What is SEO and what is its benefit for websites?
Optimizing websites for search engines What is SEO and what is its benefit for websites?
What is seo?
Optimizing websites for search engines
SEO or search engine optimization. It is the process of developing websites to suit the requirements of different search engines such as Google or Bing. With the aim of appearing in the first search results for key words and terms used by potential customers of companies, projects and businesses.
SEO and search engines.
Search engines are the source of 70% of website visits, as website visitors turn to various search engines to answer certain questions. Or search for a product or service with hundreds of published topics to answer visitors' questions and the presence of websites for most companies And commercial projects, which provide multiple alternatives at an affordable cost with convenient and fast means of communication that are better than traditional shopping channels.
The benefits of SEO for corporate websites and e-commerce activities.
There are many benefits of SEO for individual websites. Especially the websites of projects and commercial activities, as they are a major source of website visits. Which contribute to increasing the profits of companies and commercial projects through free visits (Free Organic Traffic). In addition, there are other options to benefit from search engines. Through search engine marketing campaigns, through paid advertising campaigns.
For example, by configuring your site for search engines and competing for a keyword, the search volume for which is 1000 searches per month. You will get the first page of search results for that keyword 10,000 times in front of potential customers.
If we assume that your page click rate (CTR%) in the first three search results is 10% of the number of impressions (1000 visits to your site). It is less than the actual percentage of clicks on the first three search results and the percentage of completed conversions.
Like purchases of your business's products or subscriptions to services you provide, only 10 percent, or 100 transactions, are completed. And the profit from each completed process is $100, so the profit by optimizing your site according to the requirements of search engines will be $10,000 per month ($120,000 annually). Through free visits without exorbitant advertising costs for marketingfor your website.
SEO and increase y our website traffic.
In addition to the financial profit, increasing the number of visits to the website will build a follower base for your business who are interested in your unique content (blog posts) that indirectly promote the products and services of your business, answer all the questions of potential customers in the field of your expertise and business, and the confidence of customers automatically increases and they Free advertising by spreading the positive impression about your project or business.
By optimizing your site to suit the requirements of search engines. And provide a positive browsing experience for site visitors in the coming paragraphs of this article.
How do search engines work?
Search engines search for sites that contain topics related to what a search engine user is searching for. Then you arrange them and show them to the reader in an orderly and indexed manner according to the quality of the content and the success rate of the site in the SEO process.
This process is done by the so-called search spiders responsible for crawling and tracking links between different web pages. or within the same site. To help search engines like Google crawl and index your newly created or content-modified pages using the URL Inspection tool in the Google Search Console platform.
Competition is fierce for the first results on the search pages, so the process of optimizing sites for search engines (SEO) requires continuous effort and specialized and experienced individuals in the field of SEO. For major commercial activities and projects. But for emerging sites and blogs, we will explain some tips that can be
With the aim of indexing your website pages within a few minutes and appearing in the targeted search results in front of potential customers as soon as possible (within a day or two). Various search results which will be explained in the next paragraph.
The most important factors of website ranking in search page results
SEO search results ranking factors.
Websites' SEO efforts will not guarantee that they will appear in the first search results. Unless you pay attention to all the details and focus on all the factors. Which affect the ranking of the site and its various pages in the search results targeted by potential customers, the most important of which are:
Pay attention to the SEO in the main title (Page Title):
The headline must include the target search word. It refers to the page content to increase the percentage of the page visit over the number of impressions in the search results (Click-through-rate). Which is also an important factor in ranking your site in search results. It does not exceed 65 characters until it is fully visible to users of computers and mobile phones.
The page description (Meta Description) must comply with the SEO terms:
Such as the main title and does not exceed 156 characters to appear complete, including the target search word.
Make Page URL SEO Standard:
The page link also appears in the search results and, like the title and page description, contributes to creating a brief description of the page's content. With 4 or 5 words at most that include the target search word and be close to the page title.
Focus on SEO in Headings:
Dividing the page content into sub-headings that include some, but not all, of the search keyword helps search engines better understand page content, index web pages better, and appear higher in search results, by observing the applicable SEO conditions.
Text and also visual content of SEO tools:
Whether it is a blog post page or a product or service marketing page. It must contain unique content that answers all the frequently asked questions of page visitors in text. Taking advantage of the advantages of graphic and video designs
Motion Graphics) to increase interaction with page content. Increasing browsing time (Dwell time), which is an important factor in ranking pages in search results.
Among the most important SEO rules are the internal and external links:
One of the principles of SEO is the presence of internal links in the page content to other pages within the site or external links to related topics and sites. It will contribute to enriching the content of the page, linking the pages of the site internally, and making it easier for search engine spiders to crawl, index and rank your pages in search results.
The user experience of browsing the site is one of the factors for successful SEO.
The number of site visits will not become important and influential in the SEO process. And the site’s ranking in the search results in the event that most of the site’s visitors leave the different pages within a few seconds for several reasons, the most important of which are:
Take care of SEO through the loading speed of different website pages:
Slow loading of your website pages and taking more than 2 to 4 seconds or more will encourage website visitors to return again to the search results page. Choosing a competitor for your website.
You can check the loading speed of your website pages with PageSpeed Insights. Which provides a general and detailed assessment of the speed of loading your website on personal computers and mobile phones. In addition to instructions to improve the speed of loading pages of the site.d, and then test the success of SEO within your site.
Website design is one of the successful SEO factors:
The web design process must take into account that the design fits the site’s content in attractive colors that are comfortable to the eye and responsive to the different types and dimensions of different devices and screens. This is one of the most important SEO factors that must be taken into consideration.
Take care of internal SEO through the structure of the internal website (Website Structure):
Creating rankings for site content with the inclusion of internal links to related pages. SEO will contribute to improving the quality of the internal site structure. Link all pages together with ratings and recommendations for similar content. Or similar products and services, facilitating the navigation of the site for visitors, facilitating search engines to crawl and index your website pages, in addition to creating and periodically updating a sitemap file that includes links to the entire website pages (previously created / newly created / newly modified).
The most important thing in SEO is the website content:
One of the SEO factors is to pay attention to the content of your site and take into account that the presence of annoying ads (pop-ups) affects the experience of site visitors in browsing different pages and benefiting from the content of the pages negatively and encourages
Visitors to leave the site as soon as possible and not visit your site again.
Avoiding all factors that lead to a poor user experience from website visitors will positively affect the ranking of your website in search results for the targeted terms.
Backlinks are an important factor in professional SEO.
The number and quality of external links (Backlinks Quality)
External links (Backlinks). It serves as a positive indicator from other sites for your site and evidence of the quality of the site's content. And its relevance to other website visitors in addition to being the second most important factor in the success of websites’ efforts in the SEO process. And achieve the best possible ranking in the first search results.
Quality content is your way to improve your website SEO.
Content quality is the number one way to get external links from sites with relevant content. In addition to increasing the number of site shares on social media. This contributes to increasing site visits and increasing the chances of obtaining high quality external links from sites and forums that have a high rating (Domain Authority).
SEO tells you to consider the quality of external links.
The quality of external links from websites and forums has an impact and importance compared to the number of external links. One of the most important sites where you can publish parts of your site's content and get high-quality external links.
Observe the SEO rules in the compatibility of the site with browsing from mobile phones (Mobile-Friendly).
The percentage of browsing websites through mobile phones is increasing daily, and this has affected the algorithms of search engines. Where pages compatible with browsing from smartphones are crawled and indexed (Mobile-First Index). In the event that the site is compatible with the factors of the mobile browsing experience, the speed of page loading and the responsiveness of the design. Content with different device and screen sizes will show your website pages better in search results.
You can check the proportion to mobile browsing with Google's Mobile-Friendly test. Detecting incompatibility issues with mobile browsing and using Google AMP. With the aim of increasing the speed of loading the content of web pages through mobile phones.
The most important thing in SEO is the degree of security of sites.
Search engines recommend the importance of the security of websites and personal information of site visitors. Visitors to sites that do not have an SSL certificate are advised not to record any personal information on these sites. Where this certificate encrypts the process of exchanging information on websites in order to increase security during all browsing experiences, and every website that has this certificate is added to the URL of the HTTPS website pages. Instead of HTTP as a sign of site security in addition to achieving better ranking in search results through SEO and site security.
It is SEO to solve website issues (Website Issues Maintenance).
Reviewing and checking the site periodically contributes to improving the site's performance for potential customers and not deviating from SEO standards. and search engine requirements And maintain advanced positions in search results.
Take care of SEO through the steps of reviewing, checking and maintaining the site periodically, including:
Update your sitemap and txt file at least weekly to ensure that specific site pages are indexed.
Verify that website pages are compatible with the mobile browsing experience.
Reduce redirects to other pages and replace deleted pages with 404 Not Found.
Ensure that there are no duplicate content or pages with the same page title or meta description.
Follow-up and modification of software errors in the development of the website.
Follow up the daily page load speed and work to increase the loading speed in order to meet the requirements of the search engines.
Focusing on developing all of the aforementioned website ranking factors on search results pages through SEO professionals will ensure your business website will rank better in results and increase web traffic from potential customers.
The best free and paid SEO tools.
There are many sites and optimization tools for search engines, including free and paid, the most important of which are:
Google Search Console
Google Search Console is one of the most important tools for webmasters, which provides tools to monitor the performance of the site and its compliance with the requirements of search engines. Including reports, including the number of times your site appears in search results, the number of clicks on site pages, and the words used in searches for your site. The updated and modified site pages indexing tool, the backlinks report, the site’s internal links report, and the website’s mobile-friendly experience reports.
Google Analytics
Google Analytics platform provides performance analytics and statistics for websites and mobile apps. Which includes the number of visits to the sites and the source of those visits and the identification of personal categories of site visitors (country of residence - type - average age - devices used for browsing).
The average duration of browsing the site's pages in addition to tracking the movement of visitors to the site in order to determine the extent of visitor satisfaction (potential customers).
About the content of the site and the number of desired conversions (purchasing products and services) completed.
Screaming Frog
Paid Screaming Frog tools scan your website and check (invalid page links - Check redirects - Analyze headlines and page descriptions - Check duplicate content - Generate XML Sitemaps - Analyze internal site structure - Website Structure - Site visits statistics and analytics ).
Ahrefs is a paid search engine optimization tool that provides effective solutions for checking websites, studying competitors' websites, analyzing and selecting keywords (keywords), analyzing website positioning in relation to external links (backlinks) as well as detailed analysis of content quality.
SEMrush
SEMrush provides multiple paid SEO solutions, the most important of which are
(Comprehensive examination of the site - analysis of competitors - innovative ideas to increase the volume of site visits - analysis of external links (Backlinks) - statistics and analytics of site visits - analysis of content quality - analysis and selection of key search terms Keywords).
Now you have enough information to realize the importance of SEO for your website and the multiple benefits of improving your company or e-commerce website to meet the requirements of search engines. And you have to actually start making it happen. Feel free to contact us to answer all questions related to marketing, advertising and technology solutions, especially SEO solutions.
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