Perhaps the best thing about the internet is having instant access to any information you need but you always need to make sure that the information you come up with is correct and accurate and that is where the importance of SEO and SEO tools comes in.
Most of the time, you should always be in contact with an expert and manager in the field of SEO, and this will help you a lot in improving search engines for sure
SEO is an acronym for Search Engine Optimization, which in Arabic means search engine optimization. SEO includes many theories, methods, techniques and practices that aim to improve the quality of traffic to a particular website through regular or unpaid search results.
Jill Wallen: “It is only with time that a good search engine results appear. There are a lot of tricks related to search engines that are constantly changing and changing the algorithms of rankings and rankings.”
In other words, Jane means here that search engines are like an asset you own, such as a house, so the more you modify the design of the house, the more its value increases.
?What is the job description for an SEO specialist
The SEO specialist or who is also known as a search engine optimization specialist or in English, the Search Engine Optimization Specialist analyzes, reviews, implements and implements all kinds of changes that occur on the website and is the most important person who contributes to increasing the traffic of people and users through the site based on the principles of search engine optimization.
Quite simply, the job of an SEO specialist is to make a website appear in the top search engine results and this is because an SEO specialist is a person who specializes in improving the quality of content and searching for keywords that increase traffic and traffic on the site. The search engine specialist always strives to analyze websites in order to improve them as much as possible, as well as to develop and modify them.
Google Ads section
SEO Specialist Duties and Responsibilities
The role of the SEO specialist is to focus on understanding the behaviors of people and users more than the search engines themselves by performing the following tasks:
Achieving the main objective behind the SEO profession which is to facilitate the way for Google to find your website through the use of HTML link
Search for keywords using dedicated tools
Understand what users are looking for and understand what answers users are looking for
Recognize the words and keywords that users type during the search
Understand the nature and type of content that people and users consume
Understand all the issues involved in what users are searching for on the Internet and connect them with the right solutions offered by the website
Send newsletters that benefit the user weekly
Achieving understanding of multimedia content for search engines through the Alt Text tool or metadata when text is attached to images and videos
Use the two famous techniques in the world of SEO, which are the white hat technique and the black hat technique
Presenting clear and understandable content that attracts the reader
Bring and attract more visitors to your website
Make good use of SEO i.e. the only online marketing tool with the aim of generating continuous profits for your website
Use the keywords correctly and appropriately, not to exaggerate
Continuing to provide users with the content they are looking for
Understand and realize the main objective behind your website you intend to SEO
Write clear headlines and subheadings that express the content of the content
and search engines
Skills and Qualifications of a Successful SEO Specialist
Obtaining a bachelor’s degree in a marketing or computer science discipline related to SEO, such as:
Marketing - Marketing
Knowing that these specializations are for those who work as an SEO specialist who does not write content and only performs all things related to search engines except writing content.
A content writer can also become an SEO specialist by studying disciplines that lead to work in the content writing field such as:
English Language - English Language
Journalism and Media - Media and Journalism
Arabic Language and Literature - Arabic Language and Literature
In the event that the content writer has to wear more than one hat and perform the role of SEO specialist in addition to his original role; He should take courses, read and learn a lot about the science of Search Engine Optimization
Taalm has prepared a diverse list of useful articles for everyone who wants to learn how to improve search engines, browse them now:
SEO rules in content writing: The 5 most important things to focus on
12 reasons to start applying SEO techniques to your website
All you need to know about SEO
How do search engines work?
Crawling and Search Engine Optimization
Indexing and Search Engine Optimization
All you need to know about SEO Browse on Forsa website
List of the most important 23 terms in the field of content writing and SEO Browse on Forsa website
Experience and qualifications:
The SEO specialist begins his professional career by affiliating with a practical training period that will be able to identify the methods and tools of search engine optimization, link building and Google data analysis, in addition to searching for keywords and gaining the experience necessary to use all the tools, applications and software used in this field of SEO as well as methods of analyzing Data, information flow, and user behaviors
Personal and functional skills:
Those who specialize in search engine optimization must possess new skills and work hard to develop them in the field due to working in an advanced technology field. Perhaps the most important personal and functional skills of an SEO specialist are:
Always wanting to learn more about SEO
Good technology skills
Understand the principles and basics of SEO
Understand Key Performance Indicators (KPIs)
Make a choice about the use of search engines because wrong use will lead to damage to the website
In-depth knowledge about keyword research or Keyword Research
Good skills in using keyword research tools like Google's Keywords Planner Tool
Content writing skills
Strong skills in using Google Analytics tools known as Google Analytics
Visitors to the site
Understand all about the following: "Internal Links" and "External Links"
Good experience in programming languages specifically HTML and CSS
The ability to influence social media users
Creating engaging and engaging content
Good competencies in advertising as well as good skills in working on social media and multimedia
Marketing skills specifically in digital marketing and email marketing
Creative and strategic thinking skills
Analytical and logic skills
Critical thinking skills
making and making decisions
Good problem solving skills
Good job prioritization skills
Good skills in using Excel
Flexibility and independence at work
Office work skills
time management skills
The four most important search engines:
SEO Specialist - SEO
Google - Google
Yandex - Yandex
SEO Specialist career progression
The director of the marketing team or the content team leads a team made up of less experienced and competent members, and oversees all their work, as well as the SEO specialist and the rest of the work team. The more qualified and competent team members demonstrate, the greater the chance of receiving job promotions. Thus, the SEO specialist is under the supervision of the team manager and coordinator.
SEO Specialist - SEO
SEO specialist salary and job market need for it
Salary by region:
Middle East: medium to high
Gulf Countries: Medium to High
Labor market need by region:
Middle East: elevated - futuristic
Gulf countries: high - future
Europe: high - futuristic
SEO is a double-edged sword, the first limitation is knowing what information users are searching for online while the second limit consists of providing this information to users in a way that enables search engines to find, analyze, understand and then send and communicate it to the user.
In any case, not all information available online is documented, accurate and one hundred percent correct, there is a lot of information being pulled and pushed in the wrong direction where the website is aiming to rank high in search engine results without providing any benefit to the audience and users.
“Successful SEO is not about deceiving Google, it is about ranking information in Google search engines so that Internet users get better results on search pages,” says Philip Frost.
It is very important for an SEO specialist to understand Google’s mission, which lies in organizing, categorizing and arranging content and information and presenting it to users and researchers.