hurts your site's ranking.

Google Images allows you to filter results and only display images that are available for reuse.

You may be interested in:  Intellectual property rights for images and how to use Internet images legally

Set appropriate names for image files

Creating descriptive, keyword-rich file names is very important. File names like “IMG_2020_1_9” or something similar, Google does nothing.

Rename your image file with a name that describes the image well, and contains keywords that interest you. This is to help search engine spiders understand what your image is about and improve your image results in search engines.

 Add Alt Text Alt Text

Alt Text is an image alt text that appears in place of an image when the browser cannot display it properly. Similar to the image file name, alt text is used to describe the contents of the image file, i.e. it must contain an image explanation and keywords.

Adding appropriate alt text to the images on your website can help your website achieve better rankings in search engines by associating keywords with images. It provides Google with useful information about what the image is about and helps it understand its content.

 Make your photos related to your page title and description

Google uses your page title and meta description as part of its image search algorithm. Therefore, images, their file name, and their alt text must be related to the page title, description, and link.

We can say that all SEO factors affect the way Google ranks your images.

Define the dimensions of your photos

Making sure to include the width and height attributes of each image and video element is an image optimization best practice for search engines.

This tells the browser how much space to allocate to images and prevents annoying alteration of content that reduces the degree of shift in your CLS.

Make your photos mobile friendly

mobile image SEO

Mobile SEO can give you more ranking power and a better user experience.

This is done by creating responsive images. This means that the image will adapt to the size of the device whether the user is using a desktop or mobile phone.

 Add images to your sitemap file

Having your images in your sitemap greatly increases the chances that search engine spiders will crawl and index your images. Thus, it leads to increased site traffic.

 So, before you start uploading images to your site, make sure you follow the previous Image SEO criteria.

The most important thing is to make sure that the image name and Alt Text are relevant to the page. And do not forget to reduce the size of the images to increase the speed of page loading. Then make sure that the SEO elements on the page (Title and Meta description) are associated with your image.

Finally, in order for your site to be indexed, create an image sitemap or make sure your images appear in your sitemap.

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