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If you own a blog or website and you are a beginner, here you need to learn the basics of SEO or learn SEO in order to be able to raise your site or blog in search results and appear on the first pages. In this article, I will explain SEO for beginners in various fields, and this is a seo course for beginners . This is a professional seo course through which seo will be explained in detail , which will qualify you after reading this entire article and get to know what seo is and what it is said on your site, as well as knowing what is the duty to do and what is the duty to be forbidden.
This is in order to apply together these steps on our blogs or sites and to avoid any errors that would lead to the collapse of the site or the blog by search engines and a drop in its rating.
1- SEO Basics and SEO Explanation for Beginners
2- What is the definition of SEO
3- What is your site traffic or visitors
4- What are the organic search results
5- How is the number of visits to any website calculated
6- What is the benefit of using SEO on your site
7- Why do we need SEO in our website
8- Why is SEO so important to your website
2-Search Engines
1- What are search engines
2- What is the best search engine
3- What is the most popular search engine
3- Google
1- Why is Google the most popular search engine
2- How does the Google search engine work
3- What are search robots
4- How do Google search engine bots work
5- What is the role of search robots in the field of SEO for your site
6- How do search bots or Google search spiders reach my site
7- How to make sure that Googlebot accesses your site and is not blocked from accessing it
8- What is the definition of indexing in Google Search
9-How long does it take Google to index a new site
10- How do Google's search algorithms work
Ranking factors for any website in search engines
1- How many factors does Google use to rank web pages
2- What are the most important search engine ranking factors?
3 How SEO Works
1. Optimizing the structure of the site from the basics of SEO for beginners
2. Content Optimization
3. Dealing with reptiles
4. Website promotion and analysis
6- Conclusion
1- SEO Basics and SEO Explanation for Beginners
2- What is the definition of SEO?
seo is an acronym for search engine optimization. Search Engine Optimization (SEO) is everything you do to increase traffic to your website that comes to your site through organic search results on search engine platforms like Google and Bing.
What is your site traffic or visitors
Website traffic is anything that visits your website. This includes both actual human visitors and automated programs (called bots). These visits either come from search results for your site through search engines or through direct natural visits or paid visits in exchange for advertisements on your site.
What are the organic search results
Basics of SEO for beginners in showing the types of visits from Google
When someone types something into a search engine, search results are shown to them via pages containing results for the term they are searching for.
Each search results page contains two types of results: paid and organic.
Organic search results are search engine results pages that appear because of their relevance to the term being searched for.
In contrast, paid search results are advertisements in which an advertiser pays to display their ads so that they appear when someone searches for a term related to paid advertising.
How is the number of visits to any website calculated
Website traffic is measured by a specialized website analytics service by adding JavaScript code to your web pages. This code is usually generated by the service you use to measure website traffic throughout the day.
Depending on the service you are using, the code may track all visitor movements and traffic sources, for example: the number of visitors to your website, how long they stay, the pages they visit, the browsers they use, where they are, etc.
Currently, Google Analytics is perhaps the most popular website analysis service, which is a free service from Google and is considered one of the most accurate tools in this field.
What is the benefit of using SEO on your site
If done correctly, SEO will benefit from it in four ways:
1- Allowing your website to appear in search results for the most profitable search queries, especially if your site content contains those keywords targeted by users also called the main words .
2- It improves your site’s rankings with search engines – that is, the position in which a page or pages from your website appear in search engine results.
3- It makes the best page of your website appear in the results of each individual search query or the home page.
4- It improves your website's click-through rate - the percentage of users who click on your result instead of others.
Why do we need SEO in our website
You need the types of SEO on your site to increase your chance of appearing on the first pages through free searches on different search engines . According to some estimates, a total of 6.5 billion searches are performed daily. And since higher-ranking search results get almost all of this traffic, you need to configure your site for search engines to get it to the top of the search results pages.
Why is SEO so important to your website
Optimizing and optimizing your site for search engines is the only way to rank higher in search results without paying for advertising, i.e. through free search. Also, search engine optimization (SEO) helps you maximize the benefit of search engines as a free and powerful marketing channel for your website.
Leading Google search results is not enough you need to raise your CTR
2-Search Engines
1- What are search engines
Search engines are web-based services that find and identify the items on the Internet—usually web pages, images, or videos—that best match the user's search queries.
2- What is the best search engine
The best search engine is the search engine that provides the most relevant results for a search query written by the user, in the fastest way possible, via a neat and easy-to-use interface and provides additional options for broadening or narrowing the search.
3- What is the most popular search engine
With 79% of the search market share, Google is the most popular search engine, by far. In fact, one can claim that the online search market is monopolized by the users. The list also includes other popular search engines such as Bing, Baidu and Yahoo, but they do not rise to the giant Google due to its development and continuous updates.
One of the basics of SEO for beginners is to know the most popular search engines
Why is Google the most popular search engine
Google has become the most popular search engine because it brings the right product at the right time, giving you high search accuracy and speed.
Google has developed a revolutionary technology that delivers relevant search results that are more than 90% or close to what is required. This was done in the absence of any updates
On the algorithms or a major revamp of the then search leader Yahoo, this allowed Google to quickly overtake Yahoo and become the de facto search engine of choice for the world.
Another factor that played its part in Google was that it gave a great user experience. As it is the only search engine that delivers results that are relevant to your search queries, that is why Google has built a wide loyal user base.
Finally, by successfully creating a very profitable source of income in offering pay-per-click advertising, Google was able to attract the best talent and continue to innovate and also create a huge pool of innovators dedicated to the future acquisitions of search technologies, all of which they used very effectively to strengthen their leadership position and protect themselves against competition .
How does the Google search engine work
In order to see what is shown in search results among the thousands, even millions of web pages with potentially relevant information, Google focuses on three things:
1- Crawling and Indexing – First, long before any search query is written, Google webpage crawlers work tirelessly to discover and process the information in web pages and publicly available content. Once discovered, it stores and organizes this information in its own database, called the search index .
2- Search Algorithms – When you type a search query into Google, its ranking systems sort hundreds of billions of web pages in the search index to give you useful and relevant results in a fraction of a second.
3- Helpful responses – At the same time, Google makes sure to present search results in a range of rich formats to help you find the information you're looking for quickly.
?What are search robots
Web crawl is the process of discovering new content on the Internet performed by a web crawler. A web crawler, sometimes called a spider, is an Internet bot used by a search engine that systematically surfs the Internet, searching for publicly available information.
? How do Google search engine bots work
Google's web crawler, called Googlebot, is a program designed to discover new and updated pages for inclusion in the search index. Due to the enormity of the Internet, Google uses a large group of computers to perform this task.
Google's crawl process begins with a list of web page URLs, which are generated from past crawls, and to which are added sitemap data provided by webmasters.
As Googlebot visits each of these websites, it detects the links on each page, and adds them to its list of pages for crawling.
New sites, changes to existing sites, and expired links are noted and used to update the search index. That is, search robots monitor every change in any website listed in Google Webmaster Tools .
? What is the role of search robots in the field of SEO for your site
Making sure that web crawlers, especially Googlebot, can reach your website is one of the cornerstones of any search engine optimization
Simply put, until Googlebot crawls and indexes your web pages, there is no chance of generating any free traffic from Google for your site. You will not get any targeted visits from Google.
?How do search bots or Google search spiders reach my site
Googlebot uses a complex automated algorithm to determine which sites to crawl, how often to crawl, and how many pages to fetch from each site. There is no way to influence this process, because Google does not accept that crawls are purchased for some sites to be further archived.
But it is a free, safe and fair process. Increasing archiving and its strength regarding your site is due to the strength of the content, the extent of the user’s experience and satisfaction with your site, and the extent of its interaction with the topics of your site or blog.
However, one thing you can do is make sure Googlebot knows about you. Here's how:
Make sure that Googlebot is not blocked by your site's bots file .
Add your site to Google Search Console.
Create a sitemap and submit it to Google Search Console.
If you recently added or made changes to a page on your site, you can ask Google to re-index it using the Fetch as Google tool .
?How to make sure that Googlebot accesses your site and is not blocked from accessing it
Preventing Googlebot from accessing a site will make Googlebot unable to crawl and index the content of that site. This can also result in a loss of ranking in Google search results for previously indexed web pages.
If you suspect that Googlebot may be denied access to your site, sign in to your Google Search Console account and check the following:
Messages – Google will usually display a prominent message if you are preventing Googlebot from crawling your site.
Crawl Errors - Review the list of crawl errors and look for any pages that you think should be indexed. If such pages are reported in the list of crawl errors, it means that Googlebot ran into a problem when it tried to crawl this URL.
Fetch as Google – When you find a URL issue, use the Fetch as Google function to get more detailed information on what the issue is.
? What is the definition of indexing in Google Search
Google indexing is the process of adding your website information to the search index. Googlebot processes every webpage it crawls and compiles a huge index of all the words it sees and their location on each page. In addition, Google processes the information included in the site description, such as title tags, ALT attributes for images, etc.
?How long does it take Google to index a new site
On average, it may take 2 to 3 weeks for Google to be able to index a brand new site. A lot depends on the quality of your website and the work that has been done to optimize it for search engines.
? How do Google's search algorithms work
In order to analyze what you are looking for and the information that will return to you, Google has to rank hundreds of billions of web pages in its search index in a fraction of a second. To do this, Google's ranking systems use a series of algorithms that do the following:
Word analysis - Google attempts to understand the meaning of the search and determine which strings of words to search in the search index. This also includes interpreting misspellings, understanding synonyms, and applying some of the latest research on natural language understanding of the indexed site.
Search query matching – At the most basic level, Google analyzes how often and where keywords relevant to a query appear on the page. They also analyze if the pages contain relevant content or if they are written in the same language as your question as well.
PageRank – Using hundreds of factors, Google tries to determine the best web pages that match your search query. This includes freshness of content, good user experience, reliability of the website and domain authority , etc. Google also identifies and removes sites that violate our Webmaster Guidelines.
Ranking factors for any website in search engines
1- How many factors does Google use to rank web pages?
When a user enters a query, Google's algorithm searches the index to match web pages and returns the results they think are most relevant to the user. The relevance is determined by more than 200 factors.
2- What are the most important search engine ranking factors?
Google does not release a list of its rating factors for the public. Therefore, SEO experts have to rely on their own testing and (sometimes) guesswork. According to a survey of experts conducted by MOZ , the most important factors that led to search engine rankings are:
Search engine ranking factors are one of the basics of SEO for beginners
1- The quantity, type and strength of backlinks unique to your site.
2- Links related to the content of your site.
3- Domain popularity and strength is measured by page rating, etc.
4- Domain trust is measured by TrustRank, etc.
5- Distribution of the authority on all pages of the site / importance of linking with others / popularity and fame of the site.
6- Backlinks from the websites of your geographic region or target language.
7- The ratio of links to your site’s brand terms or target keywords in the anchor text.
8- Speed in obtaining backlinks to the site.
9- The extent of the trust that the site acquires from the external links that refer to it.
Page Level Link Metrics (Significance: 8.19 out of 10) - These are the factors associated with inbound links (backlinks) for the page you want to rank:
1- Quantity of explicit links from sites with high authority.
2- The positional importance of linking pages within your site ( internal links ).
3- The topical importance of linking domains, ie linking to other sites of the same domain.
4- Diversity of text link links to the page, that is, with different words that refer to the content of the site.
5- The amount of links to the site from the sites of well-known brands.
6- Quantity of unique link domains on the page, i.e. the diversity and number of internal links.
7- Trust by linking to high-quality pages / trusted sites.
8- The status and strength of the incoming links to your site ( external links ).
9- Page popularity as measured by algorithms like PageRank, etc.
10- The speed of browsing the site.
11- Quantity of links that use the keyword as anchor text for partial match.
12- An initial amount of links that use the keyword as anchor text exactly the same.
13- The strength of external links pointing to the page.
3. Keyword and Page-Based Content Metrics (Significance: 7.87 out of 10) - These are the factors that evaluate the quality and relevance of a web page's content:
1- The uniqueness of the content on the page ie unique content.
2- The freshness and renewal of the content on the page.
3- The length of the content on the page.
4- The page contains Schema.org or other organization data.
5- Format the content on the page.
6- Using images on the page.
7- Use rich media (video, slides, etc.)
8- The page contains Open Graph data and/or Twitter Cards.
4. Keyword Level Features of Canonical Pages (Significance: 6.57 out of 10) - These factors evaluate other aspects of the web page that are not specifically related to the search query:
1- The page is mobile friendly (for mobile rankings)
2- Page load speed.
3- The chronological age of the page.
4- The quality of the complementary content on the page, i.e. external sources that support the article such as Wikipedia or Google ... etc.
5- The page supports HTTPS / SSL or not.
6- The author of the article on the page.
7- The page is easy to use on mobile and desktop devices.
5. User Usage and Traffic/Query (Signity: 6.55 out of 10) - These factors evaluate user experience, both domain and page level:
1- Click-through rate on Google search results pages.
2- The amount of searches for keyword, brand name, URL or domain name through Google search engine.
3- The bounce rate of the site.
4- Visits return to this page after the first visit.
5- The structure of the site or the user experience.
6- The period of stay of the visitor on the site.
7- Average browsing rate.
6. Domain Brand Metrics (Significance: 5.88 out of 10) - These are the factors that evaluate the importance of the brand and its relationship to the keyword:
1- The keyword is exactly the same as the domain name.
2- The word is in the domain name
3- The keyword is closely related to the domain name.
4- The keyword is the name of the sub-domain on the same site.
7. Use of keywords at the domain level (Significance: 4.97 out of 10) - These are the factors that evaluate the presence and position of the keyword in the domain name:
1- The keyword is the name of the domain that matches the exact root
2- The word is in the name of the root domain
3- It is related The keyword is closely related to the domain name by entity association
4- The keyword is the name of the subdomain.
8. Features at the domain level and features associated with keywords (Popularity: 4.09 out of 10) - These factors evaluate the quality of the content for the entire site, as a whole:
1- The uniqueness of the content across the entire site, that is, all of its pages are of high quality.
2- Use a responsive design for all devices.
3- Aggregate click-through rate from Google SERPs for the domain.
4- Freshness of the content on the site.
5- The speed of loading the aggregate page of the pages of the site.
6- The total time the visitor spends on the site.
7- The amount of error pages crawled on the site.
8- The age of the domain.
9- The site is linked to more than one author who is highly qualified in making the site's content.
10- The domain contains trust reference pages by users.
11- The website contains contact information for the website owner.
12- The quality of other sites hosted on the same block of IP addresses, which is specific to hosting (the shared server).
13- The length of the letters of the domain name.
14- The presence of commas in the domain name.
15- The period of time until the expiration of the domain name.
9. Page Level Social Metrics (Significance: 3.98 out of 10) - These are the factors that evaluate a web page's performance on social media:
1- Content sharing of a site on social networks.
2- An initial number of LinkedIn posts associated with the site URL.
3- An initial number of Tweets associated with the website URL.
4- An initial number of likes on Facebook and the share associated with the website URL.
5- Comments on posts on social sites.
6- Feeling the social connections and citations that point to the page.
7- An initial number of Pinterest tags associated with a website URL.
8- Upvotes the page on social networking sites such as reddit.
What are negative ranking factors?
Negative search ranking factors will cause your web page or even your entire website to be dropped from search results. The negative ranking factors are:
1- The total number of abnormal links to site/sub-domain pages on other sites.
2- The site contains duplicate content
. 3- The site contains pages with poor content .
4- Excessive amount of internal links per page.
5- Not suitable for mobile phones.
6- Stuffing keywords in articles in a crude manner.
7- Using programs to publish website links in the form of spam or spam.
8- The site has a relatively poor user experience.
9- The site is slow in browsing.
10- The site contains backlinks from weak or punished sites by Google.
11- The total amount of ads on the page is high.
12- The site contains a large number of 404 error pages that have not been fixed.
13- Important pages of the site are blocked from archiving through Google by robots.txt file.
14- The site has many links that have been rejected by Google and appear in the webmasters dashboard.
15- Some pages contain a duplicate title tag.
16- The site has problems using desktop devices in addition to mobile devices, as mentioned above.
17- The site contains a duplicate meta description
? How SEO Works
Here are the best practices for search engine optimization as recommended by Google. It applies to all websites, regardless of their theme, size, language, etc.
1. Optimizing the structure of the site from the basics of SEO for beginners
2 Optimizing the structure of your
URLs Easy-to-understand URLs can make Googlebot crawl your pages better. It also makes it easier for those who want to link to or visit your content. Finally, the page URL is displayed as part of the Google search result, just below the page title.
Things to do about your site:
Use words in URLs.
Use a directory structure that makes it easy for visitors to know where they are on your site.
Provide a single copy of the URL to access a specific document.
Things not to do with your site:
Use long URLs of more than 60 characters.
Choose generic page names such as “page1.html”.
Use of duplicate keywords.
There is a deep overlap of subsections in choosing names for them that do not refer to their content, such as “… / dir1 / dir2 / dir3 / dir4 / dir5 / dir6 / page.html”.
You have multiple URLs and they lead to the same content.
Use single caps for URLs.
1.2. Make your site easy to navigate between pages and sections.
Website navigation is important in helping Google understand the content on the site.
Things to do about your site:
Make it easy for users to move from general content to more specific content.
Use text mostly for navigation links and menus.
Create a sitemap and put it in front of the site ( an HTML sitemap ), and use an XML sitemap.
Make a custom 404 page that directs users to your site's home page.
Things not to do with your site:
Create complex navigation menus or link each page on your site to more than one page.
Getting users to click through many links to get to a particular page.
Navigation within your site is entirely dependent on drop-down menus, images or animations.
Allow indexing of 404 error pages in search engines and not remove addresses from Google.
2. Content Optimization
Create unique page titles 1
Create unique and accurate page titles
Besides being an important element of SEO, the title tag will also appear in the first line of search results. If the words in the title tag match the words in the search query, then those words are in bold. This helps users realize that the page is relevant to their search.
Things to do about your site:
Choose a title that effectively moves the topic of the page's content to the first pages.
Create unique title tags for each page.
Use titles that are short, but descriptive.
Things not to do with your site:
Choose a title that has nothing to do with the content on the page.
Use default or ambiguous titles such as “Untitled” or “New Page.”
Use a single title tag on all pages of your site or a large group of pages.
Using addresses that are too long are not useful to users.
Include unnecessary keywords in your title tags.
Create a unique page description
. Take advantage of the “description” meta
tag Description or meta tags are important because Google may use them as snippets of your pages in search results. Just as with the title tag, the words in the snippet are in bold when they match the user's query.
Things to do about your site:
Write a description that will tell your visitors to search engines that if they see your site description tag in the search result, it will match what they are looking for.
Use unique descriptions for each page.
Things not to do with your site:
Write a description tag that has nothing to do with the content on the page.
Use generic descriptions such as “This is a webpage.”
Fill the description with keywords only.
Copy and paste the entire article content into the description tag.
Use one description tag on all pages of your site or a large group of pages.
2.3. Providing high quality content as well as services to visitors
Persuasive and useful content will positively impact your website more than any other SEO factor, because satisfied users will likely want to direct other users to it through blog posts, social media, email, and forums, etc.
Things to do about your site:
Write text that is easy to read.
Keep the topic updated constantly.
Divide your content into logical parts, ie into paragraphs to make it easier to read.
Create new, unique content.
Create content primarily for users, not search engines.
Things not to do with your site:
Write unhelpful text with many spelling and grammatical errors.
Fill the images with words, that is, by writing on them with keywords in the belief that they are useful for your site and for the ease of archiving the images.
Writing long text on different topics within your site without dividing it into paragraphs, subheadings, or layout breaks between paragraphs.
Paraphrasing or copying existing content Any weak article is paraphrasing for weaker content as well which will bring you little extra value to users.
You have duplicate or semi-duplicate themes of your content across your site.
Enter many unnecessary keywords targeting search engines.
Deceptively hiding text from users, but search engines read it.
2.4. Write the best anchor text
Anchor Text
Anchor text – the clickable text that users will see as a link – is used by Google to judge the landing page. It is an important factor in the field of SEO for your site.
Things to do about your site:
Choose a descriptive text for the link that describes the topic referred to accurately.
Format links so that they are easy to discover.
Think anchor text for internal links, too.
Things not to do with your site:
Write generic anchor text like “Click here”.
Use of text that has nothing to do with the content of the linked page.
Link a long sentence or paragraph of text.
Use a design that makes links look like plain text.
Use excessively keyword-filled anchor text only for search engines.
Creating unnecessary links that do not help the user's navigation within the site.
2.5 Optimizing Your
Use of Images Using optimized images can help improve web page rankings as well as bring in additional traffic from image searches.
Things to do with your site:
Use short, but descriptive filenames and alt text that give meaning to the image.
Provide alternative text when using images as links.
Provide a map file of the images and submit it to Google.
Things not to do with your site:
Use generic file names like “image1.jpg”.
Write very long names for pictures.
Use keywords in alternative text or copy and paste entire sentences.
Title tags
2.6. Use Address Tags Appropriately
Headings create a hierarchical structure for your content, making it easier for users to navigate your page.
Things to do about your site:
Use headings to communicate the layout and hierarchy of the page.
Use title tags to have a hierarchy starting at H1 .
Things not to do with your site:
Put unhelpful text in your title tags.
Use heading tags where other tags such as <em> and <strong> may be more appropriate.
Wrongly switching from one title tag size to another.
Excessive use of title tags all over the page.
Place all text on the page in a title tag.
Using title tags for purposes other than presenting the structure, such as highlighting a keyword, for example, and this is a serious mistake.
3. Dealing with reptiles
bots file
Make effective use of robots.txt file
You can decide whether you want Google to crawl or index all of your pages. The “robots.txt” file is one way to tell search engines if they can access and crawl parts of your site.
Things to do about your site:
Use safer methods for the sensitive content of your site, such as the control panel, for example, by placing an order not to be archived by search robots for Google and other search engines.
Things not to do with your site:
Allow crawling of all links of the same topic, which creates a lot of duplicate content for your site and therefore affects its ranking.
no Follow
3.2. Be aware of the rel="nofollow" syntax for links
Using the rel="nofollow" attribute tells Google that you should not follow certain links on your site. This is especially useful for sites with user-generated content, such as blog comments.
Things to do about your site:
Add “no-follow” automatically to the comment box as well as to external links on your site.
Use "no-follow" when you want to return to a website, but don't want to move your authority to it.
Things not to do with your site:
By mistake adding “nofollow” to all of your internal links.
4. Website promotion and analysis
5.1. Promote your website in the right ways
Effective promotion will result in faster site discovery by those interested in the same field as your site.
Things to do about your site:
Place ads for your site in well-known blogs on the Internet that have a large number of visitors and are of the same specialization as your site.
You should take advantage of social media to publish your site as well as advertise it there if it is new, such as using Facebook ads.
Communicate with website owners related to content similar to your site's content.
Things not to do with your site:
Promote every new article you create on your site.
Promote your site by rotating blogs by linking your site to more than 5 blogs for you, and this is a mistake that Google rejects.
Using random links and spam replies with links from your site to link with external sites.
Purchasing links from another site in order to gain PageRank rather than natural traffic.
5.2. Take advantage of free webmaster tools
?What is Google Search Console
The Google Search Console helps webmasters to better control how Google interacts with their websites and to get useful information from Google about their site. Where you are allowed to:
Learn which parts of your site Googlebot has problems crawling.
Submit to Google with an XML Sitemap for your site.
Analyze and create a robots.txt file.
Remove URLs that have already been crawled by Googlebot that have expired or have been changed.
Identify issues with meta tags for title and description.
Understand the most important searches used to reach the site.
Get a glimpse of how Googlebot sees pages.
Remove unwanted sitelinks that Google may use in results.
Receive notifications of violations of quality guidelines and request that the site be reconsidered.
Web analytics software such as Google Analytics is a valuable resource for analyzing your website traffic. Where you can use it for:
Gain insight into how users arrive and move within your site.
Discover the most popular content on your site by visitors.
Measure the impact of the improvements you make to your site.
Conclusion
There is a lot more to SEO than what is mentioned in this guide, but if you do only part of what is recommended, you will be ahead of most of your competition.
I hope that I have succeeded in explaining the basics of SEO for beginners .
With my sincere greetings to you
, any question about this topic, leave me in the comments box to respond to it