In this article, we are going to talk about how to bring conversions to your site associated with your brand using SEO friendly content .
?Are your web pages not converting
One aspect of content writing that is rarely mentioned is writing branded content that is both SEO friendly and draws the attention of the target audience. This forms the perfect marriage, and you're on your way to driving more conversions - one of SEO 's main goals - whether you're doing it for yourself or your clients.
In this article, you'll get in-depth information about the importance of content to a brand - as well as how to organize the right message for the right audience at the right time.
I would say "2018 is the year of personal branding" given the trends I see. Despite the importance of single-topic businesses, I am finding more and more clients looking to put a “face” on the businesses they want to work with. It is not enough to simply drive traffic to your site or share a lot of articles on social media. You have to build a connection with your audience that encourages trust and establishes you as an authority in your niche.
The SEO script writing process involves more than just writing for Google , or even writing for your target audience. It's a nice balance of both, and to do it effectively, you have to often think outside the box.
To break it down, writing SEO articles is a way to speak to your audience in a way that attracts and converts them. It is not a way to connect keywords and walk away.
In fact, people often ask me about keyword density when it comes to writing, and in fact, that metric hardly pops into my mind.
If you are truly sharing high quality, accurate, and informative content that answers a question your audience may have, then they are already well on their way to being SEO friendly. You will then need to do your research to confirm that these terms contain the number of search traffic and the level of competition you're looking for.
As I mentioned above, your brand message is an important component of SEO copywriting – and it's also often overlooked by copywriters and SEO experts alike. It plays a big role in how you write, who you are writing for, what action you would like them to do and more.
How to find your brand message
Creating a brand message is an important step in starting a business, although many business owners skip this step. They may have looked at the market, swarmed with their target audience and figured out what they had to offer, but they didn't come together cohesively.
The result is often website and marketing copy. It ends up being a lot of generic jargon and doesn't really capture the core of what the business is all about.
whats the result? Well, even if potential customers get access to your site, they won't get a solid idea of what a site is and how the services apply to them. If they don't see the connection, they won't convert.
In order to find a company's brand message, there are some basic questions to ask. Here are some questions that will help turn the wheels when it comes to spotting the right message for your specific audience.
?What makes your services or product unique
First, you must determine what you offer that makes you stand out among your competitors. Even if they have very similar services/products, it is imperative that there is at least one thing that sets you apart.
For example, it could be that they “commit nothing” when it comes to SEO, or that the products you offer are “locally sourced and organically grown.” It will help you attract the kind of audience that your unique offer attracts.
Think beyond the norm (like money or give them a product), and really get the value your business offers.
For example, it can be a convenience in outsourcing your digital marketing needs. Or it could be the alleviation of working with a trustworthy SEO agency that has its back. If you think about it, both of these shows can be badges in their own right.
Oftentimes you will find that your audience is not necessarily looking for more money - but much more. Your competitors are likely to promote "more sales ," but how do you sweeten the deal?
Who is your ideal customer?
When I ask clients this question, the usual answer is something like “small business owners,” “digital marketing professionals,” or even “creative entrepreneurs.” The problem with these answers is that they give you too little information to follow when it comes to creating a branding message that convinces your customer.
You will need to create a more comprehensive profile of who this person(s) are by asking the following questions:
What kind of small business owners do they own
What are their problems
What are their interests
What do they like
The more you know about them, the easier it will be to know what they want and how to reach them. This is the information that you will incorporate into your SEO content.
What is your number one goal when it comes to your website?
Usually, the goal of your website is to drive conversions. But again, this is not specific enough. You must have a plan for how users will interact with your website.
Do you want them to visit your blog and get more information on a particular topic?
Want them to buy items from your sales page?
Do you want them to fill out a contact form to schedule a free consultation with you?
All of these actions are a bit different, and therefore, each calls for a different type of message. The idea of the actions you want your users to take and your brand messages should work together cohesively to help drive conversions across a website.
What problem(s) do your services/products solve for your customers/your customers?
Similar to the second question, this question serves to dig deeper into what you actually do for your clients or customers.
If your business is selling computers, the problem isn't "My client needs a laptop, and now they have a computer." A better answer would be, “My client couldn't work from home without a laptop. I was able to provide them with one at an affordable price. “See how you then know a more specific problem and how you were able to solve it.
You may also want to make a list of frequently asked questions or problems of your previous potential clients. How can you make business and life easier for them? The answers to these questions provide opportunities for content on your website.
Lots of business owners get sucked into the marketing jargon they see online and apply it to their own sites. This may work for some companies, but not all. Your website copy should be less about what you like and more about your target audience.
If you have fully answered the third question, you may already have a solid idea about this. She must know what colors and styles suit her personalities and what they are beyond.
Test, test and test again!
One of the important elements of writing great SEO content is testing different versions and copy styles.
There are many ways to do this, but perhaps the most famous and easiest way is through A/B testing.
With A/B testing, you can test two (or more) versions of your content to see which performs better.
For example, you may have two nearly identical publications, but want to test the effectiveness of two different titles. You will then generalize both posts and see which performs best (considering traffic, conversions, clicks, etc.) The results of this test should tell you which types of headlines resonate with your audience..
I suggest making just one or two changes so you can determine which element was the deciding factor in making your content work better or worse.
If you don't have time for A/B testing before publishing content, you can always make incremental adjustments over time and track performance metrics.
For example, if the page is not performing well (traffic or on social networks), and you change the title and improve these metrics, it is safe to assume that one difference is the culprit.
There is no problem in experimenting with different types of copy to see what works best with your audience. In fact, I highly recommend it! As an additional measure, you can create a survey of some kind for prospects or previous customers to assess the impression and effectiveness of your content.
If you are able to answer these questions in depth, you are well on your way to creating a coherent brand message. Write content about the brand and what it stands for and incorporate these different components into your copy so that you focus on your ideal customer and what they want/need. If you can do this, they will see the value in what you have to offer and your product will be more likely to buy.