Search engine optimization (SEO) is the practice of making changes to your website so that it ranks higher in search engine results. Doing so can increase the number of visitors your website gets, sometimes dramatically, resulting in improved conversion rates and increased sales. With search engines updating their ranking criteria regularly, SEO is an ongoing process. Here are eight ways to improve SEO and help your site rank better.
Take advantage of long tail keywords and low competition
It is very difficult for most websites to get a good ranking for highly competitive keywords just because the websites with the highest authority will dominate the search results. If you sell iPhones, for example, you won't beat Apple or major retailers like Vodafone, Etisalat and Orange, for a place on the front pages.
The best chance of ranking comes from using long and less competitive keywords, such as 'best new iPhone deals UK'. Since these keywords will be used by far fewer people, many major websites will not target them, meaning they are more likely to show up in the best results.
Put the keywords in the right places
As far as search engines are concerned, the placement of keywords on the page indicates the topic of the content. If you're writing a blog post about holidays in St. Ives and want to rank for that term, you'll need to include it in the title, meta description, at least one subtitle, and sometimes in the rest of the content. You'll also need to include relevant keywords and make sure your keyword density is within acceptable limits (too low, the page won't look relevant; too high, and can be misunderstood as keyword stuffing and low ranking.) There are some useful SEOs and Tools that can help you improve keyword positioning .
Write addresses for people
While search engine algorithms are designed to find pages that provide users with great search experiences, some people believe that they can improve a website's ranking by using titles that are nothing but a string of keywords. Search engines know better than to rank them, simply because they understand how meaningless headlines are to users. Furthermore, the lack of clarity in these types of headlines means that if they are ever labeled, few people will have to click on them. Include your keyword in your title, but make sure it makes sense when people read it.
Check your competition
Did the competition outpace your web pages in search results? If so, it's not necessarily that you're doing something wrong, there's a good chance they're doing something better. Finding out exactly what it is can help you make important SEO changes to improve your ranking. Competitor analysis has become an essential SEO feature, and if you want to keep up with your competition, this is something you should consider.
Make your website mobile friendly
Smartphones have become such an ubiquitous part of everyday life that we now do much more web searches on our phones than we do on computers. Search engines have not been slow to notice this and rank websites higher if they are optimized for mobile viewing.
Thus, mobile compatibility is a major aspect of modern SEO. In addition to using a responsive template , you will also need to carefully analyze how well each element of your website renders and works on mobile, for example, is all text readable, buttons or navigation elements are too close to each other, so It's hard to click the right button, do popups prevent people from using the site, etc.?
Keep your website updated
Search engines are like active websites, i.e. those that are constantly adding new content and updating old pages so that what is on the internet is fresh, up-to-date and relevant. A blog post about the latest TVs that rated well three years ago won't maintain their spot because these "newer" TVs will now replace newer TVs. If you want to improve rankings, research the age of your posts, whether what you are saying is still accurate and make sure that new content is constantly being added. If you don't have any new content for products or services to add, start writing a business blog .
Make your site load and respond faster
Google's recent Core Web Vitals algorithm update puts more emphasis on how quickly your website loads and responds to user interaction. From a search engine optimization (SEO) perspective, the faster your website is, the higher its chance of ranking well. While the most important component of a site's speed is web hosting (and this includes server performance and the type of hosting plan you've chosen), there are other things you can do to improve load times and response. You will need to analyze your site to see which areas need improvement.
Make use of the right tools
As SEOs advance, tools are available to website owners to help them improve their SEO. In the past, many of them were a reserve for large corporations and SEO agencies, some costing hundreds of pounds a month. Now, however, new tools are developing that are affordable for small business owners and individuals. This includes DoctorMega, an all-in-one search engine optimization (SEO) platform that analyzes your site, provides regular performance reports, and creates priority tasks to help improve your rankings. It even provides a full set of tools to help you perform the tasks it recommends.
If you want your website to rank higher and attract more visitors, SEO is vital. With over 200 rating criteria to meet, optimizing your website can be a difficult and long-term process. Fortunately, platforms like DoctorMega simplify this process, analyze your site, show you which tasks are most beneficial to you and provide you with the tools to perform them.