If your goal is to produce search results, these are 10 great ideas for you


Use photos wisely

Online people are getting smarter and quicker to judge company websites before deciding if they want to browse the site further. When they visit your site for the first time, they can easily choose a generic stock photo they've already seen elsewhere or that resembles the impersonal style of stock photography. The use of photographs can reduce trust and also stand out as generic and not unique. Unfortunately, these associations carry over into your business as well.

In a case study by Spectrum, Inc. Affiliated with Harrington Movers, a moving company in New Jersey and New York City, they were able to increase conversion on a page by simply replacing the stock image with an image of the actual team of workers. They got the same increase in conversion and confidence to the page by adding an image of their actual moving truck against the stock image. ( Read the full study here .)

minimum? While photography can be high quality, it fails to create a connection between the user and the brand.

Ultimately, stock photography will not be able to convey your brand, services, and products the way you want it to. Only your actual photos can do this while also speaking clearly to your potential customer. Strategically use images and place them in your website to support the content and allow users a visual break from the text, but make sure they are relevant and not generic.

Pictures are great for your website.

But you have to make sure you optimize them properly if you want these images to improve your SEO ranking.

I'm referring to factors like file format and size.

Huge images can slow down your page load time, which hurt your ranking, like I said.

Resize or compress your photos to enhance them.

You can also use your images to sneak in keywords by naming them accordingly, and an extension like Yoast SEO , gives value and motivates you to use keywords in the image.

You can also use keywords strategically in the title of your photo in addition to the caption or description.

For example, let's say you have a website that sells cosmetics or other bathroom products.

Instead of naming an image “Shampoo 1”, you can call it “Best shampoo for long hair”.

On-Page SEO A complete explanation of internal SEO

 Craft smart titles and snippets in search results

Headings are another way to help improve the user experience on your site.

It breaks up the content and makes it easier to read or browse.

Plus, the headers make everything look more attractive, which is always useful.

If your website is a wall of text, it will discourage people from spending too much time on it.

As a result, he will suffer in the rankings.

If you are running your site with WordPress , you can easily change the header tags.

As always, content is king. A king must be properly served in order for him to be happy and prosperous. It is important to pay attention to the content of the page, but to other aspects as well. You must add keywords within URLs , titles, and headers (H1, H2,..) not only to the content. We've emphasized the most important things you should improve your content for.

There are thousands of examples across the web where pages and sites are using irrelevant and boring headlines. This prevents them from being targeted by Google's search algorithms and ranking higher in the SERPs.

I use header tags for all of my websites and blog posts.

 Use attractive and comfortable colors to look at

There are many websites that we go to and we find a lot of colors, we don't like them.

Do not adopt more than two colors in your site, and use shades of the same color.

There are many factors to consider when measuring a website's success. For most businesses, conversions are the biggest indicator of how well their websites are doing. Did you know that the psychology of color in web design can influence these conversions?

It's a great indicator of a successful user experience when visitors fill out a contact form, sign up for our newsletter, or sign up for a webinar. And of course, the primary end goal is to get users to buy a product or service that your site offers.

User experience and user interface design play an undeniable role in the success of a website. The same goes for color and how to use it in your web design. Color psychology is a powerful tool for web design, and more and more designers are using it to convey key messages and influence people's attitudes and emotions.

 Pay attention to 404 . errors

While search engines don't penalize you severely for soft 404 (page not found) errors, the user will. When a user approaches a link or an image, they expect that link to take them to the next place they want to go.

Put simply, encountering a 404 error page annoys the user and makes them reconsider spending their time on your site (when they would likely go elsewhere for a faster solution). Besides the slow page load time, triggering 404s is another very frustrating event for the user and completely hampers their journey through your site.

To check for 404s, you can set up Google Webmaster Tools on your site and check for crawl errors. Here's the way . You can also use this checker for free 404 error detection .

As an additional resource, you can also ensure that when the user hits a 404, it gives them the option to get back on track. Check out these great examples from 404 pages.

Make your site responsive and mobile friendly.

Technologies have advanced to meet our needs to be mobile. Websites are also an important part of this evolution. It's essential that your website is mobile-friendly and easy to navigate no matter what type of device you're using to access it.

More recently, Google has begun penalizing sites that aren't optimized for mobile devices, making the need for responsiveness even more important. This is perhaps the most valuable way in which you can improve the usability of your site. If you are not sure if your website is mobile or not, you can use this free tool .

You can use another tool from Google to verify that your site is mobile-friendly as it should .

I hope these tips have given you some ideas on how to revamp your site to be more user friendly without paying dollars on a complete redesign. To see more examples of useful websites, check out our free guide below.

In order to top the search results in Google, you need to pay more attention to the content

Having high-quality content on your site is one of the best ways to increase traffic and lead search results. In fact, in a recent survey of marketing professionals , 57% said developing on-page content is the most effective SEO technique. Ensure that your content is error-free, keyword-rich, mobile-optimized, written to meet the specific needs of your target audience, and includes valuable links to additional internal and external content.

To improve your content, I've outlined 11 interesting steps for you to improve your site's content so you can rank higher in search results.

Start blogging

Blogs are great for any kind of business, and if your site is a blog, write more and more of what works and is new in your niche.

It is a great lead generation tool and helps you interact with your website visitors.

But what most people don't realize is that blogging also improves your site's search ranking.

As I mentioned before, producing fresh, up-to-date, relevant content can lead people to your website and give them a reason to stay on your pages for a while.

Well, blogging is the perfect channel to achieve this.

If you can build a large group of loyal readers, you can get a lot of visitors to your site on a daily basis.

Add photos and videos. Other elements, such as links, increased readability, and keywords, can also be included in these articles. I will talk about it soon.

All this affects positively and will help your site to top the search results.

 Produce high quality content

How often do you update your site?

If you haven't touched it since the day you created it, you probably don't have a great SEO ranking now.

To increase traffic to your site and increase its popularity, you need to give your visitors a reason to come back.

Your content must be high quality, current and relevant.

Another factor that affects SEO rankings is the so-called static time.

This relates to the time people spend on your website on each visit.

If your site contains up-to-date, exciting or newsworthy information, it will keep visitors on your page longer and improve your dwell time.

Websites that provide information rich content usually take a long time.

Keep your content ideas in one place across all the document apps you use.

Here's another thing to consider.

Google Chrome controls about 64% of the internet browser market share, making it the most popular browser in the world (2020 stats).

Market share of web browsers

When users bookmark your website from Google Chrome browser, it can help improve your site's SEO.

High quality and relevant content will increase the chances of your site being bookmarked by visitors.

 Use external links

There are certain things you can do to increase the credibility/authority of your website.

Try to add trusted external links, and let external links to notorious sites.

As you can see from what I've read so far, I'm also adding external links to several trusted sites.

You should not only link to High Authority websites but also ensure that all information is current and relevant.

You should also include internal links to other articles on the site.

These links will direct visitors to other pages on your site, increasing the number of views for a single visitor.

What is off-page SEO? You will not need another guide!

 Add more than one text: images, video...

The content on your site should not only be written words.

Like I said earlier, the images are great too, but there's more you can add to improve your site's ranking and search results

Consider adding other multimedia elements such as videos, slide shows, or audio to your site.

All of this can help improve the user experience.

Watching something is much easier than reading it.

But there is a direct link between the videos and other multimedia sources on your site and a ranking in the search.

These features can greatly improve the amount of time someone spends on your site.

Depending on the length of your videos, people can stay on your page for several minutes.

If that happens, it will surely boost your search ranking.

 Make sure your site is readable

Keep your audience in mind when writing content on your site.

If you want people to visit your site and spend time there, speak in terms they can understand.

Don't try to sound like a doctor or lawyer (even if you're one).

Your ontent should be written in a way that the majority of people can understand.

Not sure if your content is readable?

You can use online resources to help.

One of my personal favorites is Readable.com .

If you are using WordPress, Yaost seo plugin helps with that as well.

Tools like these can help you identify words or sentences that may be too long or difficult for people to understand.

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