Some of the very important criteria for Google are the keywords and the main title, and because of their great importance and a great role in Google’s access to your browser, so the presence of the keyword within the main title of the site or in the description for that keyword and how to get it are things that must be taken into account.
Choosing the keywords for the article is one of the most important and difficult steps to write it, and it is the most confusing step for the writer or content creator when he decides to start preparing the article, and of course this process will not occupy this great importance except for its great impact on the spread of content, whether written or video.
In this article from the Winners website, we learn what keywords are and how important they are to the content, and we will learn about the best free and paid keyword tools, which facilitate the selection of the best keywords that can be targeted.
Of course, we will discuss many important details about keywords that we think will be very useful to you.
Also called keywords or keywords, they are the lifeblood of your content, as they are the most responsible for the process of search engines identifying the article and displaying it in the results of related searches.
And what is meant by keywords are the words that the user uses when conducting a search on the Internet, for example, when you want to buy a new mobile phone, you will open the Google search engine, for example, and you will type keywords such as
The best types of mobiles for the economy class.
The latest releases of oppo companies (for example).
Comparison of the 2022 economy class mobiles.
Mobile prices in Egypt.
The best mobile is cheaper than 5000 pounds.
All of these terms are suitable keywords to search if your content is about mobiles and their types, and each field has a large set of key phrases that can be relied upon in an article.
Marketing studies have shown that about 50% of customers search for products online to gather information about them before buying them, so writing articles targeting those phrases may be very useful for your blog that is interested in attracting readers to it, and it becomes very useful if you want to promote a specific product through your blog.
The process of choosing the right words for your content plays the biggest role for your article to appear in an advanced position in Google search.
You will definitely get more visits to your blog when your articles rank high in search engines, so we write this article to show you how to choose the right words while showing the best keyword tools of the year.
The importance of keywords for bloggers and search engines
Some marketing campaigns rely entirely on keywords, where marketers learn about the most important needs of their potential customers, and they can learn how much the audience is willing to buy a particular product, and thus they can decide when and how to launch their entire marketing campaign and plan.
In addition to including the right keywords within their campaigns, whether it is free content as a blog article or a paid advertisement through search engines, these words become the biggest factor in the visibility of their content to potential customers, who are looking for those words of course.
The keywords used by the user also show a lot of information about his goal behind this search, and thus you can get to know the personality of your potential customers or readers who follow your blog, which is definitely useful in preparing your next content or determining your commercial and marketing strategy, and this depends on the types of keywords used by the customer, which we will learn about in the folds of the article.
Each of them has some advantages and disadvantages, which the content creator must study well to choose which types best suit his blog and attract the reader who follows him, so we provide a complete guide to know the types of tags and how to choose between them below.
They are also called general keywords, as they generally refer to a research topic without specification. It usually consists of one or two words and may reach a maximum of three words, which opens a wide scope for research and a large number of results as there is no specification for what the researcher asks to know.
For example, when a user searches for the word “search engines” it is a very short and general keyword, it may include searching for how search engine optimization or how search engines work, or the best search engines .
Therefore, targeting this word will ensure that the writer appears in many searches, but it will enter into a very fierce competition over the order of its appearance in these results.
Since the number of searches for it is many and the number of blogs written about it is very large, some research studies have shown that searches of this type constitute about 20% of the total searches.
This type usually consists of three or four words and in rare cases may reach five words, and this type of keyword phrases carry a degree of personalization and specification of what the user is searching for, so they are among the most suitable words for most blogs.
This type of keyword is characterized by having a medium search rate in addition to a medium competition rate, and this type of keyword aims to attract a specific customer category, and targeting medium keywords combines the coverage of a relatively open field of search with a lower percentage of competition.
This type differs from its predecessors in that it is more specific and personalized and therefore is the least used word in searches, but it guarantees a low competition volume, which is reflected in the blog with more visits.
But these terms need to be carefully chosen to appear in as many searches as possible, and marketing blogs usually resort to this type of words.
?Are long keywords better than short keywords
The choice between the different types of keyword phrases depends on the nature of the blog, the nature of the content you provide, and the purpose of the current content, as each type has some advantages and some disadvantages to choose for each writer who best suits their blog.
If the writer wants a wider spread and greater visibility in the results of more searches in order to identify the name of his brand or blog, it is better for him to use general short words, as they occupy the largest percentage of searches, but he must pay attention to the amount of intense competition he is fighting, as It should be noted that in most cases this type will not result in many visits to the blog.
If the blog is specialized in a specific topic and has a well-defined and competitive readership, then it may be desirable to target medium keywords that combine somewhat broad search results with less competition volume than short words.
While long keywords become the most appropriate choices for most blogs that seek to attract a large number of visitors, the percentage of visits to articles of this type is 3 to 5 times more than articles with short keywords.
This type is more common and preferred for most blogs and websites, especially commercial ones.
After we learned the importance of choosing the right keywords for the content, and we knew that they are the biggest factor in the extent of the appearance of the blog or business, which makes it a cornerstone in the success of this activity or content.
Now comes the role of the most famous question in the world of content makers, which is from where do we get the keywords and how do we know their suitability for the blog or business?
This is provided by keyword sites and tools spread across the Internet, which carry a lot of helpful features to achieve the development of strategies for writers, bloggers and marketers, and the details of these tools can be identified in the following lines.
First Best Paid Keyword Tools 2022
Many people prefer to use paid tools to achieve their marketing goals in the belief that paid products offer more value and better service than free tools.
And their view may be correct on some matters, and in any case, we will review a group of the most important paid or partially paid keyword tools as follows.
Unlike most free tools, this tool does not provide a list of suitable keywords but rather offers you 10 to 15 keywords that your competitors can rely on.
It also shows the CPC price you will get when you click on the ads included in your article by target country, in addition to analyzing the strength of competition for suggested keywords with long keyword suggestions that provide solutions and answers to customer questions about the topic of the article.
This tool provides powerful suggestions for suitable keywords with weak competition strength, which makes it easier for blogger to rank well among Google search results, and provides accurate statistical results according to competitor analysis and targeting, in addition to the simple interface and easy to use and navigate.
Long Tail Pro
Many marketers and bloggers resort to targeting long keywords, which is the main feature on which this tool depends, as it suggests long, detailed and accurate keywords to target your audience, so it is one of the most important tools suitable for specialized sites.
SpyFu . Tool
One of the best and most important keyword tools that provide the most accurate strategic analysis statistics for competitors, and make suggestions for suitable keywords that competitors did not pay attention to and did not properly exploit, which provides superiority over competitors by exploiting those wasted words.
Second, the 7 best free keyword mining tools
Some believe that they can only get suitable keywords or analyze the words used by competitors if paid tools are used.
Some may suffer from the financial inability to afford these paid tools, but there is no need to despair, as there are many good tools that provide this service completely free of charge, and there are some tools that provide a free part and a paid part.
Here are some of the most important free tools that provide keyword research and analysis services:
This tool suggests 150 keyword suggestions to target when entering the topic you want to write about.
For example, if you have a sports blog, and you type in the word “sports equipment,” the tool will suggest 150 search phrases that can be used for your article.
Not only that, but it also provides you with the difficulty percentage to compete for each of those suggestions, and it can also specify the country you want to target to get the most accurate results possible.
A very ideal tool for e-store owners as it recommends keywords based on the millions of searches made on the global Amazon website.
It also provides a monthly search analysis of those keywords while providing the user with some marketing suggestions based on that data.
Google Trends Tool
One of the most important free tools launched by Google, and it is one of the most popular free keyword tools around the world, and this tool aims to show the popularity of the keywords you want to target in each month of the year.
If you own a technical blog and want to write about Apple’s releases, for example, by referring to this tool you will discover that the most searches for those keywords come in October of each year, which is the date of the release of the company’s new phone, which is one of the most important factors helping to strategize content and arrange His plan for the year.
Unfortunately, this tool is not gaining much popularity despite its great features, as it provides the ability to identify the strength of the search for the keyword you want and the percentage of competition for it, and also provides an analysis of the words used by competitors, in addition to the ease of dealing with this tool and its appropriate destination even for beginners .
This tool throws out around 1,000 suggestions for suitable keywords, just when you type in the keyword you want to write about.
For example, if you type in the search box for the tool the word “cars”, the tool will suggest about 1,000 keywords that you can use to write in this topic.
It also shows you which suggestions may be positive and which may not be as important, but it does not allow you to analyze competitors or the popularity of words in search.
Google keyword planner
One of the most popular keyword tools, this tool gives the best statistical results for the target keyword as it comes from Google itself.
It accurately shows the search volume on this word and how difficult it is to compete and use it with competitors. It also shows the cost of ads and a lot of important information. Google is always working on developing this tool to provide the most accurate and most useful statistics to the user.
This tool allows a complete scan of your blog or site, as well as suggesting the best words to target based on the words you are interested in.
This site also shows the countries that your website is most visited from, with the search volume for each of the suggested words.
The easiest way to get keywords
The methods of finding suitable tags are not limited to keyword tools only, but some of the traditional methods and means that rely entirely on the human element are famous for obtaining the search words.
Most of these methods are based on the idea that every question a blogger might have is a keyword project that he might benefit from for his content.
If a blogger finds it difficult to use keyword tools, he can just go to the Google search box, and he will see the many free suggestions that this great search engine offers him.
All the content creator has to click on the search box and type any keyword specific to their domain and Google will automatically start serving some short or medium keywords.
The content creator can also follow effective brainstorming strategies to find the best suitable words, and he can do this method on his own or with the help of some of his friends or those interested in the same field.
Content creators can also benefit from Google ads completely free of charge, of course it is not intended to place an ad in Google!!
But you can, for example, write any keyword from the blog field and then notice the paid ads that appear at the top of the results page, which definitely target strong keywords that you can benefit from or extract ideas from.
Keywords are also easily extracted from the trending content across different social media sites. It is no secret these days that the trending content on these sites is what drives most people.
Most readers and customers are after trend and popular content, so it is smart to take advantage of this free resource, which allows you to interact with the audience more.
How to distribute keywords in the article
The correct distribution of keywords within the article enhances the chances of it appearing in Google search results. In principle, the keyword of the article should be mentioned several times evenly throughout the article, so that it does not accumulate in one place of the article with most parts of the article free from mentioning it, and attention should be paid not to exaggeration In mentioning it so as not to backfire.
It is preferable to mention the keyword of the article in the title, introduction, conclusion, and some main and sub-headings, as these titles are the core of the article, and search engines recognize them.
These words are also placed outside the body of the article, they must be placed in the prominent image of the article, and must be placed in the article's meta description, in addition to the need to mention the article's keyword in its link.
Tips for choosing the right keywords
All bloggers and all content marketers strive to get the best keywords suitable for their strategic goals, which will certainly reflect positively on their activity.
This goal can be easily achieved if the blogger keeps a few things in mind as follows:
1. Audience: The professional blogger puts himself in the shoes of the customer thinking if he switches from the site of the owner of the blog, blogger or business owner to the site of the audience, what would he prefer to find in this content? Or what would attract this client to the article they want to write?
To successfully implement this strategy, the blogger must define the personality of his audience well so that he can think from his position and from his point of view.
2. Competitors: The smart blog owner or blogger follows the content of his competitors and gets to know their target keywords, which helps the blogger to renew his ideas and elicit influential points in the target content.
It is preferable for each blogger to identify his most important competitors, and write a detailed list of the most important competitors interested in the same field.
3. Type of keywords: Long keywords are characterized by a small number of searches around them, and despite that, they are the most types of words in attracting actual visits to the website or blog, but you should pay attention to choosing the appropriate phrase that accurately answers the audience’s questions.
4. Results: The role of the blogger does not stop at choosing keywords only, but must continue to follow up on the results of those words and try to develop them permanently, as there are always a number of phrases and words that are suitable for targeting, and that are targeted by competitors, which is what must always be seen and content developed accordingly. .
5. Keyword Tools: There are many traditional and human ways to choose the appropriate key phrases, but it should not be limited to them only, but electronic tools must be used to choose those phrases.
This is where these methods offer multiple advantages such as analyzing competitors and clarifying how difficult it is to compete for every word, which human methods do not provide, of course.
Keyword tools are very important in the world of content industry and blogging, so we were not able in a single article to mention all the details of each tool or the vast sea of keywords, but we hope that the article has provided you with some benefit as a step in the knowledge ladder provided by the site.