All you need to know about SEO techniques

All you want to know about SEO technology

In this article, you will find everything you need to know about SEO technology and how it will benefit you as a content writer on different platforms or even a video content writer on social networking sites

The value of a search engine is its ability to increase the audience that will read your site content more than any other marketing method, so it is necessary for the success of page content that you learn how to configure content for search engines. The way you write your page directly affects the evaluation and ranking of your page in search engines, so you have to write in a way that search engines understand and relate to what the browser actually needs.

?What is SEO

SEO is an acronym for Search Engine Optimization, and it describes a series of techniques that are applied in order to improve the appearance of website pages in search engines, the goal is for those pages to appear in higher ranks (we call them rank) when searching for a specific word. That is, to appear in the first search results pages.

SEO techniques

These technologies can be divided into two main groups:

white-hat SEO: The techniques recommended by search engines to improve the appearance of the site in the results, and to improve the design and presentation of the pages and content of the site in general. They are techniques that are considered safe and give long-term results.

black-hat SEO: These are untouchable techniques whose application may lead to severe and adverse results on the site, and in the worst case, the site may be completely removed from the search engine. You can learn more information about these techniques through DesignHammer's 17 Black Hat SEO Techniques to Avoid list.

When we talk about SEO, we are mainly targeting the major search engine Google, which has a 91% share of the market, making it the number one search engine in importance, but most of the techniques that will be discussed are applicable in both Bing and Yahoo search engines.

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 SEO Glossary

There are a bunch of SEO related keywords that come into play when we talk about SEO techniques. Below you will find a list of some of the most commonly used terms in the SEO world:-

Content Management System

Content management system, for example Wordpress or Drupal.

CT

Click-through rate

CTR (click-through/impression) %.

GYM

Google, Yahoo, Microsoft

Companies owning the three largest search engines.

Link juice The quality of the external links that point to your site, the higher the better.

Long Tail The longer sentence you target to chiralize your site in the search engines.

META tags The code in the <head> tag that displays its content in search engine results.

Organic traffic Traffic you get from search engines.R

Pagerank

A scale that indicates links to your site (your site is rated from 1 to 10).

SERP

Search Engine Results Page

Search engine results pages.

Spider

Spider Robot / A “bot”

Refers to a software bot used by search engines to crawl and archive website pages.

Stuffing Keywords that refer to what the website page contains.

User Generated Content

An abbreviated word for content created and published by site visitors. 

SEO techniques are its first and primary task to improve the visibility of your site in the first results of search results pages in search engines.

\?Why should we care about optimizing the site for search engines SEO

In the spring of July of 2014, SEOMoz company conducted a study on the number of clicks that visitors make on the results that appear on the search results pages. They calculated the number of clicks for each result that appears on the search page (the number of clicks on the first result, the number of clicks on the second result, the number of clicks on the second result Third clicks…..etc) and they calculated the Pagerenk scale for those pages in order to answer a question… Is there an effect on the search result’s ranking (first, second, third….) and between the increase in clicks on it, the following table answered the question…

SEO-services-NEOXERO-CR-google

The result is clear, there is a direct relationship, the higher the position of the site in the order of displaying results on the search page, the higher the percentage of clicks on it, and thus the increase in visits to the site.

? How do search engines think/work

According to the World Wide Web Size website, new websites are appearing on the Internet every moment. There are currently 50 billion web pages being indexed.

Without search engines it would be impossible to find useful information in this maze, searching for information or a page would be like searching for a needle in a haystack!

The best start in order to improve the visibility of your site on the search results pages is to first understand how the search engine thinks

The search engines are the ones who arrange this chaos of pages for you. They are trying to develop their algorithms in order to show you the most suitable web pages for you and the word you are searching for. They set some criteria for evaluating the pages and ranking them according to an indicator and a degree, and this degree is the one that depends on the placement of appearance Your location on the search results page.

As a result of the fact that there are millions of sites added daily, it is normal for your evaluation index to change more or less, and this is not the only change that affects the order of your site’s appearance on the search results page, but also the search engines themselves change and develop evaluation algorithms and criteria annually in order to revise search results from pages The web is useless and harmful.

This is where Crawlers / Spiders or robotic crawlers come in. These robotic robots scan your web pages for information. It archives the contents of the site from links, images, images, videos and other files.

The following scenario shows how Crawlers deal with your site:-

Discovery: The search engine robot discovers your site, either via a link pointing to it from another previously archived site or by manually adding a direct link to your site through the search engine. ( Google , Yahoo and Bing support manual adding of web pages)

Indexing: The contents of the page are checked, processed and indexed in the search engine databases, but note that not all types of content are archived, for example, video and dynamic pages are not archived.

Results: When you enter a query (a search word), the search engine analyzes it and then shows you the web pages that are most relevant to your query. 

Ranking System

In order for search engines to show the most relevant results for your search from their archived sites, they use a rating system or a criterion to evaluate pages, there are more than 200 factors that affect the criteria for evaluating any site, it is impossible to discuss all of them, but we will discuss the most important and most influential of these factors :

Links

When we talk about Links, we are talking about PageRank. As we explained earlier in the table of SEO terms, the PageRank benchmark is the link analysis algorithm that points to every web page on the Internet, developed by Larry Page, co-founder of Google.

This algorithm takes into account the "number of external links" pointing to each page on your site - every external link (on another site) that points to your site is taken as a vote for your site, the higher the number of votes, the higher your Pagerank rank.

There is a note that must be taken into account in this criterion, which is that it is not a democratic vote. Not all external links pointing to your site have the same weight and weight in the evaluation. Links that come from more reliable sites have a greater impact than links that come from less popular sites.

Tags KeyWords

What is the frequency of the keywords (the keyword of the page) on the page, the search engine checks the number of times the word is repeated on the page, and whether the site really talks about this topic, is the keyword present in the URL, domain, or page title, Sub-headings, content ... etc., then this page will be considered more important and related to this topic (the tag).

Site Age

Old as gold. Google considers old sites more reliable than new sites, so the age of the domain is one of Google's evaluation criteria.

Freshness

Oftentimes, whenever the content of the site is constantly updated and at a constant pace is a good thing for Google, whether that update is by adding a new page or updating the pages of the site is a sign that the site is not dead.

Other factors

It is impossible to discuss all the factors that affect the evaluation criterion. There are other criteria such as site speed, site structure ... etc., that have an impact on the evaluation criterion.

Update search algorithms

Over the years, there have been updates made to the algorithms that govern the evaluation system for website pages. These updates increase the quality of search results, they improve the evaluation criteria for the content of websites, which means that you must constantly follow the updates that are made on the algorithms in order to be aware of the evaluation criteria. For example, the update that was made to the basic Google algorithm (which is called by the way, Panda) in 2011 affected 12% of search results.

This means that the sudden drop in the number of visits to your site may be due to a change in the Panda ranking algorithm adopted by Google (SEOMoz) . It displays the Google algorithm updates in a permanent link that occurs annually .

Configure SEO and mobile search engines

There is 5- Configuration of SEO and mobile search engines An increasing demand for browsing websites through mobiles, tablets and small screens, browsing from the mobile does not cancel, of course, that the user may search for your website and access it directly through the screen of his phone, in the past there was a technique used to make website owners more They design websites with separate sub-domains to display on the mobile and they call it m.mycompany.com, this is not a good practice, this procedure means that the search engines will treat the mobile site as if it is a completely separate site from your site, which is harmful.

CSS came with media queries, which allow site developers to design patterns from the same page, which are displayed only if the user opens the site from the mobile without the need for a separate site, which is what should be used in our sites today.

Responsive mobile design or mobile design is something that Google recommends , and in 2015 Google put the word “Mobile Friendly” next to the search results, whose content is ready to display on the mobile.

Configure website images for search engines

One of the easiest ways to improve web page content is to focus on adding images. Images overcome text as the main content of the website . If you own an online store, images help users understand the product you are selling through high-quality images that show the product's advantages and subtleties. This is how you help and increase a good customer experience. If you own a personal site, users want to see the person who owns the site, for example the author's photo.

Most pages contain images, whether they are images, illustrations or icons. With a few simple tweaks it can help your rank and get you some extra visitors.

?Why should you care about creating images for a search engine

The big problem is that search engines can't see the images. To be more precise, it can see that there is an image in the web page, but it cannot recognize the content of the images just by discovering it, it does not evaluate the content based on a single image.

Google is doing its best to take advantage of the images on the web, and integrate them into search results, but it needs your help.

Let's say Google wants to index the following image (a picture of a Neoxero workspace/office of a team member as an example):

Search engines know there is an image because we used the HTML <IMG> tag, but the only information that appears to a search engine about that image is the URL. A human can easily see that office image, but search engines can't see like a human. However, it is possible to help the search engine to better understand the image by:-

Alt element in the image tag: In place a text string that appears alternatively if the image cannot be displayed

And through the name of the image in the URL: using a descriptive name for the image can help search engines to better archive your site images / for example, naming the image as image254.jpg, it will not help the search engine, but if you name it imac-workspace-neoxero.jpg, this label It tells the search engine that it is an imac in a Neuxero work environment, any search for any of the three words will show the image in the results.

Don't forget the file size

Google has included the "site loading speed" standard within the criteria for ranking sites in search results. This means that page load time is one of the ranking factors. Increased use of smart phones and mobile internet will play a big role in the evaluation criteria as well. This is not surprising because the site is slow, which means that it is difficult to use.

Image file size is one of the factors that increase the time it takes to load any web page. Thus, reducing the size of the images that you use on your site drives the improvement of your site's visibility in search results. This may not be noticeable when one or two photos are uploaded, but if you have dozens of photos uploaded this can make a huge difference.

The file size depends largely on the resolution of the image. High-resolution files will be larger, which means that we have to balance the quality and size of the file, and the image extension (jpg, jpeg, gif or png) affects the image size.

I order to make a correct decision regarding the image size we need to know the most commonly used image file types/extensions and their advantages:

JPG: is an image file extension that can be compressed while maintaining acceptable image quality. This extension allows the image to be compressed by ignoring some information that can only be captured by the eye with great scrutiny. For this reason, many websites on the web use JPG images.

PNG: used in blank images without a background, it is the only extension that supports image transparency.

GIF: Image formats that support a limited number of colors... 256 colors or less. This extension also supports animated images, which is why it is still used on some websites. Remember that it is the lowest quality image extension.

It's hard to tell which of the aforementioned image extensions is better. JPG, PNG or GIF each have their own unique advantages and uses in specific cases. If you want to improve your site images I suggest you choose an acceptable file type that suits your use case and provides a minimum image size.

 Configure sites to appear in local search results

Many websites target users from all over the world. Companies such as Amazon are among the companies with an international scope. Also, the sites come to visitors from every part of the planet, perhaps from markets that they do not target. The Internet is truly a global phenomenon. However, not all companies target their activities all over the world, sometimes their goals are centered around customers and local customers (town, village, province or country).

How searches for "local information" work

Local search results appear during the user’s query about specific things, for example, if you are looking for a cafe in Riyadh, it is good that those cafes appear on Google maps, and if you are looking for a dentist nearby, Google will show you a list of doctors in the area of ​​​​the nearby geographical search From you.

Search results that include user geographic considerations

Google knows that some search queries are queries based on the geographical location of the user. When you search for “accountant” or “doctor,” chances are that you are looking for an accountant or a doctor nearby. This is what we call “include geographical location in search queries”, since you did not tell Google in advance that you are looking for an accountant or a doctor in a specific city, it is among that local information without your intervention.

However, Google shows local search results/information on the right side of the search results page where we can see a map showing local businesses. By clicking on the map, you will be taken to information about these locations in Google Maps

There are two ways that Google recognizes your geographical location:

First of all, you can enter it manually via the search settings

If you do not specify your location via the search settings, Google will automatically determine your location based on the IP address of the device from which you are accessing the Internet.

Search results in which the user declares his geographical location

Search results can also show a deliberately specific geographic location. If you add the word city or country within the search query, Google will show you the results based on the geographical location in the query.

For example, if we search for 'used cars in Dubai', Google will give us a list of car dealers in Dubai, UAE. We were able to make our geo-location-based search algorithm work by adding 'Dubai' to the search query. This type of location information can Accessed from all over the world (unlike implicit site searches that show local businesses based on current location).

Who can benefit from configuring sites for Google services for local businesses

Those businesses that get most of their customers locally can benefit from Google's Local Business setup. Type of Business Including this configuration can be as beneficial for a local barber as it is for a large business. The size of your business is irrelevant to this matter. Even if you have a business in multiple geographical locations (your company has more than one branch).

Optimize your site for local search

Let's see what we can do to improve the visibility of our site for local search queries. There are several actions you can take:

Google+ local

In the past, you used Google Places to connect your business with local customers. However, due to Google's focus on Google+, this service has been included in the company's Google+ page.

Companies that list their information on Google+ benefit by appearing in local search engine results. Google displays the business name, address, phone number, photo, and location on the map.

Choose the right domain extension

A country domain extension for a domain is an important indicator for search engines to associate your website with the geographic location of a user who is searching on Google for a local service. Websites with a .sa domain extension, for example, Google understands that they may have content about the Kingdom of Saudi Arabia or for Saudi users.

If you have a neutral domain extension (.com, .org, .net...) you can use Google Webmaster Tools to link your site to a specific geographic area.

On-Page SEO A complete explanation of internal SEO

Content

Make sure that the local access address of your business is visible in the text of one or more pages (preferably on all pages of your site). This can help search engines to more effectively include your site within the search results of local users. You can, for example, add a title to the footer.

Structured Data

Google uses structured data to generate rich snippets that display specific information on search results pages. Structured data can be used to organize user and search engine understanding of company or business data, displaying basic data such as business name, website and geographical address.

You can learn more about structured data through the Structured Data Testing Tool released by Google.

Other sites

Google stores the information that websites issue about other websites and puts it in each website's profile, which shows the number of external links pointing to these websites. This is still a strong factor in Google's assessment of websites.


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