? Do you need an expert in SEO
%20(1).jpg)
The acronym SEO stands for "Search Engine Optimization" or "Search Engine Optimization Service Provider". The decision to use an SEO service provider is an important one that can improve your website and save you time, but may also run the risk of damaging your website and your reputation. Make sure to study the potential advantages and disadvantages to your website if SEO is done irresponsibly. There are plenty of SEO experts and other agencies and consultants who can provide useful services to website owners, including:
Review your website content or structure
Provide technical advice on website development, such as hosting, redirects, error pages, and using JavaScript
Content Development
Manage online business development campaigns
Keyword Research
SEO training
Experience in specific markets and geographies.
Advertising through Google will have no effect on your website's presence in search results. Google never accepts payment for inclusion or ranking of websites in search results, and no cost to appear in search results without the cost that we display. References such as Search Console , the Google Search Services Group blog , and discussion forum are available to give you a great deal of information on how to improve your website's performance under organic search.
On-Page SEO A complete explanation of internal SEO
SEO for beginners
If you're running a small local business, you can do a lot of things yourself. Here are some helpful references:
You can watch our series of videos on boosting your business' online presence.
Google Webmaster Guidelines
How Google crawls, indexes and serves websites
This SEO Beginners Guide provides a comprehensive explanation of what an SEO service provider will do for you. And knowing that you don't need to study this guide well if you're hiring an expert to do the work for you, it's helpful to go through these techniques so you know if your SEO provider wants to use a non-recommended or, worse, stressed approach. not to use it.
Remember that it will take some time for results, typically four months to a year, from when you start making changes until you start taking advantage of the benefits.
If you think you still need extra help from an expert, continue reading about how to choose an SEO provider.
Choosing an SEO Provider
If you want to hire an SEO expert, it's best to do so as soon as possible. The best time to hire an SEO expert is when considering a website redesign or planning to launch a new website. This way, you and your expert can ensure that your website design will be SEO friendly from the start. A good SEO expert can help you improve an existing website.
Commit to implementing the suggested changes. Making the changes recommended by your SEO takes time and effort. If you don't take the time to make these changes, an expert isn't worth it.
Ask a few questions to your potential SEO provider. Some helpful questions to ask your SEO provider include:
?Can you show me examples of your previous work and tell me some success stories
Do you follow Google's Webmaster Guidelines
Do you offer any online marketing services or advice to support the organic search business
What results do you expect, and what is the time frame for that? How do you measure success
What is your experience in the field in which I work
What is your experience with my country/city
What is your experience in developing global websites
What are the most important search engine optimization techniques that you follow
How long have you been working in this activity
How can I contact you? Will you tell me about all the changes you are making to my website and provide detailed information about your suggestions and the rationale behind them
Check if the SEO provider is interested in your industry and business. If he doesn't show interest, find someone who is. Your SEO provider should ask you questions like:
What makes your business or service unique and valuable to customers
Who are your clients
How does your business make money, and how do search results help
What other advertising channels do you use
Who are your competitors
Check your SEO provider's work references . Reach out to previous clients to see if the relevant SEO provider has provided a useful service, was easy to work with, and has paid off.
Request a technical and research audit of your website to find out the actions to be taken from the service provider's point of view, the motives for doing them, and the expected outcome. It is possible that you will have to pay a cost for the audits. You may also need to give the service provider read-only access to your Search Console website. (Do not give him write access at this point). The SEO provider you may be using should be able to give you realistic estimates of improvement, and an estimate of the work involved in that improvement. If he assures you that the changes he will make will give you first place in the search results, find another expert.
Decide if you want to use the service provider.
Precautions
SEOs can provide valuable services to customers, but some unethical SEOs have given the industry a bad image by exaggerating aggressive marketing efforts and trying to manipulate search engine results in unfair ways. Violating our guidelines may negatively affect your website's visibility on Google, or may result in your website being removed from the index.
When your SEO provider offers a set of suggestions for your website, ask them to demonstrate the usefulness of those suggestions from a trusted source, such as a Search Console help page or a Google Search suite blog entry. Or a Google-certified reply in the forum .
Here are some things to keep in mind:
A common type of scam is the creation of "shadow" domains that pass users to a website using deceptive redirects. These shadow domains are often owned by an SEO service provider that claims to act on behalf of the customer. The provider of this service may direct the domain to a different website or even to one of your competitors, if the relationship between the two of you goes badly. If this happens, the customer will have paid to develop a competing website that is wholly owned by the SEO service provider.
Another illegal practice is to place "portal" pages with too many keywords somewhere on the customer's website. The SEO assures that this will make the page more relevant with more queries. This is not true in itself, because individual pages are rarely related to a large number of keywords. But the most insidious thing is that these portal pages often contain hidden links that lead to other customers of the SEO provider as well. These portal pages take link traffic from the website and direct it to the SEO and its other clients, which may result in websites with offensive or illegal content.
Finally, avoid engaging in link scams , such as buying links from other websites to increase your ranking, as this goes against Google's quality guidelines and can result in manual action being taken against your website or only a portion of it , negatively impacting your website's ranking.
If you feel that your SEO has deceived you in any way, you should report it.
The Federal Trade Commission (FTC) in the United States handles complaints about deceptive and unfair professional practices. To file a complaint, go to: http://www.ftc.gov/ and click Submit a Complaint Online or call 1-877-FTC-HELP or send a letter to:
Federal Trade Commission
CRC-240
Washington, DC 20580
If the complaint is directed against a company located in a country other than the United States of America, please file it at http://www.econsumer.gov/ .
Helpful tips
Be wary of SEO providers, web consultants, or agencies that send you emails without notice.
Surprisingly enough, we also received the following unsolicited emails:
"To the owner of the website google.com,
I have visited your website and noticed that you are not listed in most of the major search engines and directories..."
Be as vigilant about spam emails about search engines as you are about messages about “sleep fat burning” weight loss pills or requests for help transferring money from deposed dictators.
No one can guarantee that any website will be ranked first in Google search results.
Be wary of SEO experts who claim to guarantee rankings, claim to have a "special relationship" with Google, or state that they provide "submission priority" in Google results. There is no priority submission for Google. In fact, there is no way to submit a website directly to Google other than by submitting through a URL inspector or by submitting a sitemap , and you can do it yourself.
Be careful if the company is being conservative or hasn't clearly stated what it intends to do.
Ask for explanations if anything is unclear. If your SEO creates deceptive or misleading content on your behalf, such as portal pages or "limited value" domains, your entire website may be removed from the Google index. Finally, you are responsible for the actions of any companies you use, so it is best to be sure that you are fully aware of how these companies intend to "help" you. If your SEO provider has FTP access to the server, they should be prepared to explain all the changes they're making to your website.
You should never be required to add a link to an SEO provider.
Avoid SEO providers who talk about tricks to boost your links or submit your website to thousands of search engines. These activities are usually completely useless and don't affect your website's ranking in the results of major search engines, at least, these activities can't affect your ranking in the way you might see positive.
Choose wisely.
When you are considering dealing with an SEO service provider, you should first do some research and studies on this area. Of course, one way to do this is by using the Google search engine. Google does not provide reviews about specific companies, but we have come across companies that call themselves SEO experts and have practices that are clearly beyond the scope of acceptable business conduct. Be careful.
Leading Google search results is not enough you need to raise your CTR
While Google never sells better search results, there are several other search engines that combine pay-per-click or pay-for-inclusion results with regular web search results. Some SEO providers promise to raise your website's ranking in search engines, but your site is placed in the ads section instead of the search results. Some SEO providers change bids in real time to make you believe that they are "in control" of other search engines and that they are able to put themselves in the position of their choice. This kind of scam doesn't work with Google, because our ads are clearly labeled and independent of our search results, but be sure to ask any SEO provider you're considering about fees for permanent inclusion in search engine results and for temporary advertising.
What other things should I watch out for?
There are warning signs that you may be dealing with a fraudulent SEO service provider. These signs are too numerous to list in an exhaustive list, so if you are in any doubt, follow your intuition:
Owns shadow domains
Places links to his other clients on portal pages
Offers to sell keywords in the address bar
Does not distinguish between actual search results and ads that appear on search results pages
It guarantees you a certain ranking, but by using vague, long keyword phrases you can get it effortlessly
Works with multiple aliases or fake WHOIS information
Gets traffic from "fake" search engines, spyware, or malware
Has domains removed from the Google index or not listed in Google