seo online stores A showcase of your merchandise online.
Online Stores SEO is natural and free marketing for your online stores and merchandise. It relies heavily on the goods themselves to create search engines in various aspects, starting with the name of the store, sub-names, product images, description and features.
SEO online stores is an important component of e-marketing.
And seo online stores is one of the most important and powerful methods used in e-marketing that pave the way for achieving profit and the desired success of creating e-stores.
15 best seo companies for lawyers
And access to the largest visitor base from the target group that is characterized by demographic characteristics that are compatible with the offered goods, and they are the type of visitors who are looking for your already displayed item.
And those who need and are looking for them, making it easier for you to reach them, and working on improving the search engines for your online store, achieve your goals and the success of your business, and expand your perceptions to reach a wide segment of the target audience using online store SEO methods, which are unpaid methods.
Before we address our topic, we must first understand the meaning and definition of electronic stores
What are e-stores?
Electronic stores are commercial platforms for buying and selling different products and goods, and their competence is determined by determining the quality of the store in general, and it is also possible that the commercial platform provides services and not goods via the Internet.
Online stores for buying and selling.
The use of electronic stores has spread widely and quickly and has become an indispensable means of purchasing in the lives of consumers at the global and Arab levels as well. The electronic store has basics that must be available, which often represent the biggest reasons for winning electronic stores, namely:
What should be available in electronic stores.
- the product
- the quality
- the prices
- Marketing
- Product refund method
- Shipping and receiving method
Want to bring visitors naturally and for free? In order to gain customers who are looking for your merchandise, you must first configure your online store for search engines, which we call SEO, which is Search Engine Optimization.
Features of online stores.
What distinguishes this type of visitors is that they are looking for your product, unlike visitors coming from paid blog ads such as Facebook Ads, Google AdWords, and advertising banners on sites frequented by many visitors.
Therefore, you must understand well the most important foundations for search engines in order to rank higher than before in Google search engines, with it is worth noting that the factors that top Google search results are close to 250 factors.
Therefore, we will discuss the most important factors that will help you well and bring noticeable results, but you need some time, and this time is determined by your activity and the effort you make regularly. The effort to create your site in terms of SEO is worth every minute you use.
How to create seo online stores.
– Before you learn the steps for how to configure your store for search engines, your plan must first be supported by two main factors that are the basis of every step you will take in the world of SEO, on which all marketing factors for e-stores will depend, and they are:
The current ranking of your store in the Google search engine.
You must know the current ranking of your online store to keep track of the ups or downs in searches, and there are many services through which you can find out the ranking of sites in Google and other search engines.
There are free tools that can often be considered better than paid ones, such as Rank Checker, which SeoBook provides for free. Usually, paid services display results in a beautiful and attractive way, but at the same time they are limited in terms of the number of keywords that can be monitored.
The number of domains and others, and using a tool to find out the ranking of your site pages in search engines is very important because through it you can do site and keyword analysis whenever you notice a sudden change in Google Analytics statistics, and in this way you can remedy the situation early in the event that you have I was penalized by Google, for example.
The keywords that researchers use on your online store.
- Choosing keywords is not limited to choosing words and expressions that are heavily searched.
- or building links.
- Or search for advanced ranking for a particular keyword, but it is more comprehensive than that and is the basis of any successful SEO campaign.
Whereas a study conducted by Ahrefs on three million searches revealed that the page that ranks first in search results for a particular keyword will also occupy one of the top ten ranks for a thousand other related keywords, and this means that it is enough for your site to control one keyword, And he will control with her a thousand more words.
How to choose keywords
- Factors and steps of marketing e-stores
- Pictorial content
- Product specifications and reviews
- Mobile store compatibility
split pages
1- Image content:
It is the medium in which you present the item to buyers, as you can display different images of different points and angles. It is considered a promotional ploy for the offered merchandise and should reflect to the user how the product will be used in real life.
This is by displaying the product in a representative image. If the item is sunglasses, you will put a picture of a person wearing it in the sun to add a bit of realism.
In addition, Google loves graphic content and this is seen as higher quality and therefore gets higher rankings in search engines and it is also an opportunity to further improve the SEO of the store, especially in the search for visual content.
2- Product specifications and evaluation:
There should be a distinct description for each meta description for each page, which helps to improve the ranking of these pages and archive them all in search engines.
Putting the evaluation feature in your online store gives great credibility to your store, so you should put an evaluation button for each product and for each sale and purchase to allow the customer to express his opinion on the service, allowing you to know the SEO status of your online store.
Between competitors from other electronic stores and also visitors’ evaluation of products add free marketing value to you. Visitors can see the total evaluation obtained by this product and buy it for a positive evaluation with confidence and from previous experience by others.
3- The compatibility of the online store with the mobile:
Statistics and studies indicate that electronic purchases made from a mobile phone are currently much larger than purchases made from a computer. Therefore, it has become very necessary for the online store to be compatible with the mobile phone and not conflict with it for ease of use and browsing so that the visitor can shop while he is satisfied with the quality Store and use it.
4- Divide the pages of your online store:
Pagination is the process of linking a group of pages together in a sequential manner and with numbers at the top or bottom of a web page. This method is widely used by electronic stores to allow its visitors to browse their various products and is called the “Pagination” technology.
In order for your site to get good results in search engines, there are problems that you must know about splitting pages that conflict with search engines and evaluation, which affect the way search engines archive and evaluate your online store page. The problems of splitting are two problems:
1 - Duplicate content:
In most cases of using splitting, the successive pages are almost the same in terms of content, and these pages have the same meta description and the same meta title, so when Google's crawler checks the site, it will find a large number of pages with similar content, which makes it skip them and give them a late rank in research results.
2- Not indexing:
When the site is new and the number of divided pages is large, in this case the search engine crawler may stop at a certain depth, assuming that the number of divided pages is 50 pages, there is a possibility that the crawler stops indexing at a certain depth, let it be 25, which makes another 25 pages without indexing.
– And now we are aware of the problems that we may face in dividing pages, but how do we use the division without affecting the online store in the search engines?
1- Use the “rel=prev” and “rel=next” statements.
To link the divided pages, search engines, when you read them, will know that these pages are not duplicates, but will realize that they are one divided page.
2- Use the “rel=canonical” instruction.
This method is used only in cases where there is a “view all” button. When this button is pressed, all pages will be displayed and combined into one page.
3- Using plugins and software.
If you are using wordpress, you can use yoast, it will do the splitting process and the appropriate instructions.
On-page SEO factors for online stores:
There are factors to configure the store for search engines SEO internally on-page, and the most important of these factors are:
The main title.
The main title must contain the name of the product in Arabic and English to get the visitor through any language.
- The URL is the link to the product page in the online store
- The product link must contain the product name of your online store.
Product Brief Description Meta Description.
It is preferable to start with the keyword product description, as search engines pay close attention to every word in the description box, and you have within 140-160 characters that explain briefly what this product is.
Use the Alt Text tag in the image for your online store.
This tag is one of the HTML tags that are used with images, and it is a small pop-up window that appears to tell you the title of the content of this image, which you will see in the event of a delay in loading the image.
Images are a necessary component in electronic stores, so you must take advantage of images by putting keywords in the alt tag
The Headings are the sub-headings of the items in the online store.
In order to gain visitors through search engines, you must use the main keyword and product name in the subheadings h1, h2
The Content is the text content accompanying the product image in the online store.
The texts must be loaded first before the images, and this will reduce the number of bounce rate, and this is certainly in your favor with Google, and the texts are by nature already faster to download, and this will help distract the visitor if the image loading is delayed, so he can read the text so that he does not get bored.
Keywords density in your online store.
This factor can raise your online store's ranking in search results and possibly push you to the front of the first page, and it is one of the most important factors that can be used.
In addition to all these factors, we will add to them one of the important factors that must be mentioned:
Reliable Backlinks SEO Important Online Stores:
You can communicate with some people who own blogs, and it is better to be an influencer on social media sites that rely more on the graphic material, because you need a backlink that clearly reveals your store from a positive side.
Thus, we have mentioned the most important factors that are used in creating online stores for search engines SEO, and there are many other factors that have not been mentioned and we will mention them in detail in another article so as not to distract your mind with many factors and more explanation.