Learning SEO is not a difficult topic and you can become a professional SEO in a short period of time, but how do you start learning SEO? Those who are starting their SEO project for the first time often face a seemingly high mountain of unsolvable tasks. First of all as a beginner, you can't figure out everything yet. It's perfectly normal to feel a little tired. But don't worry, SEO can be learned. Therefore, the best condition for a successful start in SEO is first and foremost to be open to new things and be brave just to try things out. It is important to start with the right basics.
seo no why
You will probably be surprised by this negative formulation. But you can quickly see that SEO is not magic, and above all, expectations like “getting first place in search results from the first week” are possible. The term “Search Engine Optimization” or SEO is actually outdated, because we primarily optimize for users and then for the search engine. One thing is for sure: if the SEO project offers users real added value and the site is comfortable and easy to use, Google will also reward you with a good ranking on the search results pages. Let's get started!
Learn SEO : You can ask yourself this question in two ways. On the one hand, it has to do with your SEO knowledge and skills and on the other hand with your project.
For example, are you already familiar with free SEO tools like Google Analytics or Google Webmaster Tools
to update your information, you will find relevant articles that will help you here:
You now know how to learn more about the basics of SEO and where to get useful input to your existing knowledge of SEO. Now let's start with your project.
Create unique value-added content for your target group
The most important task of your site is that it meets the needs of the target group and thus the “user experience”. Therefore, you must provide your users with high quality content that offers them added value. At the same time, this content must be unique. Copied content or so-called “duplicate content” is of no value to users and search engines. No user needs empty words or a lot of filler words either.
High-quality content is distinguished by its content and benefits for visitors as well as ease of consumption. Why does this make sense? Search engines search the web using so-called crawlers. Follow these links and add content from websites to the search engine index. You have limited time for this work. The easier they can capture your content, the better it will be indexed and made available to other users via search engines.
On the other hand, visitors tend to be impatient when it comes to capturing content. We have different reading habits online than offline. The easier it is to consume your texts online, the better.
So that your content can eventually be easily picked up by search engines and users, it needs a purposeful structure.
Here's how you can create high-quality content.
Keyword Research: What keywords should I choose?
In order for your textual content to meet the user's needs, it must contain important terms that define or describe the subject matter of the website in more detail. These search terms (keywords) can be used by your site visitors to search for your content on the search engine of their choice. So your question is: What terms can my target group use to search for my offer in a search engine?
Next, you should ask yourself what goal your visitors have when they encounter your site's content: do they want to buy something or benefit from information?
Here you can differentiate between the so-called “transactional keywords” and “information keywords”.
If users use these terms in their search, they are likely to want to buy something. Typical combinations here are 'ask', 'buy'.
If these search terms are entered, users will want to know more about a topic or are looking for recommendations. Examples: “Learn SEO”, “What is SEO”.
Generic keywords (generic terms, “individual keywords”) have a higher search volume. However, they are usually more competitive and do not always fully meet the user's needs.
As a general rule, fewer people search for long keywords. But these keywords usually meet the search needs of users more accurately. If your first SEO project is an online store, this knowledge will be even more important. Because the better you meet the search requirements, the higher the chance of a visitor becoming a buyer and achieving what is called a “conversion”.
Learn SEO - How to Find Relevant Keywords
1. Keep in mind the most important keyword. Most often, this keyword matches the name of the category or product category.
2. Do a Google search and see the suggested search terms for the search term (= Google Suggest). Google uses search terms that are most frequently searched by users with this keyword. You can find suggestions from Google Suggest at the bottom of the search results page.
Related keywords in google search engine
The example above shows you that a Google search for “learning Arabic” also contains other terms “learning Arabic for children” or “learning Arabic for foreigners.” This is what Google suggests to visitors, and you, in turn, can take advantage of these suggestions to improve the content of your site and provide information that visitors are looking for.
Bonus tip : As inspiration, you can of course take a closer look at the sites with the highest rankings for the main search term on Google. There you can see how your competitors have handled the keyword in their content.
This is a very simple approach to identifying the most important terms in the context of keyword research.
Content Creation: Focus on Keywords and Quality
The Basics: Even if we're talking about keywords, creating quality content isn't about stuffing important keywords into the text in order to achieve good rankings in Google. Instead, the website's main keywords represent the objective framework in which the text should satisfy the user's need.
Of course, these terms should also appear in the scripts of your site. This is the only way Google can find it, customize your site for the right topic, and index it in a reasonable way.
You should also use keywords in other elements such as the article link in order to enhance what is called “keyword focus”.
Add the keyword in the page title.
Use the keyword in the meta description.
Put the keyword in the headline ( h1 )
Learn SEO text structure and ease of understanding by visitors and Google
In order for your visitors and Google to perfectly understand the high-quality content of your site, you must structure it.
h1 header : In your site's HTML code, titles are marked with "h" tags. With the help of numbers from 1 to 6, the importance of the address is determined in descending order. The most important thing is the address, which is marked with an h1 tag. It must only exist once per URL and contain the main keyword. It also summarizes the topic of your page.
Paragraphs : Paragraphs are so important that visitors do not stop in front of an endless series of words and sentences and have difficulty absorbing the content. Make sure your texts contain meaningful paragraphs.
Sub-headings : In order to structure the content again, you can assign sub-headings. You can summarize the individual paragraphs again. They also help make it easier to "jump" in the text. General rule: the user should only be able to immediately understand what your text is about based on the headings and get reading interest.
Bold and Italicized : You can emphasize important words or terms by emphasizing individual words in bold or italics.
Here you can find more tips for dealing with H titles.
Create a clear page hierarchy and navigation menu
In order for Googlebot to crawl your site and for visitors to navigate your site perfectly, you should choose as uncomplicated a page hierarchy as possible What does that mean?
Try to create a maximum of three subdirectories on your site. That is, the visitor can navigate from any page or section to any page with a maximum of three clicks.
Example: www.yourdomain.com/1directory/2 directory/3 directory
Make your site crawlable and indexable for search engines
You have now created perfect content, organized it and considered the page hierarchy. Now you need to make sure that Google can crawl your site's content and add it to the index. Because without indexing you can't appear in google search.
You can check if individual URLs have already been indexed using a simple Google search query. Add “info:” in front of your page URL and start searching. If your page is in the index, it will also be listed as a search result.
When Googlebot visits your site to track links, crawl and index URLs, it only has a limited amount of time and you have to exploit it to make Googlebot work easier, you can do the following:
Create a robots.txt file : This is a small text file that is stored in the root directory of your site. It gives instructions to Googlebot as to which directories it can crawl and what it cannot crawl. We have compiled all the important details for you to create and use a robots.txt file in this guide.
Create an XML sitemap: This file is a file that shows all the important URLs on your site that search engines can use when crawling. This handy guide shows you how to create XML sitemaps and what's important.
Also important: Make sure your site is using an SSL certificate. This will make your site more secure and you can benefit from Google search results. Here we show you how to install an SSL certificate on your site or WordPress!
Make your site usable for mobile devices and computers
Most modern scripts and CMSs like WordPress are pre-configured for mobile, but there are exceptions. Are you unsure if your site meets the requirements for mobile compatibility? You can run a compatibility test with the free Google tool here.
Mobile compatibility is important because it can affect your site's ranking in Google search. And you definitely want your site to be easy to use for your visitors. More than 50% of visitors browse websites through mobile. You certainly do not want to lose this large percentage of visitors.
Learn SEO: Conclusion
We have tried to explain the most important steps in learning SEO as clearly as possible and we hope that you will benefit from this explanation. This is the beginning, but remember: SEO is a continuous and never-ending work. You always have to improve your site in many areas. At Seocom, we have provided many important explanations on the topic of SEO.