6 Mistakes in SEO and SEO Tools to Avoid

 If you want your website to attract more visitors, you need to rank your pages and posts well in search engine results. The higher your rank, the more people will see your pages listed and click through to your website.

To achieve this, you will need to make sure that your website is optimized for search engines. However, if you are not using the latest SEO tools , it is easy to make mistakes that can have a negative impact on your ranking. Here, we'll look at some of the SEO mistakes you should avoid and show you the best SEO tools to help you avoid them.

 Using keywords incorrectly

Keywords are the words or phrases that people type into search engines when searching for products or information on the Internet. When someone searches, Google will search for the keywords they used and then list the web pages that contain those words. The better your web pages match the search terms used, the higher your chance of getting ranked.

This, however, is just a basic overview. Search engines are much more complex than that. In fact, it comes down to how the keywords are used and where they are placed on your page. Ideally, you need to use a search engine optimization (SEO) tool that can analyze your web pages and can show you the best places to put them, such as titles, subtitles, image alt tags, and meta descriptions

Not considering how well you rank for keywords

Even if you have keywords in the right place, it does not automatically mean that you will rank well. That's because a lot of other websites will do the exact same thing you do. Unfortunately, those sites may have a design that makes them rank better than you and this means that you may not be able to compete for the top positions with those companies for those specific keywords.

The benefit of analyzing how well you rank on keywords is that it will show you which keywords you rank well and which you don't. If you sell phones, for example, you may not be able to compete for the term “mobile phone” with major brand competitors; However, you may still rank well for different keywords such as "latest cell phones" or "mobile phone deals". SEO tools that analyze keywords can help you find those terms that will bring you more visitors overall

What is HEO? Here are 10 steps

 Ignore your competitors

One of the best ways to improve your website's ranking is to learn from your competition. If their website is getting higher rankings and more traffic than you, SEO-wise, they are probably doing some things better than you.

However, you won't be able to tell just by looking at your competitor's website. Instead, you will need to make use of the latest technology that analyzes competitors’ websites so that you can compare how they rank on different search terms, see how much traffic they get and so on. Once you understand what they do better than you, you will get the insights you need to make improvements to your website.

 Make sure all your website is visible

Unfortunately, simple mistakes in how your website is set up can mean that some of your pages or posts cannot be found by search engine crawlers. If this is the case, their content cannot be indexed by search engines and therefore will not appear at all in the results. Furthermore, since crawlers move from one link to another, it may not be possible to detect any other pages these links link to.

Even worse, you are unlikely to know if you have accidentally blocked a search engine from indexing a page. It will still be on your website, and if it doesn't show up in search results, you might attribute this to poor ranking rather than a technical issue. You can now use tools that will analyze your website and tell you if you have any pages that are blocking search engines so you can quickly fix the problem.

 Put up a slow website

As users are quick to abandon websites that load slowly, search engines are reluctant to rank them highly. They don't want your slowness to leave users with a bad impression of customers. There can be many different things that slow down your website and many things you can do to increase the speed even more. Analyzing your site speed can help you see what it is so you can improve your ranking.

 Thinking You're Done

Google uses more than 200 separate criteria to determine which web pages appear in search results and in what order. Over time, these criteria change and the algorithm you use to make ranking decisions is constantly updated. What helped you rank well today, may not be so important tomorrow and that means companies could soon fall back in the rankings.

Doing SEO when your website is launched and then thinking the process is over is a mistake made by many. In fact, SEO is an ongoing process that ensures that a website is constantly modified to keep pace with changes in search engine algorithms

SEO tools that help you avoid mistakes

The only word we kept mentioning throughout this post is analysis. It is the analysis of your website that can help you find solutions to improve your SEO and your ranking. Until recently, most website owners had two options, to use a plethora of separate tools that looked at individual SEO elements or to pay an expensive monthly fee for the built-in SEO tools used by large SEO agencies and organizations.

Fortunately, technology has moved ahead and there is now a comprehensive SEO platform, called DoctorMega, aimed at smaller organizations. DoctorMega provides a set of tools that do everything mentioned in this post and much more. Affordable and convenient for any website, whether hosted with us or not, you can learn more about it by visiting our SEO Tools page .

Youtube SEO basics

Comments
No comments
Post a Comment



    Reading Mode :
    Font Size
    +
    16
    -
    lines height
    +
    2
    -