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Fix any broken links
If you use Data Authority websites for links, you don't have to worry about broken links, because they don't cut or give away parts of their site, and they are careful.
But it still can happen.
Broken links can crush your site's ranking.
In addition, it does not look good when a link they provide to your visitors takes them to an invalid website.
You can use tools like Dead Link Checker to search for links with errors on your site.
Broken links may be an obstacle to getting search results
Broken links may be an obstacle to getting search results
You can use this tool to check your entire site or specific pages.
What is off-page SEO? You will not need another guide!
If you sign up, you can also set up your account to get it checked automatically.
Anytime a link breaks, you will be contacted immediately so you can replace it.
You can also use this tool to monitor other websites related to your industry.
How can this help your SEO strategy?
Well, if a link on another website has disappeared, you can report that page's admin and ask them to replace the broken link with a link to your site instead.
You do them a favor by telling them a problem with their site, so they may be willing to do you a favor in return.
This will increase the number of visits to your site. Links from other websites to your page will help improve your site's ranking as well.
Correctly format your page
Take your time when you put together a layout for your website.
It should be neat, clear, organized and tidy.
Keep in mind things like font size and typography.
Use color text, bold, and italics in moderation.
Things like bullet points and checklists make it easy for visitors to scan and read content.
Take a look at this example from Square:
Website structure and search results
Website structure and search results
It is very clean.
They have a simple picture and a reasonable amount of text.
The way the text is formatted makes it easier for people to read, especially with bullet points.
As you can see, Square has also included different header and subtitle tags on its page.
If your site is cluttered with too many images, ads, colors and blocks of text, it may appear unreliable.
Your site structure and navigation also fall into this category.
A clean design and structure will improve your site's ranking and result in search results, because Google clearly understands this.
Provide appropriate contact information
Speaking of appearing untrustworthy, have you had a hard time finding contact information for a business on a website?
I've encountered knead omelettes times.
This should never happen.
All of your contact information should be clear and readily available for people to find.
The worst thing that can happen is that people start reporting your website just because you forgot to include your phone number, email address, and location.
This will crush your site's SEO strategy.
Encourage people to share your articles on social media
Every business and website should be active on social media.
This is fairly common knowledge.
But what is not well known is that you can improve your site's ranking in search engine results if people share your site links on their social media account.
Imagine the results you would get if you encouraged visitors to share your links on social media as a regular part of your SEO campaigns.
One of the best ways to do this is by including social sharing icons on all of your content.
You should also share links on your site pages on social media platforms.
When that information appears on people's timelines, all it takes is just one click to share it.
Use keywords, the primary key to rank higher in search results
Keywords play a major role in this formula.
You want to include words that people will search for in your content.
But do it in moderation.
If you oversaturate your site with keywords, Google will pick up on this, and it will have a negative impact on your site's ranking, possibly losing your search results.
Keywords should naturally fit into the sentences.
Include them in header tags and even in image captions, title tags, and in meta descriptions .
You should also use long tail keywords, which are three or four phrases that can be found in a search.
For example, someone probably won't search for the word "phone" when they're searching for something.
SEO Success Factors (Search Engine Optimization)
But they may write the phrase “best phone of 2020” as an alternative.
If your keywords match their search, your site will have a higher chance of getting a higher rank.
Write titles and descriptions worth clicking
When it comes to writing titles for search engines, the first thing you need to know is this... You only have 65 characters to type in your title.
You can write the greatest title , but if it is more than 65 characters, it will be cut off . Just stay in the green zone
Here are some other tips to keep in mind when creating click-worthy titles:
Put the keyword in the title – you should put the target word in front of your titles. Usually people only scan the first two words of the title.
Make it predictable - your title should click on a page that meets user expectations.
Clear – The reader should know what your web page is about in 65 characters or less.
Make It Sentimental – Dan Shore has written a great guide to writing headlines, and one of his most important lessons is making your headlines sentimental.
Create clean, focused and optimized URLs
While your title tag should be emotional, the URL doesn't. Let me show you what I mean.
Here is an example of one of our articles
Optimizing links has a role in leading search results
The link is very easy and smooth, long and complex links consisting of numbers, letters and symbols are unpopular, neither for Google nor for visitors.
Always make the links easy, through which the visitor can learn the content and topic.
Other things you should take care of in order to rank in Google search results quickly
Bounce rate reduced
Our next step is to improve your site's bounce rate .
Well, Google doesn't like seeing people visit a page on a site...and quickly bounce back to search results
Bounce rate for search engine optimization and search results
This is a clear sign for Google that people are not happy. And if users are not happy, you can say goodbye to your Google ranking
Needless to say, ranking your content with a search objective is a great way to improve your bounce rate.
After all, you are giving the researcher what they are looking for. Why do you bounce?
Besides search intentions, there are a few simple things you can do to improve your site's bounce rate.
Here are important tips to lower your bounce rate:
Improve page loading speed.
Make your website content available in multiple formats
Use offset tape, sale counter or discount stickers
Use the internal link to keep the visitor on the site as long as possible
Optimize the content to meet all the wishes of the visitor, and do not give him incomplete information
Change the structure from time to time and do A/B testing to find out the best architecture and design for your site.
Make site navigation easy, and include an internal search box