The word SEO stands for Search Engine Optimization, which means search engine optimization, which are steps you take to increase the quality and quantity of visitors to your site in addition to promoting your brand for free through search engines. SEO is as much about people as it is about the search engine itself. It has to do with understanding what people are searching for online, the answers they are looking for, the words they use, and the type of content they want to get. If you know your target audience, this is an important aspect of SEO. The other side is It is to understand how you will provide content that attracts search engines, in fact, professionals who provide SEO services get a large percentage of revenue on their services due to the lack of competition and the importance of their work to the brand.
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?Why can't you neglect SEO today
It is true that there are visits to your site that come from paid advertisements, social media, and other online platforms, but most of the visits come from search engines, in addition to that, you are free marketing for your site content, so instead of continuing to pay to market your site, you can maintain strong content provision The search engine attracts the right keywords and brings visitors to your site without the constant funding of ads. Search engines are getting smarter but they still need your help, so you should improve your site content to provide better information to search engines so that your content can be indexed and displayed correctly in search results. Also, search engines share your goals for the SEO industry and want to help you succeed. Google even has a so-called Search Engine Optimization Starter Guide that you can check out here.https://www.alexgraphics.hu/blog/data/Google-keresooptimalizalas-segitseg-kezdoknek-2017.pdf In addition to doing conferences for digital marketing such as Unbounce, MNsearch, SearchLove....
Leading Google search results is not enough you need to raise your CTR
Basic principles of SEO
1- Make your pages for users, not for search engines. Search engines look at websites close to the users’ view. The user does not care about a site that provides copied articles or contains false information, and the same is true from the point of view of the search engine, so always remember to work first for the user and then for the search engine
. Do not deceive users It may seem at first hopeful, you deceive users with misleading addresses and get a lot of visitors, but something like this does not last for long and you lose your credibility and therefore you will lose the trust of the search engine as well
3- Avoid using tricks to improve search engine rankings just as the point that Before that, search engine algorithms are not an easy target to deceive and you will not want to tamper with them. Google, for example, adheres to frightening standards that you will not be able to bear the results of
. 4- Think of the content that makes your site unique and unique.Excellence is always the best method of success, when you provide unique content supported by real sources, you are showing the search engine that you are a reliable person and do what you should do in the right way.
5- Avoid automatically generated content As expected, search engines can easily detect automatic content and classify it as junk or fraudulent.
6- Avoid creating pages with little or no original content, i.e. copying content from another site for your site . The original content is the content that you write manually. There is no translation error, for example, but within a reasonable framework, but the error is that you copy a very successful article To another site and paste it on your site, do that and you will find that the search engines react completely opposite to what you imagined.
7- Avoid hidden texts and links on the siteSearch engines consider this type of content to be fraudulent or unimportant, and they will not make any more effort to archive it and display it to their users.
Best SEO strategies for your website
We recommend that you look at the guide developed by Google webmasters ( https://support.google.com/webmasters/answer/35769?hl=e n) as it will not take much of your time and we will provide you with the most important points that were mentioned as basic principles that you must maintain Provide clear, deep, engaging, and easily accessible content on your site Maintain clear and relevant page titles Social posts have positive effects on your site’s ranking in search engines Page speed is important in addition to an easy user experience Add alt to site images
Points they recommend avoiding: Weak content such as pages showing ads or redirecting visitors to other sites Duplicate content Keyword stuffing Coverage i.e showing titles that attract search engines with content different from what the user wants Make links contain special characters Hire an SEO specialist to work on your site
?What if you had an online business
If you own a site that provides services such as a store, for example, you can add your business to the Google my business list, and Google has provided basic instructions for those who want to add their business, you must make sure that you are eligible to be included in the list, and this requires a physical address for your business even if it is your home address. Serve customers face-to-face either at your location or at their location and must truthfully and accurately provide all aspects of your business data including name, address, telephone number, website address, business categories, hours of operation and other features. After you understand SEO well and use it on your site in the right way, you will notice how it will help you achieve real goals for your success and you will feel its great effects...