In this article, I will mention to you the most important tools that you need in the field of SEO, which you must have an excellent background on, as they will help you a lot and greatly develop your skills
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Google Trends
Google Trends has been around for many years, but it is not used enough or as expected. It is an excellent tool for tracking news and trends around the world, but it not only gives you information related to keywords, but also provides you with an insight into the news and trends that people are heading in on a topic specific, which can be highly valuable at any stage of business growth.
With it, you can search for keywords in any country and receive information about them, eg top growing queries, interests over time, and geographic locations by interest.
SEOQuake
SEOQuake is one of the best free SEO tools, and it has plugins that you can download on the Google Chrome browser. To determine your level of performance against the competition.
Other features include SEO analysis tool, keyword analysis tool (such as keyword density), easy-to-use SEO dashboard for you and your team, and it downloads data and sends it easily to key people on your team .
Siteliner
Siteliner is one of the best SEO checker tool that helps you to find Duplcite content on your website, and if you don't know what duplicate content is don't worry, the content is the same as the content on other sites (copied content ).
It helps you avoid Google penalties, as we found that Google punishes the site of those who copy and steal content from other sites, so using this tool is important, it helps you scan your entire website and search for duplicate content, broken links, average page size, speed and number of links Inner page for each page
GuinRank Tool | Comprehensive training on the Gene Rank Tool.
SEO Chrome
SEO Chrome Extensions are one of the most important tools through which you can complete your SEO tasks quickly for example, Fat Rank lets you analyze your website performance easily.
The SEO Keyword Tool also lets you see where your keywords rank, you can add keywords to your search to see your optimized page rank for each keyword, and if you don't rank in the top 100, it will tell you that you don't rank for that keyword.
This information allows you to better optimize your site for this keyword so you can tweak it as needed, and it compares your site to the average of sites checked with this tool to help you better understand where you stand.
Keywords Everywhere
Keywords Everywhere is the best add-on for Chrome and Firefox. It is a free SEO keyword research tool that shows you useful keyword search volume and CPC data across multiple websites.
This tool saves you the trouble of duplicating data from different websites and using the Google AdWords Keyword Planner to display relevant search volume and CPC data as well as SEO keywords.
It also works with you in Arabic, English and all languages, and secondly, its results appear on the side of the search results page, so there is no need to open it specifically every time you do a new search, and this means saving time and effort and getting results quickly at the moment you go through the search process, which is something Fabulous!
Suppose you are writing about marketing and you enter content text and you want to search for a sub-topic, this tool gives you more sub-ideas related to the main topic, and this tool enables you to provide more content than any existing content is better.
This tool has a free part and a paid part ($10 per year) that we will use to get the keywords people are searching for and associate them with the words you type in the search box.
Screaming Frog
Screaming Frog is one of the best tools for checking websites and solving problems on the page. It is indispensable for any search engine specialist, through which he can do the following:
Look for broken links that are not working
Using Screaming Frog SEO Spider, you can crawl your site and find broken links within your site that contain 404 errors that can affect your site's ranking in search engine results, then publish reports on those links and their titles where you can fix them manually or report to site developers to fix the problem from for you.
Title and description analysis
With this software, you can crawl the articles, pages and topics on your website, analyze the titles of those pages and articles, and describe each article or topic. Similar descriptions and corrections for these errors.
Website crawling and data mining
With Screaming Frog SEO Spider, you can crawl different website pages and extract any data from HTML pages such as title, price, product description, etc.
Generate XML Sitemaps
With Screaming Frog SEO Spider, you can quickly create sitemaps for pages and media files from images and videos, and you can modify these maps to provide specific data such as modified topics, recently added topics, website change rates and send them to search engines through site developer tools Make it easy for search engines to crawl your site.
Review internal link conversion redirect
You can also view your website's internal links and results on search engines, find different conversions of articles and links to different pages, edit and view them.
Duplicate content found
This program allows you to discover pages with similar content or titles and descriptions
Integration with Google Analytics
You can link this program to your Google Analytics account to obtain accurate information and data about the site visitors, the pages they bring, and other useful information to improve the visibility of your website in search engine rankings.
These also simplify the process of choosing the best keywords for your website, so instead of browsing several websites every day, you can use this tool to save a lot of time.
Serpstat
Serpstat is a comprehensive SEO platform for SEO professionals, it is also a powerful keyword research tool where users can discover keywords that put your competition in the leading search results, and they can perform competitive analysis of their website to identify competitors and understand their strengths Their weaknesses and how they can make your business better than the competition.
Users can also get the best results based on the keywords they choose, after Serpstat develops its own final algorithms that analyze SERPs and save data in the top 100 domains for each keyword.
Serpstat supports global tracking of your site and tracks the keyword rankings targeted by your site and gets great results, and the results it targets are on various search engines such as Google and Yandex and will include Yahoo! And Bing is coming soon, and it shows results in any city, country or language of your choice. It can track an unlimited number of keywords per day, and it provides the advantage of getting the latest data for competitors by monitoring the performance of their sites and the new words they appear on.
Yoast SEO
Yoast has been one of the top #1 WordPress SEO plugins since 2008, Yoast SEO has helped millions of websites around the world rank higher in search engines.
Yoast also helps you with SEO because it has capabilities that help search engine specialists make their articles and pages SEO compliant to satisfy Google's search engine spiders.
Provides title preview It helps you select metadata to provide better branding and consistent snippets in search results.
It offers you the ability to add Eskima to search engines, thus helping you to understand your website and increasing the chances of getting better results and advanced ranking.
YoastSiteMap has XML for your site which helps you to better archive your pages.
The canonical URL is set automatically to avoid duplication of content.
Yoast SEO also provides technical support for site users.
Yoast SEO features SEO analysis within your article or pages using the right keywords (focus).
Yoast SEO has a readability analysis that makes sure you write content that is easy to understand and attractive to both visitors and search engines.
Yoast SEO Snippet preview shows how your post or page will appear in search results, whether on desktop or even on mobile!
The tool provides you with the ability to add FAQs, use the How To syntax of the WordPress editor, and shows you a guide so search engines know when to submit an FAQ page or How To guide.
Yoast SEO Premium offers you a social preview to show you how your content will appear on Twitter and Facebook.
Yoast SEO provides you with the Insights tool to make your articles aligned with your key phrases.
The paid version of Yoast Seo provides you with the ability to learn about different word forms for main nouns, such as singular and plural, as well as different tenses of verbs (currently in English only) helping you to improve your text in a more natural way.
Google Keyword Planner
With Google Keyword Planner, the user has the ability to search for search words or phrases for your product or service, and Google Keyword Planner will help you find the most relevant keywords for your website.
This Google Keyword Planner tool also provides us with word-related details about how often terms are searched and how those searches have changed over time, and shows you the amount of competition for these words and their price if you want to choose words to help you with Google Ads, It also features the following:
Discover new keywords.
Keyword Planner gives us estimated bids for each keyword so you can set your advertising budget.
Create your plan - Once you find the keywords you want, you can add them to your advertising plan.
It provides you to save your word plans for future reference or to share with your team.
Google Mobile-friendly tool
The Google Mobile-friendly tool for mobile site compatibility testing is available in Search Console Webmaster Tools.
You can also use this Google Mobile-friendly tool for a quick and easy way to test whether the pages on your site are mobile-friendly.
If you want to use this tool you have to type the full URL of the webpage you want to test, but don't redirect that page this page will be tested later, tests on this tool usually take less than a minute to run.
Test results include screenshots of how the page appears on Google on mobile devices, as well as a list of any mobile usability issues found.
The tool provides a report of usability issues on mobile devices because it can affect user access to pages on mobile devices (small screens), including small fonts (hard to read on small screens) and use of Flash (not supported on most devices). portable).
Google Analytics Tool
Google Analytics is one of the most indispensable tools in the work of SEO is a monitoring tool from Google whose task is to collect data from any website, blog, e-commerce activity or from an application through the code installed on these pages, where This tool does
The number of people who visited your site.
The average time of stay for a visitor.
The number of people who are considered regular visitors.
The number of people who visited the site for the first time.
Which keywords attract visitors the most.
Pages with the highest penetration rates.
The number of users of the search page and the number of users of the advertisement.
Google Tag Manager Tool
Google Tag Manager Google Tag Manager or better known as GTM is a free tool that provides search engine specialists with managing tags within your website without modifying your code.
The information is passed from one data source which here is your website, through another Google Tag Manager with another data source (Google Analytics).
It is also so easy to use that you no longer need a professional encoder, which is not Google Analytics, we find that Google Tag Manager is only used to store and manage third-party code, but you can't do analytics with Tag Manager.
Tag Manager helps your site load faster, it responds to systems that Google doesn't provide, it has a lot of flexibility to help you test what you need, and all the third-party codes are in one place.
GTM also has a preview and bug fixing mode so you can see what works and what doesn't before applying it and shows you the target tab on the page.
Google PageSpeed Insights
Google PageSpeed Insights is the best tool dedicated to measuring the performance of a website page on smartphones and computers and suggests some points that can improve the performance of that page.
Google PageSpeed Insights also provides an overall page speed score (from 0 to 100), broken down by three colors in the following order:
This is a warning sign that some elements on your site are not working properly.
This also indicates a serious performance issue.
This color indicates the average page speed.
It also indicates that there are elements that need attention and improvement
This is a safe sign and the analyzed pages are healthy and effective.
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Thus, we have learned about the best SEO tools in this article, and it should be noted that most of these tools have free features or trial versions that you can, but using the tools alone is not enough to improve your site’s ranking, so you have to make the effort to get the best results, achieve more profits, and double sales.
You should also take care of the content and provide it on your site with high quality to help you improve the site’s search engines to get a higher rank in the SERPs results.