Does Blogging Really Help SEO? For any question or need you have, you know Google is there. For many people, the very popular search engine is their first stop when trying to search for just about anything.
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The most important 6 points that will help you in your blog in terms of improving SEO
This means that no matter what type of website you have, if you want people to find it, you need it to appear in a search engine. And this is difficult.
One of the best things you can do to improve your chances of getting high in search engines is to start a blog . Find out why here!
Yes it is. This is the simple answer. But having a blog is not in itself a ranking factor.
Blogging is really beneficial for SEO because it helps with a number of things that are important ranking factors. When you have a blog that is regularly updated with quality blog posts and topics relevant to your audience, it can make a huge difference in how your website overall performs in the search engines.
There are 6 reasons that blogging can really help SEO. Let's get started
Blogging keeps your website up-to-date and fresh
If you come across a website that you realize hasn't been updated in years, you will likely immediately lose some confidence in the information you see. The company he represents may have completely ceased operations or the website may provide information that has been completely debunked or changed since the last update.
Google does not want to provide outdated information to researchers. Websites that are updated regularly indicate that the website is alive and offers new content . It also gives search engine algorithms an added reason to index your website more often, making it more on the radar over time.
You probably won't have a reason to update your homepage frequently (and it wouldn't necessarily be a good business move to do so), so a blog is a much more practical tool for adding new content to your website on a regular basis.
Blog keeps people on your website for longer
Google's number one priority is to provide people who search with the information they're looking for, so they'll keep coming back to Google again. If someone clicks on the first link, finds it unhelpful and immediately leaves to return to the search page - this tells Google that the first result was not as useful as they thought. On the other hand, when someone clicks on a result and stays on the website for a while, it signals to Google that the site is actually very useful.
Although Google hasn't explicitly said that the time people spend on your website once they get to it is definitely a ranking factor, they have made other statements that make it clear that it's something they pay attention to and convey value to.
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A person who comes to your website from a blog post that appears in search results will have more reasons to stay for a while and read everything than someone who lands on a page with less text or information.
This becomes more the case with longer and more comprehensive publications. SEO researchers have found that long blog posts tend to perform better than shorter posts — the average first page result on Google is about 2,000 words.
Blogging helps you target long-tail keywords
A lot of people start doing search engine optimization (SEO) with the goal of targeting the keywords that are most relevant to your business. For example, if you sell heavy equipment, you want to appear on the front page of the term “heavy equipment.”
While that's a good goal, unless you're the largest heavy equipment brand in the country, you'll likely struggle to get to the top of this search. SEO is a really competitive advantage. The best bet for most brands is to search for longer, more specific keywords that people are searching for that are relevant to the business and try to rank them.
These are called long tail keywords and are extremely important to any SEO strategy. Half of all searches are for terms of four or more words. But it can be embarrassing trying to incorporate them into your product pages. However, they are the perfect type of term to target in a blog post. A shop that sells heavy equipment can use their blog posts to provide information on terms such as “heavy equipment for sale in Egypt” or “heavy equipment for sale in Germany”
These searches do not attract as much traffic as “heavy equipment” does, but they come from people clearly in your target audience of merchants, and if you can get to the first page, you will get more traffic from these topics than you will on the fifth or tenth page for the most common terms.
Blog gives you opportunities for internal linking
A lot of SEO is about links and internal links are the easiest links you can get as you can create them yourself. Failing to include internal links on your website that direct users from one page on the site to another is one of the simplest SEO mistakes you can make.
While you can probably find some good in-house linking capabilities on the home pages of your website, once you start publishing blog posts, the opportunities will really thrive. When you add more pages on diverse but related topics, you add more opportunities for those pages to link together naturally.
Each time you do this, you can strategically use anchor text to better tell Google which page you're linking to — reinforcing their relevance to the target keywords in how the algorithm sees them.
The quality blog gives other sites more reasons to come back to your site
These internal links are important, but the hardest part of SEO is earning external links. In order for Google to see your website as trustworthy and reliable, other sites (and professional sites) must link back to your site. It is not impossible to get external links without a blog, but it is much more difficult.
When you write a blog, you fill your website page after page with valuable information. Anytime another website decides that it is beneficial for its readers to direct them to useful information on a different site, there is a much greater chance that your website will provide that information that is worth linking to if you have a bunch of great blog posts.
Research supports this. HubSpot found that companies with a blog on their website earn up to 97% of inbound links . It makes sense that more websites will link to that really helpful post you wrote about how to find the best picky Valentine's Day gift instead of your home page.
Blog helps you connect with your audience
This is not a direct binding factor like links, but something that contributes significantly to binding factors. When your audience reads a post they like, they are more likely to share it, bring more traffic to it, come back to your website again to see more of your content and possibly sign up for your email list. When you get a lot of traffic and repeat visitors, it shows to Google that people like your website and raises your authority in their algorithm.
And while this is pretty cool from an SEO perspective, in the end it's more important to your website's success than your place in the rankings. The people in your target audience who visit, connect with your website and become regular followers are more valuable than any number 1 jump on Google (which is the whole reason you want your site to start at Google).
A blog is a good way to make those connections and start an ongoing relationship with the people you want to reach.