User Experience (UQuestionsX)
UX professionals have to admit that the user experience started even before using a website.
User experience begins with submitting a search query to a search engine.
User Experience: What is it?
User experience is the interaction of each user with the company, its website or its prod مخucts. It is the general experience that influences product development, design, marketing, and customer support.
In this SEO guide, we focus on the “online” user experience and its relationship with SEO. User experience (UX) is no longer just about meeting customer requirements. It is about exceeding these requirements.
You have to think outside the box and develop a website that naturally covers everything the customer needs without bothering them.
UX which means user experience is not the UI (User Interface). Yes, it is part of it but we need to distinguish these terms. Imagine an online store. Despite the user interface to find a perfect product, the general user experience will be poor if we click on “Order and Pay” and suddenly an error message appears that the product is out of stock.
UX Rules Offline
The first and most important part is to understand that user experience is a never-ending process of improvements towards customers. It is a philosophy that the company must adhere to and develop its website accordingly.
Web UX is a combination .
Website structure and ease of navigation
Conversion path optimization
- Easy Qualification Process
- page speed
- site response
- Content Optimization
- Content Structure
- Title tags and meta descriptions
- Real time customer support
- Smooth workflow
- Don't make the visitor feel cheated
- User Experience and Seo
When we think of “UX and SEO” instead of “UX vs. SEO”, we have to deal with challenges every now and then. Not all of the above are directly related to SEO. Let's take a look at everything related to user experience.
Site structure and navigation
Let's put everything on one page to ensure a smooth user experience. This is a valid idea in the world of user experience. It's easy and it makes sense. But SEOs know that getting visitors from organic search is at least half the success.
Many visitors should come from organic search or get to the page directly based on their previous actions. Other visitors are referred from various sources such as social media, blogs or pay-per-click campaigns.
Can you imagine trying a single page for all these different intents and search queries? People use Google to find what they want. Your website should be the result.
When it comes to the ease of navigating your site, don't try to fit all the potential landing pages for SEO. A link to your most recent blog in Google Navigation indicates that the URL is important but may not be relevant to your website visitors.
As an example, in this blog post. There is a book-shaped icon in the list if you notice it, its role is to save the page for the next visit. It helps the visitor to return to the pages he wants to visit easily in the future. Condition to press it to be saved there.
page speed
The faster your website, the better the user experience. As we mentioned in Chapter Three, page speed is one of the ranking factors. There is a clear relationship between SEO and UX. This is perhaps the easiest case to explain.
Content Optimization
Understand the language of the typical researcher and adjust your content to it. In other words, do keyword research and optimize your content accordingly.
The goal is to make your content accessible to everyone who is looking for a product, solution, or any information your website might offer. Of course, don't forget the intent of researching all the keyword research techniques we explained in Chapter 4 so you don't end up optimizing for the wrong keywords.
Title tags and meta descriptions
The closer to position zero on the search results page, the more likely your site will be clicked. These are quick calculations.
However, if you mess up the title tag and meta description, quick calculations can go wrong. Your goal is to grab the searcher's attention with copy that encourages them to click on your website in the SERP
There are 3 main elements to keep in mind when creating title tags and meta descriptions:
- SEO - Use the right keywords so the crawlers can understand what the site is about and what content is most important.
- User Experience - Give searchers clear and meaningful information that will motivate them to click because they will find what they are looking for.
- Marketing – Irresistible copy with a clear call to action leads to higher CTRs.
SEO and User Experience: Measuring and Evaluating Results
From Google Analytics.
From specialized reports to internal data, there are a variety of options that you can use.
Google Analytics is the most important place to evaluate user experience and SEO, don't give up on this free tool.
Engagement and behavior metrics in Google Analytics
“Bounce Rate”, “Pages per Session” and “Average Session Duration” provide a basic insight into user interaction. These metrics are in almost every Google Analytics report, so you can see and monitor them for the top traffic sources.
SEO and User Experience in Search Engine Optimization - Evaluate and Measure Results
More detailed information is available in the “Behaviour” category. Behavior Flow tells you how visitors interact with different sections of the site. Advanced options allow you to see reports based on traffic sources, landing pages, campaigns, and more.
Although the report is usually based on a small percentage of the site's visitors, it comes with a useful tip: it tells you how many users have passed or dropped when visiting that particular section.
Conversion paths in Google Analytics
This report tells you how people interact with the checkout page on your website. Do you have more than one step in the payment process? In this case, do not forget to properly set up target tracking in the admin menu
This way, you will measure how many people went through all the steps and how many were abandoned throughout the process. It could be a registration form, a purchase or a subscription form on your blog. It is just another very useful information to improve the user experience.
If the majority of website users who visited the checkout process did not fill out the first form, then you know something is wrong.
Heat maps and records
Thermal maps depict the behavior of site visitors while providing many useful reports. Sophisticated heat mapping tools like Hotjar or Crazyegg come with complex analytics solutions but can be too expensive for bloggers or small businesses. For starters, a limited free plan from Hotjar or Ptengine might be a good start.
SEO User Experience Part of SEO - Heat Maps from hotjar.
Heat maps help a lot when it comes to both SEO and user experience. The power of heat maps is the ability to see exactly where people are clicking, which items they expect to be clickable, and how to scroll, interact, and fill out forms.
High-quality heat map tools include user behavior recordings. Are these tools worth it? Yes, but not for everyone. Companies with more complex (e-commerce) pages should go (and usually with bigger budgets), but there's no point in bloggers spending hundreds of dollars on these expert tools. The limited free versions should do the job.
internal data
Do you know what's great about internal data? There are no additional costs. You can create these reports filled with useful information all the time:
Customer
- Feedback Forms
- Comments and feedback
- Customer wishes and complaints
- Marketing Reports
- Email responses
- Web Developer Reports
- Test and site speed
Testing the site before launching it is a must! Beta testing provides a lot of useful information. They are the first real users. Moreover, you can do some usability testing with colleagues, friends or fans during the development process.
Pay attention to key elements such as page speed, mobile optimization, and other important aspects of on-page SEO.