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SEO Search Engine Optimization

SEO Search Engine Optimization

SEO Search Engine Optimization -Quick Tips for SEO Outbound and Inbound Links:


Quick Tips for SEO Outbound and Inbound Links:
Outbound links may not directly improve your ranking, but it is recommended to use them.
Use up to 2-3 internal links, depending on the length of the content.
Search engine crawlers scan these links, so don't try to cheat and watch out for broken links.
Follow the content cluster model, to optimize for internal linking so that your site is like a tree.



Search Engine Optimization - SEO improves the correlation of articles between them and the main content.
Search engine optimization - improve the link between articles and the main content.

It is seo to share your content on social media.
6. Let people participate and motivate them
Great content gets people to share it. Yes, maybe in the past.


People are lazy these days so share buttons should always be present on your website. According to BuzzSumo, social engagement has fallen by half since 2015.



In addition to Facebook, Twitter or LinkedIn, consider adding specific and relevant social networks, such as Reddit, Pinterest, and many more.



SEO on the page:

 Technical Issues Checklist
We can categorize technical SEO as the part of on-page SEO that deals with more technical things. It usually requires at least some development or web developer skills. But fear not too much, there are many things that you can easily do in WordPress?

These are the most important technical SEO factors to focus on:

1. Search Console




Search Console helps you analyze keyword rankings, click-through rates, potential Google penalties, and many other useful data for technical SEO.

Other features include content usability on mobile, choosing what you want indexed and what you don't, site errors, and structured data and links errors.

On-page SEO - Google Web Master

On-page SEO - Google Web Master

Quick Tips:

Each site (website) must be verified to use Search Console features.
Connect your site to Search Console and Google Analytics.
Link the site to Google Analytics and Webmaster for SEO
Link the site to Google Analytics and Webmaster for SEO


2. Website speed

Website speed is one of the ranking factors, so you should always aim to improve it. It is well known that 50% of web users expect a site to load in 2 seconds or less. If it doesn't load within 3 seconds, they will leave.

Quick Tips:

Test your site's speed in PageSpeed ​​Insights, GTMertix or PINGdom.
You can optimize the images, enable GZIP compression, HTML compression, reduce JS and CSS, and try to reduce server response time.
Quality web hosting plays a huge role in a website’s speed, so be sure to select a reliable provider.



3. Mobile SEO optimization.

Mobile site optimization is imperative. The world is shifting from desktop to mobile. In fact, running a website that is not optimized for mobile will negatively affect your site's ranking.


Google started rolling out mobile-first indexing in March 2018. Mobile-first indexing means that Google will use the mobile version of your website for indexing and ranking.

Quick Tips:
Test your website's responsiveness in the mobile-friendly test.
Monitor your keywords' ranking in mobile search results.
Make sure the mobile version of your website works like a charm.
You can also consider AMP(Accelerated Mobile Pages). It's an extended HTML with custom properties that allow static content to be displayed faster. In 2017, this was one of Google's major projects for mobile search. We'll see if there is any future for it.

There are several WordPress plugins that support the site to work with AMP, including the AMP plugin.


4. Seo sitemap.

A sitemap helps search engines crawl your content. It is a file where all the sections of a website are listed. It is very useful especially if you have a large and extensive website,



Having a sitemap does not mean that your ranking will improve. According to Google, it is a feature but you will never be penalized for not having it.

Quick Tips:

Not all websites need a sitemap.
There are more types of sitemap files than just XML sitemaps.
Your sitemap must not contain more than 50,000 URLs and cannot exceed 50MB.
Place the sitemap in the site root directory:
https://example.com/sitemap.xml


5. SEO robots.txt file.

Robots.txt file is a file that tells crawlers which sections of websites you don't want to access. It is located at https://example.com/robots.txt and is public.

It's useful when you don't want some unnecessary text, files or images to be indexed.

  • robots.txt file structure:

  • User-agent: * (e.g. Googlebot)

  • Disallow: / (e.g. /images/pizza.png)
Quick Tips:

Don't use robots.txt to hide content from search engines.
Crawlers, bots or malware should not be able to violate robots.txt

More SEO improvements on the page

There are many SEO optimizations that will enhance the performance of your site.

First, start by analyzing the current state. It will help you find opportunities.

SEOSiteCheckup is a great tool for on-page search engine optimization (SEO) analysis. You can analyze one URL per day and download a PDF report without registering.

More SEO practices for on-site SEO.

Set up Google Tag Manager for advanced tag management, so you don't need any help from web developers.


Use GOOGLE TAG MANGER for more SEO improvements

HTTPS VS HTTP: In 2014, Google announced that it would boost rankings for HTTPS/SSL sites. Today we know that it is a lightweight ranking factor that affects a small percentage of queries.

But security is a strong psychological factor. Google Chrome, for example, classifies a website that is not SSL-encrypted as “not secure,” which affects user interaction.

URL/IP Specification: Specifying an IP address is important when a website is indexed under an IP address and domain name. Specifying a URL means:


https://example.com and https://www.example.com/ should handle the same site
If you want to dig deeper into on-page SEO, check out this practical guide to on-page SEO for beginners. They cover everything from technical elements, through content and CTR optimization to monitoring and analyzing your progress


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