How to use Google webmaster tools professionally?

 Google Search Console is one of the most popular and useful tools today for tracking your site's development. Free tools provide a wealth of information that can help you diagnose and fix problems with your website, as well as optimize your site for better SEO insight .

How to Use Google Webmaster Tools Professionally If you are looking for this article in front of you it will help you a lot.

If you are a website owner and do not use this tool, you are definitely missing out on a lot of features that can make the task of your site visits easier and more efficient.

This article includes a guide to everything you need to know about Google Search Console.

URL Inspection Tool

Performance

1- Search results

2- Discover . suggestions

3- Google News

Index Report

Sitemap - Sitemaps

Removals report

Temporary Removals

Outdated Content

SafeSearch Filtering

What is off-page SEO? You will not need another guide!

User Experience Improvements

First try the page experience

Second, Core Web Vitals

Third, the usability on mobile devices

Enhancements Report

AMP . Accelerated Pages

Breadcrumbs breadcrumbs

Sitelinks Search Box

Review Snippets

Security & Manual Actions

Internal and external links

Settings section

Webmaster Tools Explanation Summary

What are webmaster tools?

Webmaster ToolsWebmaster Tools or Google Search Console is a tool from Google that helps website owners track and improve the performance of their websites in Google search results.

The tool provides information about how Google crawls, indexes and serves your websites, get insights into the traffic coming to your site, optimize specific keywords and ensure your site is properly indexed which can help website owners monitor and improve the performance of their sites.

You can also use Webmaster Tools to submit a sitemap, which helps Google understand the structure of your site so that it can provide better results for users searching for your content.

You will receive notifications if there are any issues on your site via email from Search Console so there is no need to log into the tool every day.

How to add your site to Google Webmaster Tools

Adding a site to Google Webmaster Tools is a simple process. You'll need to create a Gmail account if you don't already have one.

Once you are logged into SEO , click on the Add Site button and enter the URL of your entire website. Google will then verify that you own the site and start crawling it for information.

SEO Tools

How do you verify ownership in search engine moderators?

There are many ways to verify that you will choose what suits you the easiest way for you

. One of the easiest ways is to download the HTML file to your computer and re-upload it to the main folder or the public-html path on your site in the server, as in the picture.

search engine administrators

The process of uploading the html file to the server is possible through ftp or the file manager.

Google webmasters

There are also other options to verify ownership, which you will find below. You can choose what suits you best.

google search sites

If you use a WordPress management system, then Rank Math or Yoast SEO will make the verification process much easier without the trouble of adding codes or needing a programming expert and we talked in a previous article about the best WordPress plugins that you can download on your site.

webmaster tools

Explanation of Google Webmaster Tools Settings for Beginners

By understanding how Google crawls and renders your website, you can make improvements from Webmaster Tools that will help your website rank higher in search results.

Now let's get to know in detail about the Google Search Console control panel tools:

Overview

google webmastersIt gives quick details and statistics to the SEO tools such as the number of clicks and a full report on the indexing status of pages and site optimizations.

What is off-page SEO? You will not need another guide!

URL Inspection Tool

search engine administratorsThe URL Inspection tool provides detailed crawling and indexing information about your pages, directly from Google's index. You can use this tool to test any page link on your site to ensure that Googlebot is able to successfully crawl it, render it as Google expects, and understand its content.

The URL Inspection tool also allows you to request that your page be re-indexed and update the indexing of your old page if you have made important changes and want those changes to be reflected in search results as quickly as possible.

Performance

webmaster toolsThe Performance tab of Webmaster Tools will show you the traffic percentage and the best phrases that the visitor writes in the search engine and enters the page Top queries, statistics for different countries, tablets, most popular pages in the search engine and the average click on those pages. Keywords in the Google search engine Isn't that great? .

The performance report contains the following:

 Search results

You will be able to filter the results according to several factors. With the tool, you can report your site data for up to more than a year and it is one of the best ways to track the performance of your website.

You can use this data to find out: 

Pages that perform well.

View the click-through rate ( CTR ) for those pages,  which is the number of clicks divided by the number of impressions you can use to improve results if they are bad.

Find out the number of clicks for each search keyword.

Sukton is able to find out new words that the user may search for to target without even thinking about it.

As an example of non-target keywords:

Webmaster Tools Google Search Console

Discover . suggestions

Discover tool from Google webmasters is a feature in Google search that helps users to stay up-to-date with all their favorite topics, without having to query in a search engine. The tool will tell you all the stats that appeared on it.

Google News

This section measures user performance on Android and iPhone apps and the number of times your pages have appeared in Google News, broken down by country, date, and device type.

Index Report

The Coverage Report or Index in Webmaster Tools displays the total number of pages that appear in search results. If everything is green then things are good.

As for the other colors, they are the place where the problem is displayed for the pages. You will need to improve it and try again to fix the problem, and it will show you what kind of error appears on the page.

Your site may look great and beautiful, but the copy that Google keeps in the coverage report is not good and has programming errors, so this may harm your site's ranking in the Google search engine.

This report will help you determine exactly what Google has wrong with your site and whether your site meets the search engine standards.

Google Search Console Tools

You can view all the details and technical problems related to indexing and correcting your website pages and re-requesting verification as shown in the image:

Google Search Console

Sitemap - Sitemaps

Sitemaps are a very important tool in webmaster tools and a great way to tell all search engines to easily complete the crawling process of your site. Any website needs a sitemap to make it easy for Googlebot to find all the pages on the site.

To check your sitemap link, for example if you are using a WordPress platform it would be: https://yoursite.com/sitemap.xml, type sitemap.xml at the end of the page link and click on the link.

Create a sitemap and submit it to SEO

If you are using the blogger platform, you can enter the following blogger sitemaps for articles, pages and rss feeds:

sitemap.xml

sitemap-pages.xml

rss.xml

atom.xml?redirect=false&start-index=1&max-results=500

After submitting the sitemap, go back to the page to check if there are any errors reading the sitemap. If there are no errors, Google will send all links in the sitemap to its index; This may take some time for new sites.

Removals report

You can use this section of Webmaster Tools to remove duplicate or poor content from search engines. This is done through three methods:

Google Webmaster Tools

Temporary Removals

Clear the cache of a specific page link address on your site, and remove the page description snippet from Google search engines for six months.

Outdated Content

You can remove outdated content by sending requests that have been sent to you or suggested to you by users and visitors to your site.

SafeSearch Filtering

You can find here any adult content that has been flagged.

User Experience Improvements

One of the most important webmaster tools, it is divided into three sections:

Page experience.

Core Web Vitals.

Mobile Usability.

First try the page experience

Page experienceThe Page experience section provides an overview of the experience of your site's pages to ensure that they provide a high-quality experience for your visitors.

What is the ideal length for an article to rank well in search engines? | seo

Second, Core Web Vitals

The metrics for core web indicators that affect website speed are known as Core Web Vitals. The four elements of basic web pointers are:

Page views

unique visitors

Average time spent on site

Bounce Rate

By monitoring these metrics, you can improve your site speed.

SEO Success Factors (Search Engine Optimization)

Core Web VitalsGoogle announced the start date of the Core Web Vitals update in November 2020, and the update actually started in June 2021. Since Core Web Vitals metrics are an important factor for SEO, SEO professionals have started looking for quick solutions to improve the speed of the sites they're working on.

You can review the article: How to use super speed vps hosting to get high speed for your site.

Third, the usability on mobile devices

Explanation of Google Webmaster Tools SettingsGoogle Webmaster Tools has a Mobile Usability Measurement feature that lets you know if your website is Responsive or not.

If not, you can make changes to make it more user-friendly for mobile users so that you don't lose a lot of traffic because the site is not compatible with mobile and tablets and this is an important factor that may delay you in search results if you don't pay attention to it.

Enhancements Report

The Google Webmaster Improvements page allows you to view reports and improvements you've made to your site coding and will only appear if you're a user of one of these sections :

AMP . Accelerated Pages

AMP Accelerated Pages One of the important things that Google promotes is the presence of a project called Accelerated Mobile Pages, called in English AMP.

It is a project from Google that it added to create website pages to be loaded quickly on mobile devices and mobile devices.

If you use it on your site, Webmaster Tools will show you the performance of your AMP pages and a comprehensive report on any errors found on your pages for the AMP project.

Breadcrumbs breadcrumbs

SEO ToolsSome call them breadcrumbs, breadcrumbs may not necessarily affect your site's ranking in Google, but they do play a role in improving the user experience by making it easier to navigate pages and display information to search engines.

Sitelinks Search Box

webmaster toolsThe search box allows users to refine searches within a specific site, as in the example above when the user searches for “Moz” and opens his search box to “Search for specific words within the site.” This tool provides you with reports that help you understand the problems of search box errors.

At the same time, Google also gives webmasters the opportunity to send searchers directly to their internal search results if they apply a special code on their homepage.

Not every site is eligible to use this tool. Usually, Google keeps the search box for section links for those sites that have a large number of queries related to the topics.

To find out if your site qualifies or not, check Google's webmaster tools as Google usually sends messages to qualified site owners.

To download the search box, put the following code in the source code of your homepage, and modify the url and target fields to match your website information:

Google Webmaster ToolsA review snippet is a short snippet of a web page showing the reviewers' rating and results appearing in the SERPs. Millions of websites use this data to organize their web pages with content such as showcasing products, books, movies, events..etc.

Google will combine the correct ratings about the page with other necessary data so that this result will then appear organized in Google search engine queries, as shown below.

The report will inform you of how your web pages are performing and if snippets are activated or not.

Security & Manual Actions

SEO ToolsThe Manual Actions and Security section of Webmaster Tools is considered the most important tool that you should be wary of and constantly monitor, as the Manual Actions Report will show you any penalties that Google may issue to your site. You will usually receive an email notification if any action is being taken towards your site.

In the Security Issues section, it will tell you if the site has been hacked or if any malicious programs exist for your site.

There are several reasons that may lead to these types of penalties, such as (you have unnatural links on your site or links purchased from other sites - your site has viruses - infringement of content rights from other sites or automated content, etc.).

Internal and external links

google search sitesInbound and outbound backlinks have always been (and will continue to be) essential to success in Google search results. Webmaster Tools provides you with a report of links pointing to your site.

This allows you to see which links may be harmful to your site and to disavow them via the Disavow Backlinks tool. You should review this section regularly to avoid any negative consequences from malicious links.

If you want to improve your site's ranking, Ahrefs is the best option.

Ahrefs provides you with tools that help you identify good and high-quality links from links that contain spam.

The inbound and outbound link information provided by Webmaster Tools is not only comprehensive, it is free and you can download it into a spreadsheet as an Excel file and combine it with Ahrefs data for good link analysis.

Settings section

SEO ToolsIn this section of Webmaster Tools, you can verify your site ownership and add admin users to follow Google Search Console Tools.

You can also tell Google, if you change the URL address of your site in this section. You will also know the crawl rate of your website.

There is also an Associations tool in the settings section for webmasters, through which you can link several Google services to the SEO service.

An example of these services is Google Analytics.

Webmaster Tools Explanation Summary

As you can see now we have finished explaining the Google Webmaster Tools and their uses, as well as how to add your site to the Google Search Console.

A very useful and completely free tool that gives you an overview of the traffic flow and SEO aspects of your website.

Always be careful to review the webmaster tools periodically to take advantage of them in improving your site for the better.

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