Creating a website for your new business or blog is fun for a marketer to ask for your SEO and SERP rankings.
The most important reasons for having an SEO optimized website on your site are all together.
They ask because they're interested, but if you're new to selling or sharing online, you may not know exactly what SEO and the terms associated with it or why it's important.
SEO is very important, so let's take a look at why. You will then be able to ask your marketing friends for their tips on earning premium answer box on SERPs, optimizing voice search , and other fun stuff and games for them.
What do seo and SERPs mean
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SEO means search engine optimization, and it's a very accurate way of saying that you're doing all the right things to find them in the searches people do on Google, Bing, and other search engines.
SERP is a search engine results page, and it's the screen full of links you get when you search for something specific, for example, "What does SERP mean?" The SERP Rank indicates the position of the site on that results page, the higher the ranking the better.
Now that we've defined our terms, let's take a look at why SEO is so important.
SEO helps people find your website
As of this writing, there are 1.8 billion websites on the web , and a new one is published every second.
These stats aren't discouraging - the web is crowded because it's an effective way to reach people. Take it as proof that choosing your domain name, building your site, and publishing your content are the first, not the only, steps to reaching your audience.
?How important is search engine optimization
A few years ago, I watched a startup business without SEO software fail to appear on the first SERP for keywords that make up their domains and business names.
The owner went to great lengths to choose the domain name according to all the best practices for search results: location + business type. This person even named the company to go along with the URL. It was a perfect choice and a minor miracle that the domain name was available, and with good SEO it should have been a lock for first place in search results. But there was no implementation of SEO on the site, no keywords were included in the site copy, and no links were generated. And no single page results—these all went to competitors with less than perfect names but powerful SEO software.
SEO helps you connect with local customers
Connecting with the audience is vital for every website owner, especially those who also run real stores or rely on local customers.
SEO optimization is essential for sites that cater to locals, because most local searches now happen on smartphones, when a customer is ready to buy something. You appear in those search results, and you are likely to get traffic that leads to conversion. Don't rank well in these results, and you will be invisible to your target customers.
The relationship between local searches and mobile users is so important that Google is gradually switching to a “mobile first” site index that will rank sites optimized for mobile higher in search results than sites that don't perform well on smartphones. And since most of us talk to our phones instead of using the key in search phrases, the mobile local search trend is making voice search keywords more important than ever.
The Importance of SEO for SERP Rankings
Earlier, I mentioned a business that failed to appear on the first SERP for its keywords. How important is it to appear on the first page of search results? Wouldn't potential customers carefully review the first pages of results before deciding who to contact?
Overwhelmingly, the answers are "many" and "no".
First page ranking is important because most searchers never skip the first page of results, but appearing on the first page isn't necessarily a golden ticket. This is because the site that ranks first on the SERP gets about a third of the total traffic, with a noticeable drop for each position below it . The #6 site on the SERP can expect less than five percent of the traffic from this search. The higher your site's ranking, the more traffic you'll see.
If you're running a local business, SEO can help you have the most in-demand voice search site ever: Zero. Zero isn't a thing — it's the spoken answer researchers will hear after they ask their phones where the nearest carpet washing place is, or where they can clean a wedding suit in Zagazig. It's called a zero because it comes from the answer box on the results page, not from the list of URLs.
Want to win position zero? Implement rich snippets as part of your SEO program.
Search Engine Optimization (SEO) best practices help your business shine on other platforms
Keeping abreast of current SEO practices is helpful, but it can pay off in ways that go beyond search rankings. As Pete Roessler wrote at Inc. , “Good SEO works on any searchable platform.”
If you cross-list your merchandise on marketplaces like Etsy or eBay, knowing how to research, optimize, and use keywords can help you generate more sales.
The same goes for marketing on Facebook, Instagram, and other social media platforms. People often search social media by keywords and hashtags for things they want to buy.
If you are a service provider, include SEO keywords in your listings on professional and local business directory sites so that people who need your expertise can find you.
SEO helps you get the most value out of your content
Good content isn't cheap, even if you're creating it yourself, that means it's possible to buy the content. The time you spend writing blog posts and product descriptions , taking and editing photos, and creating videos or podcasts is a real investment, and SEO can help drive better returns.
Instead of converting content in the hope that it will go viral, help him find the right audience by using the most relevant keywords. As your audience grows and draws on your educational videos, for example, about refinishing furniture, you will create the kind of trust and authority that leads these people to look for your online store when they need to refinish products and supplies.
Good SEO can help you improve the direction of your website
A good ongoing SEO software can help your site by keeping your content and decision making processes focused. For example, if your converting visitors come to your site with searches for “indoor herb garden lighting,” but non-converting visitors come to your site with searches for “herbal bath products,” you know where your content is focused and/or your product offerings.
Setting up and maintaining your SEO software takes time, but it is essential to the success of your website. You can use our SEO Basics guide to get started, and you can use eCommerce SEO tools . You can also save time by letting the experts in SEO services at DoctorMega handle it for you.