A look at SEO and its techniques such as white hat and black hat analysis of links, keywords, meta tags and content optimization
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I know that everyone sometimes finds it difficult to understand the field of SEO and how to apply it, so I brought you today an article with a simplified explanation, especially for beginners in this field, in order to understand the basics of this science in a distinctive and easy way for you to take ideas and understand the information it contains.
Search engine optimization (SEO) is a group of techniques that enhance the understanding of the topic, content of a page or the totality of the pages of a website by search engines known as oganic (natural or free), this process seeks to improve the visibility of websites on the pages of resultsThe search engine (Google Yahoo …), by providing the maximum amount of information about the content of a web page to the search engine robots, based mainly on keywords related to the main topics of the site.
A site is generally assumed to be well positioned if it is among the top ten results of keyword research specifically related to the site's main themes.
Mistakes you make when converting to your site
SEO techniques
Web site optimization by developing various internal technologies: content accessibility, semantic coding, improved tree structure, internal threading of pages, addition of new content. But there are other external factors that will strongly affect the site's standing in the eyes of search engines; The number and quality of external links linked to internal content, and the signals provided by social networks are all factors that influence positively.
Link Analysis
Search engines have the ability to read the content of URLs/pages as text. If it is true that optimizing a website's positioning starts with the quality and relevance of its content to browsers, everything is important in optimizing a website at the level of search engines, including the paths, the URL links of each page.
Search engines read very well the URL text and thus the latter are considered the best keywords, which may explain their high prices. For example, if the domain name Jamal.com hosts an MP3 website, it is better to name its pages Jamal.com/mp3.html instead of Jamal.com/page_1.html. Google analyzes sites as a visitor, so the URLs must be logical and relevant to the content of its pages.
White hat and black hat techniques
SEO is dealt with in different ways, we can generally divide it into two basic techniques, which is what is called the “white hat” and the “black hat”. White hat technology is based on creating high quality, user friendly content. One of the most important characteristics of this technology is the use of accurate and appropriate keywords, building internal and external links “Link Building”; That is, creating good content at the level of “blogs” and “directories” to get backlinks. As for the black hat technique, it depends on the use of all available means, such as buying links in bulk or adopting the method of hiding texts saturated with keywords by making them the same color as the background or giving them a transparent feature. This technique leads on several occasions to remove sites that rely on it from the index of Google or other search engines.
Choose keywords
Before starting the SEO process, it is necessary to define and choose the keywords. There are different targeting strategies that can be relied upon, we may mention, for example, the method of targeting general requests (TV, apartment, cheap flights…), despite the competition that these requests know ”, however, they include a large volume of user traffic. On the other hand, methods that rely on the “Long tail” technology target a specific audience. If using this strategy it is necessary to use a large number of key phrases.
To select your keywords, there are several tools
Google AdWords Keyword Suggestion Tool.
search suggestions provided by engines;
Tools like SEMrush.
Keywords are ranked based on several criteria:
potential traffic volume;
estimated conversion rate;
The competitiveness of the word.
To improve content, you should consider:
Determine what users are searching for (= what keywords are used)
Adapting the editorial line based on the dictionaries used by Internet users, thus organizing the contents of the site according to the user's needs
Skillfully write URLs based on content, transfer them effectively (HTTP) and format information correctly and neatly (HTML).
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Meta-Tags
Meta-tags have several characteristics: providing the title of the page and a summary of its contents, informing bots about certain details of the site, such as language, type of page being browsed, character encoding used, author of the page, etc… Meta tags are also used to redirect Browsers refer to another page automatically, to prevent caching and to have the page indexed by search engines.
The meta tag that respects the Hypertext Markup Language for creating web pages is confined between the <head> and </head> tags at the beginning of the page, as follows:
<meta name="robots" content="all, index, follow" />
This meta tag gives directions to the bots to monitor and search the page. However, the bots default guidelines are precisely that way, making it unnecessary to use this tag with the “All,Index,Follow” attributes. The reverse code is as follows:
<meta name="robots" content="noindex, nofollow">
Log analysis
The bots, when they reach the site, leave a fingerprint on the server in the log file. Their passage is recognizable by a unique "signature".
Optimizing content
With regard to the content of the sites, the trend has become oriented towards the semantic search proposed by Google because this search method suits the way questions are formulated by users on the Internet, especially with the technology of voice requests completed from the phone.
Position tracking and indexing
Indexing monitoring to verify that the engine always recognizes the page that interests us. It is practically not useful to register sites in search engines if they are already indexed.
Monitor positions to improve the site's ranking according to the keywords that are important to us.
Tracking indexing in thematic and general directories should be carried out frequently to maintain the popularity gained or to improve it by increasing the number and quality of backlinks to the site.
SEO Success Factors (Search Engine Optimization)
SEO Standards
There are hundreds of criteria used by GPS algorithms, and here are some of the most important ones:
Page Popularity
The importance of linked pages
Page links text
Page relevance
Page Confidence Index
Seniority of the site
Domain Name Authority
Page Rank
The quality of the links on this page
?What is the benefit of SEO
SEO is often seen as a good way to avoid spending huge amounts of money on advertising campaigns by improving your organic organic search engine rankings. But thinking that SEO will put you among the top ten results on Google within a short period is wrong, so whoever wants to invest his time and money in this process should take into account that improving the ranking of a site requires a well-thought-out set of keywords and a period of time that may be longer In months or years.